---
title: "Trend — sanitary towels - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/sanitary-towels/trend"
last_updated: "2026-07-31T20:50:24.862Z"
locale: en
meta:
  description: "Niche score 54/100 · £2.0M/yr market · 2.2M searches/yr. Prices mostly outside the sweet spot ($2.05–$17.77) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £2.0M/yr market · 2.2M searches/yr. Prices mostly outside the sweet spot ($2.05–$17.77) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sanitary towels - Flapen"
---

# **sanitary towels**

**Worth a look**

Shows low returns (0.0%), but prices mostly outside the sweet spot ($2.05–$17.77) keeps it on the watch list.

Market size 95Growth 21Conversion 90Competition 41Returns 100Price range 18Avg price 24Brand share 26Review moat 57Quality gap 38

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£2.0M**

£2.0M/yr · 2.2M searches

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,206.05**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****£8.48**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-7.5%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.05–£17.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100