---
title: "Scales for Body Weight — £7.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/scales-for-body-weight"
last_updated: "2026-07-31T07:25:10.448Z"
locale: en
meta:
description: "Niche score 59/100 · £7.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £7.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scales for Body Weight — £7.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **scales for body weight**
**Worth a look**
Shows a $7.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 99Growth 21Conversion 93Competition 40Returns 88Price range 50Avg price 58Brand share 44Review moat 10Quality gap 68
**Market size**
**Incredible****£7.1M**
£7.1M/yr · 4.9M searches
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.93**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.06–£24.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-8.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****31,433.3**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, scales for body weight is a £7.1M/yr Amazon United Kingdom market (4.9M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scales for body weight market data**
- **Units sold / yr**
- **500K–600K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **£6.5M–£7.8M**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 96%
**Open market**
**17%**
- RENPHO29% - HOMEBUDS21% - HomeFashion14% - Salter9% - Vitafit5% - runstar5% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.
125K75KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/scales-for-body-weight/trend)
## **Top scales for body weight search terms**
- **scales for body weight**1.1M/yr-9.0%12.1% conv. - **weighing scales**911K/yr-8.8%8.8% conv. - **bathroom scales**789K/yr-6.4%8.0% conv. - **scales**601K/yr-7.7%8.0% conv. - **weighing scales body weight**261K/yr-9.4%10.4% conv. - **scale**205K/yr-11.6%7.2% conv. - **weight scale**161K/yr-7.5%7.9% conv. - **digital scales for body weight**129K/yr+6.9%11.9% conv. - **bathroom scales uk**110K/yr-6.6%8.7% conv. - **digital scales**136K/yr-10.8%3.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/scales-for-body-weight/search-terms)
## **Top scales for body weight products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£715K20%£1.4M30%£2.1M40%£2.9M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Homebuds Bathroom Scales for Body Weight Precision 0.1lb by Our Professional Scale Factory Since 2001 Weighing Scales LED Display and Step-On 3*AAA Batteries Included 28st/400lb/182kg Blue**HOMEBUDS**£8.25**4.5★29,663 rev](https://www.amazon.co.uk/dp/B09YR5SWNY) [2**RENPHO Weighing Scales for Body Weight Bathroom Scales with High Precision Sensors Accurate Digital Weight Scale for People LED Display Step-On Black Core 1S (Stone/Kgs/Lbs)**RENPHO**£7.72**4.4★119,522 rev](https://www.amazon.co.uk/dp/B07S9PTLNZ) [3**HomeFashion HFitness Large 28×28cm Bathroom Scales for Body Weight Digital Weighing Scales 180kg High Precision Weight Scale with Backlit Display Black**HomeFashion**£7.67**4.4★28,665 rev](https://www.amazon.co.uk/dp/B0786KCWFJ) [4**RENPHO Scales for Body Weight Smart Weighing Scales Body Weight with App Bluetooth Bathroom Scales for Fitness Tracking High Accuracy Body Composition Monitor (ST/ST:LB/LB/KG) - Elis 1**RENPHO**£17.05**4.6★328,966 rev](https://www.amazon.co.uk/dp/B01N1UX8RW) [5**HomeFashion HFitness Smart Bathroom Scales for Body Weight Bluetooth Body Fat Scale with 19 Body Composition Metrics Digital Weighing Scale BMI Muscle Mass Bone Mass iOS & Android App Black**HomeFashion**£9.00**4.5★3,283 rev](https://www.amazon.co.uk/dp/B08XXW6QPD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RunStar Digital Bathroom Scale for Body Weight with High Precision Clear LED Backlight Display Accurate Scale with 6mm Tempered Glass 400lb Silver**runstar**£17.15**7,117 rev11mo ago](https://www.amazon.co.uk/dp/B0F2FMYG2J) [**RunStar Scale for Body Weight Digital Bathroom Scale with High Precision Clear LED Backlight Display Accurate Scale with 6mm Tempered Glass 400lb**runstar**£17.37**7,117 rev12mo ago](https://www.amazon.co.uk/dp/B0F2FBLSVZ) [**XShield Digital Bathroom