---
title: "Products — scandinavian smiles toothbrush - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/scandinavian-smiles-toothbrush/products"
last_updated: "2026-07-31T14:29:32.734Z"
locale: en
meta:
  description: "Niche score 50/100 · £15K/yr market · 47K searches/yr · £23.64 avg price. A small market ($15K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £15K/yr market · 47K searches/yr · £23.64 avg price. A small market ($15K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — scandinavian smiles toothbrush - Flapen"
---

# **scandinavian smiles toothbrush**

**Worth a look**

Shows beatable incumbent ratings (3.4★), but a small market ($15K/yr) keeps it on the watch list.

Market size 4Growth 10Conversion 17Competition 64Returns 67Price range 77Avg price 95Brand share 68Review moat 95Quality gap 100

**Quality gap**

**Incredible****3.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Incredible****90.69**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****£23.64**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£4.87–£48.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-30.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£15K**

£15K/yr · 47K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")