---
title: "Scar Cream — £1.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/scar-cream"
last_updated: "2026-07-31T15:17:53.611Z"
locale: en
meta:
description: "Niche score 53/100 · £1.4M/yr market · 889K searches/yr. A concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £1.4M/yr market · 889K searches/yr. A concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scar Cream — £1.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **scar cream**
**Worth a look**
Shows low returns (0.1%), but a concentrated shelf (top 5 take 82% of clicks) keeps it on the watch list.
Market size 84Growth 19Conversion 78Competition 15Returns 100Price range 86Avg price 87Brand share 18Review moat 23Quality gap 62
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£19.78**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.32–£60.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****£1.4M**
£1.4M/yr · 889K searches
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,942.7**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, scar cream is a £1.4M/yr Amazon United Kingdom market (889K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scar cream market data**
- **Units sold / yr**
- **60K–80K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£1.2M–£1.6M**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **100%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**3%**
- KELO-COTE55% - YEMAJIE15% - Wewell13% - Dermatix7% - MURASAKI BEAUTY4% - AZALLY4% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.
35K25KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Jun · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/scar-cream/trend)
## **Top scar cream search terms**
- **scar**308K/yr-36.0%0.1% conv. - **scar cream**122K/yr+24.3%5.5% conv. - **silicone scar gel**91K/yr+27.3%8.1% conv. - **kelo cote scar gel**76K/yr+13.7%16.9% conv. - **scar gel**50K/yr-1.3%6.7% conv. - **scar removal cream**33K/yr+8.7%3.0% conv. - **silicone gel for scars**27K/yr-14.1%10.9% conv. - **silicone gel**23K/yr-0.5%5.2% conv. - **dermatix silicone scar gel**22K/yr-15.0%9.2% conv. - **kelo cote**17K/yr+17.7%10.8% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/scar-cream/search-terms)
## **Top scar cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£136K20%£271K30%£407K40%£542K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KELO-COTE Gel Silicone Scar Treatment Advanced Formula 15 g**KELO-COTE**£19.50**4.3★5,965 rev](https://www.amazon.co.uk/dp/B004Q1QKGW) [2**YEMAJIE Silicone Scar Gel Effective Scar Cream Reduces The Appearance of Both Old and New Scars from Burns Stretch Marks Injury Acne Keloid C-Section and More**YEMAJIE**£9.42**4.5★47 rev](https://www.amazon.co.uk/dp/B0FGXN6XJP) [3**Silicone Scar Gel Removal Cream: Treatment for Burns Surgery and Stretch Marks Improves the Appearance of Old and New Scars Suitable for Face and Body 30g**Wewell**£9.32**4.8★217 rev](https://www.amazon.co.uk/dp/B0GC6RSSY6) [4**KELO-COTE Gel Silicone Scar Treatment Advanced Formula 6 g**KELO-COTE**£10.99**4.3★1,861 rev](https://www.amazon.co.uk/dp/B004Q1VP1C) [5**100% Silicone Scar Gel 30g - Advanced Scar Gel for Surgical Scars C-Section Stretch Marks Injury Burns Keloids Old and New Scars**MURASAKI BEAUTY**£20.44**4.1★4,872 rev](https://www.amazon.co.uk/dp/B0GJTJKSQM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Silicone Scar Removal Gel Cream**AZALLY**£10.15**51 rev3mo ago](https://www.amazon.co.uk/dp/B0GWJXTP26) [**Silicone Scar Gel Removal Cream: Treatment for Burns Surgery and Stretch Marks Improves the Appearance of Old and New Scars Suitable for Face and Body 30g**Wewell**£9.32**217 rev7mo ago](https://www.amazon.co.uk/dp/B0GC6RSSY6) [**100% Silicone