Scale | High Precision Body Weight Scale with 180kg/400lb Capacity | Backlit LCD Display Tempered Glass Auto Calibration & Anti-Slip Feet | 2×AAA Batteries Included**XShield**£6.42**312 rev1y ago](https://www.amazon.co.uk/dp/B0F8SCD368) [**Armo Digital Body Weight Scale Tempered Glass Bathroom Scale With Clear LCD Display Stones KG LB (180KG MAX)**Armo Home**£6.06**333 rev1y ago](https://www.amazon.co.uk/dp/B0DQ1LNBTL) [**Reliance Medical Digital Body Weight Scale Professional Weighing Scales with LED Display Ultra Slim Design Accurate Weight Management Bathroom Scale Size L 26cm x W 26cm x D 2.3cm Pack of 1**Reliance Medical**£7.34**1,253 rev1y ago](https://www.amazon.co.uk/dp/B0DG97196B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RunStar Digital Bathroom Scale for Body Weight with High Precision Clear LED Backlight Display Accurate Scale with 6mm Tempered Glass 400lb Silver**runstar**£17.15**4.3★**▲ 307%**](https://www.amazon.co.uk/dp/B0F2FMYG2J) [**Scales for Body Weight and Fat Percentage with App & Bluetooth High Precision 0.1lb Digital Bathroom Scales Analyzes 13 Body Composition Data (Weight Fat% Water BMI) 400 lbs Capacity Black**Posture**£21.71**4.6★**▲ 193%**](https://www.amazon.co.uk/dp/B08839L43J) [**Healthkeep Digital Bathroom Scales for Body Weight Weight Scale with High Precision Sensors Accurate Weighing Scale Round Corner Design LED Display Max. 180kg/400lb**Healthkeep**£9.05**4.2★**▲ 178%**](https://www.amazon.co.uk/dp/B0CGZL2GS8) [**HomeFashion HFitness Large Smart Bathroom Scales for Body Weight 28×28cm Bluetooth Body Fat Scale with 19 Body Composition Metrics BMI Muscle Mass & Bone Mass iOS & Android App Black**HomeFashion**£12.36**4.4★**▲ 147%**](https://www.amazon.co.uk/dp/B0838HSBF8) [**RENPHO Digital Bathroom Scales Weighing Scale with High Precision Sensors Body Weight Scale (Stone/lb/kg) - White Core 1S**RENPHO**£8.08**4.5★**▲ 52%**](https://www.amazon.co.uk/dp/B07SBSNK4T)
**~~View all trending →~~**
## **What buyers say about scales for body weight**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“competitive price”*
**Quality-Overall**16%
*“Best Quality”*
**Ease Of Use**13%
*“easy to handle”*
**Accuracy-Overall**10%
*“Easy and accurate”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Design-Overall**4%
*“Brilliant design”*
**Weight Light**3%
*“Neat and compact very lightweight”*
**Efficiency**2%
*“Its amazing and does the job”*
**Strength**2%
*“Very sturdy and measures accurate”*
**Connectivity-Overall**2%
*“Easy to connect”*
### **What buyers complain about **
**Measurement/Reading Accuracy**19%
*“Inaccurate scale”*
**Durability**13%
*“Didnt last”*
**Accuracy-Overall**11%
*“Inaccurate Readings”*
**Functionality-Overall**9%
*“never worked”*
**Quality-Overall**7%
*“Absolute garbage”*
**Battery Life**6%
*“Low battery life”*
**Size-Overall**4%
*“It's small”*
**Value For Money**4%
*“Absolute waste of money”*
**Advertised Vs Actual Product**3%
*“Description not accurate”*
**Connectivity-Overall**3%
*“Dont expect it to connect”*
### **Top return reasons **
**Measurement/Reading Accuracy**26%
**Functionality-Overall**22%
**Accuracy-Overall**8%
**Size-Overall**8%
**Defective Material/Parts**6%
**Connectivity-Overall**4%
**Weight Heavy**4%
**Advertised Vs Actual Product**3%
**Display-Overall**3%
**Quality-Overall**2%
## **Common questions**
- **Is scales for body weight profitable to sell on Amazon United Kingdom?**
- The niche generates £7.1M/yr across 23 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the scales for body weight niche?**
- 14 brands and 24 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in scales for body weight?**
- Top complaints mined from reviews: Measurement/Reading Accuracy, Durability, Accuracy-Overall. The return rate is 1.3%.
- **When does demand for scales for body weight peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the scales for body weight niche?**
- Listings span £6.06–£24.06; the average listing price is £12.93 (sweet spot $15–$100). The average incumbent carries 31,433 reviews — the moat a new listing must climb.
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