---
title: "Trend — scream mask - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/scream-mask/trend"
last_updated: "2026-07-31T13:12:12.355Z"
locale: en
meta:
  description: "Niche score 40/100 · £298K/yr market · 945K searches/yr · £11.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £298K/yr market · 945K searches/yr · £11.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — scream mask - Flapen"
---

# **scream mask**

**Skip it**

Soft demand (-43.0% this quarter) — this niche doesn't clear our bar today.

Market size 51Growth 4Conversion 36Competition 34Returns 92Price range 15Avg price 43Brand share 30Review moat 48Quality gap 53

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£298K**

£298K/yr · 945K searches

**Review moat**

**Okay****1,694.05**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£11.10**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Price range**

**Bad****£5.82–£16.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-43.0%**

90-day search growth — must beat 0% to launch

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")