Scar Gel 30g - Advanced Scar Gel for Surgical Scars C-Section Stretch Marks Injury Burns Keloids Old and New Scars**MURASAKI BEAUTY**£20.44**4,872 rev8mo ago](https://www.amazon.co.uk/dp/B0GJTJKSQM) [**YEMAJIE Silicone Scar Gel Effective Scar Cream Reduces The Appearance of Both Old and New Scars from Burns Stretch Marks Injury Acne Keloid C-Section and More**YEMAJIE**£9.42**47 rev9mo ago](https://www.amazon.co.uk/dp/B0FGXN6XJP) [**Dermatix silicon gel scar redcution treatment gel - 15g**Dermatix**£25.39**626 rev13y ago](https://www.amazon.co.uk/dp/B00DQ397X4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silicone Scar Removal Gel Cream**AZALLY**£10.15**4.4★**▲ 166%**](https://www.amazon.co.uk/dp/B0GWJXTP26) [**YEMAJIE Silicone Scar Gel Effective Scar Cream Reduces The Appearance of Both Old and New Scars from Burns Stretch Marks Injury Acne Keloid C-Section and More**YEMAJIE**£9.42**4.5★**▲ 129%**](https://www.amazon.co.uk/dp/B0FGXN6XJP) [**100% Silicone Scar Gel 30g - Advanced Scar Gel for Surgical Scars C-Section Stretch Marks Injury Burns Keloids Old and New Scars**MURASAKI BEAUTY**£20.44**4.1★**▲ 75%**](https://www.amazon.co.uk/dp/B0GJTJKSQM) [**Silicone Scar Gel Removal Cream: Treatment for Burns Surgery and Stretch Marks Improves the Appearance of Old and New Scars Suitable for Face and Body 30g**Wewell**£9.32**4.8★**▲ 42%**](https://www.amazon.co.uk/dp/B0GC6RSSY6) [**KELO-COTE UV Silicone Scar Gel Advanced Formula with SPF30 15 g**KELO-COTE**£22.64**4.5★**▲ 16%**](https://www.amazon.co.uk/dp/B0050WA40E)
**~~View all trending →~~**
## **What buyers say about scar cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Absolutely incredible cream”*
**Value For Money**12%
*“worth the money”*
**Efficiency**6%
*“Does the job very well”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Absorbency**5%
*“Easily absorbed”*
**Ease Of Application**5%
*“Applies nicely”*
**Smell**4%
*“The calming scent is interesting”*
**Ease Of Use**4%
*“The tube is easy to use”*
**Vegan/Organic**4%
*“Bio-Oil is a well-known product”*
**Moist/Dry**4%
*“Smooth and moist”*
### **What buyers complain about **
**Value For Money**18%
*“expensive”*
**Functionality-Overall**13%
*“Doesn't do much”*
**Size-Overall**7%
*“The bottle isnt very big”*
**Stretchability/Expandability/Elasticity**5%
*“Doesn't prevent stretch marks”*
**Allergies**4%
*“I found them irritating”*
**Smell**4%
*“This product is slightly perfumed”*
**Oily/Greasy**4%
*“a little bit greasy for a little while after application”*
**Thickness**3%
*“even with that super thin coat”*
**Moist/Dry**3%
*“I cannot get this to dry”*
**Advertised Vs Actual Product**2%
*“Don't trust this product”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Functionality-Overall**17%
**Size-Overall**8%
**Quality-Overall**7%
**Ingredients-Overall**6%
**Value For Money**6%
**Skin Health**6%
**Adhesion/Stickiness**5%
**Leak-Proof**5%
**Dilute/Watery**4%
## **Common questions**
- **Is scar cream profitable to sell on Amazon United Kingdom?**
- The niche generates £1.4M/yr across 10 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the scar cream niche?**
- 7 brands and 45 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in scar cream?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Size-Overall. The return rate is 0.1%.
- **When does demand for scar cream peak?**
- Demand peaks in Mar–Jun; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the scar cream niche?**
- Listings span £9.32–£60.44; the average listing price is £19.78 (sweet spot $15–$100). The average incumbent carries 6,943 reviews — the moat a new listing must climb.
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