---
title: "Scream Mask — £298K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/scream-mask"
last_updated: "2026-07-31T12:26:34.219Z"
locale: en
meta:
description: "Niche score 40/100 · £298K/yr market · 945K searches/yr · £11.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £298K/yr market · 945K searches/yr · £11.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Scream Mask — £298K/yr Amazon UK Niche (2026) - Flapen"
---
# **scream mask**
**Skip it**
Soft demand (-43.0% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 4Conversion 36Competition 34Returns 92Price range 15Avg price 43Brand share 30Review moat 48Quality gap 53
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£298K**
£298K/yr · 945K searches
**Review moat**
**Okay****1,694.05**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.10**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****£5.82–£16.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-43.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, scream mask is a £298K/yr Amazon United Kingdom market (945K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scream mask market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£444K–£555K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#852**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **59%**
- **Out of stock**
- **25.6%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**80**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 98%
**Open market**
**9%**
- Fun World43% - Scream22% - SINSEN13% - Funko5% - GOT Sports4% - TUBAWD3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -43.0% search growth over the last 90 days.
225K175KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 31.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/scream-mask/trend)
## **Top scream mask search terms**
- **ghostface**106K/yr-59.1%0.6% conv. - **scream mask**302K/yr-43.8%4.1% conv. - **ghostface mask**195K/yr-47.9%2.9% conv. - **ghost face mask**139K/yr-21.2%3.2% conv. - **ghost face**82K/yr-30.4%0.7% conv. - **ghost mask**29K/yr+17.7%0.9% conv. - **scream mask adult**23K/yr-10.0%5.7% conv. - **adult scream mask**5K/yr-42.5%8.3% conv. - **scream mask kids**22K/yr-11.2%4.6% conv. - **ghostface mask kids**4K/yr-42.9%0.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/scream-mask/search-terms)
## **Top scream mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£30K20%£60K30%£89K40%£119K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Scream Officially Licensed Movie Mask**Scream**£8.97**4.4★1,076 rev](https://www.amazon.co.uk/dp/B01M0PU3WR) [2**Scream 4 Ghost Face Mask With Shroud - Adult Accessory Black Halloween Halloween**Fun World**£8.34**4.4★1,031 rev](https://www.amazon.co.uk/dp/B000JFM8NI) [3**COD Ghost Mask Skull Balaclava MW2 Skeleton Costume Full Head Ski Snood Mask Knitted Windproof Warmer Headwear for Bike Skateboard Motorcycle Snowboard Outdoor Sport Black**SINSEN**£8.89**3.8★381 rev](https://www.amazon.co.uk/dp/B0BMF1D938) [4**Fun World Scream VI 6 Aged Ghost Face Mask**Fun World**£14.97**4.5★1,217 rev](https://www.amazon.co.uk/dp/B0C4BYW8CN) [5**Fun World Costumes Ghost Face with Knife Mask Accessory (Costume)**Fun World**£10.63**4.4★463 rev](https://www.amazon.co.uk/dp/B004UC55DQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ghostface T-Shirt - Youre Cute When You Scream - Halloween - Unisex 100% Cotton Sizes S to 5XL Black**Generic**£12.46**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H27KSQL4) [**Funko POP! Vinyl: Ghost Face with Tongue - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£10.81**62 rev3mo ago](https://www.amazon.co.uk/dp/B08HH51TTQ) [**Funko POP! VHS Cover: Ghost Face - Metallic - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£16.62**24 rev3mo ago](https://www.amazon.co.uk/dp/B08HH5XS51) [**Ghost Face Classic Child Costume Mask Scream Movie Inspired Kids Halloween Accessory Scary Horror Dress-Up Mask for Party Cosplay & Trick-or-Treat**Fun World**£11.35**1 rev5mo ago](https://www.amazon.co.uk/dp/B0DGV6BZP7) [**TUBAWD Ghost Mask Ghost Mask Skull Masks Scary Ghost Face Mask for Halloween Cosplay Video Game Events and Horror Themed Parties One Size Fits Most Adults**TUBAWD**£10.06**14 rev1y ago](https://www.amazon.co.uk/dp/B0FH325CLL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Funko POP! VHS Cover: Ghost Face - Metallic - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£16.62**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B08HH5XS51) [**Ghostface T-Shirt - Youre Cute When You Scream - Halloween - Unisex 100% Cotton Sizes S to 5XL Black**Generic**£12.46**0.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0H27KSQL4) [**GOT Sports UPF 50+ Balaclava Ski Mask - Windproof Balaclava for Cold Weather Men Women - Snowboard Motorcycle Sheisty Mask (Skull)**GOT Sports**£10.20**4.5★**▲ 1000%**](https://www.amazon.co.uk/dp/B0DBXW8HL1) [**Funko POP! Vinyl: Ghost Face with Tongue - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£10.81**4.5★**▲ 993%**](https://www.amazon.co.uk/dp/B08HH51TTQ) [**COD Ghost Mask Skull Balaclava MW2 Skeleton Costume Full Head Ski Snood Mask Knitted Windproof Warmer Headwear for Bike Skateboard Motorcycle Snowboard Outdoor Sport Black07**SINSEN**£9.90**3.8★**▲ 859%**](https://www.amazon.co.uk/dp/B0BPNN3V3J)
**~~View all trending →~~**
## **What buyers say about scream mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Great quality mask”*
**Size-Overall**14%
*“fits the head well”*
**Value For Money**11%
*“Well worth the money”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Collectibles**7%
*“Collectable”*
**Warmth**5%
*“Warm, easy to put and keeps the cold at bay”*
**Gifting Purpose**4%
*“Was a present”*
**Comfort-Overall**4%
*“Comfortable”*
**Weight Light**4%
*“Lightweight material”*
**Breathability**2%
*“breathable”*
### **What buyers complain about **
**Size-Overall**19%
*“Size is tight”*
**Accuracy-Overall**8%
*“Not character accurate”*
**Smell**8%
*“This mask smells banging”*
**Value For Money**8%
*“Could be a bit cheaper”*
**Color**6%
*“Blueish hue”*
**Stitch/Finish/Polish**6%
*“Unfortunately, one half the masks stitching was way too low making for an uncomfortable feel”*
**Warmth**4%
*“If you like your chin warm then this is not for you”*
**Advertised Vs Actual Product**3%
*“Nothing like the picture”*
**Material Quality**3%
*“Fabric is not nice in touch”*
**Thin**3%
*“thin”*
### **Top return reasons **
**Size-Overall**47%
**Quality-Overall**10%
**Thin**10%
**Comfort-Overall**5%
**Display-Overall**4%
**Defective Material/Parts**3%
**Smell**3%
**Advertised Vs Actual Product**3%
**Warmth**3%
**Stitch/Finish/Polish**2%
## **Common questions**
- **Is scream mask profitable to sell on Amazon United Kingdom?**
- The niche generates £298K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -43.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the scream mask niche?**
- 11 brands and 80 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in scream mask?**
- Top complaints mined from reviews: Size-Overall, Accuracy-Overall, Smell. The return rate is 1.2%.
- **When does demand for scream mask peak?**
- Demand peaks in Oct–Nov; the busiest month runs 31.5× the quietest.
- **What does it cost to enter the scream mask niche?**
- Listings span £5.82–£16.62; the average listing price is £11.10 (sweet spot $15–$100). The average incumbent carries 1,694 reviews — the moat a new listing must climb.
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