---
title: "Salonpas — £95K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/salonpas"
last_updated: "2026-07-31T19:49:11.096Z"
locale: en
meta:
description: "Niche score 43/100 · £95K/yr market · 213K searches/yr · £9.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £95K/yr market · 213K searches/yr · £9.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Salonpas — £95K/yr Amazon UK Niche (2026) - Flapen"
---
# **salonpas**
**Skip it**
A concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 21Conversion 57Competition 18Returns 100Price range 27Avg price 26Brand share 29Review moat 69Quality gap 91
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****759.91**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£4.80–£18.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.12**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£95K**
£95K/yr · 213K searches
**Growth**
**Bad****-8.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, salonpas is a £95K/yr Amazon United Kingdom market (213K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **salonpas market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£114K–£137K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**8%**
- Salonpas65% - MQUPIN8% - Wonderfulife6% - MEITREND5% - Nurofen4% - YouEase4% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.
5K4KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/salonpas/trend)
## **Top salonpas search terms**
- **lidocaine patches**105K/yr-9.0%1.5% conv. - **salonpas pain relief patches**35K/yr-16.6%11.9% conv. - **lidocaine patches uk**13K/yr+32.2%1.0% conv. - **salonpas**22K/yr-17.2%9.6% conv. - **lidocaine patches for nerve pain**8K/yr-14.4%0.9% conv. - **salonpas lidocaine patches**4K/yr+35.7%4.6% conv. - **lidocaine patch**9K/yr-8.8%1.6% conv. - **salonpas pain relief patches 60**5K/yr-19.1%7.8% conv. - **lidocaine patches for back pain**3K/yr-0.6%1.6% conv. - **lidocaine patches 5 percent**3K/yr-17.6%1.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/salonpas/search-terms)
## **Top salonpas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£14K30%£28K45%£43K60%£57K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Salonpas Pain Relief Patch - 5 Pack - Medicated Plaster for Joint & Muscle Pain**Salonpas**£6.14**4.2★3,557 rev](https://www.amazon.co.uk/dp/B00AYDJ7B6) [2**Salonpas Pain Relief Patch - 5 Pack - Medicated Plaster for Joint & Muscle Pain**Salonpas**£6.30**4.3★2,040 rev](https://www.amazon.co.uk/dp/B002BX8GNW) [3**Pain Patches Heat Patches Larger Size 120 PCS Pain Plaster 12 Hours Long-Lasting for Back Knee Joint Muscle Neck Shoulder Pain 7 * 10cm**MQUPIN**£11.92**3.8★29 rev](https://www.amazon.co.uk/dp/B0F8MQKM3T) [4**Salonpas Pain Relief Patch - 3 Pack - Medicated Plaster for Joint & Muscle Pain 3735003**Salonpas**£4.80**4.2★826 rev](https://www.amazon.co.uk/dp/B00AYD9VVM) [5**Neuropathy Nerve Cream Max Strength No-Mess Topical for Toes Feet Fingers Hands Legs & Arms 4.23oz**Wonderfulife**£10.12**4.2★191 rev](https://www.amazon.co.uk/dp/B0FRMWRZBH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**36PCS Pain Relief Patches Heat Patches Back Relieve Pain in Minutes Back Patches for Pain Relief for Arthritis Relieves Muscle Soreness in Back Neck Shoulder-Adhesive Heat Pads Plaster**YouEase**£10.52**18 rev4mo ago](https://www.amazon.co.uk/dp/B0GRTFT4BS) [**Sciati-ca Soothing Patches 84PCS Back Relief Patches Shoulder & Arm & Leg & Knee Heat Patches for Joint Effectively Sooth Joint Relieve Buttock & Relax Muscle Soreness-84PCS**MEITREND**£9.03**114 rev5mo ago](https://www.amazon.co.uk/dp/B0FB918YXH) [**Neuropathy Nerve Cream Max Strength No-Mess Topical for Toes Feet Fingers Hands Legs & Arms 4.23oz**Wonderfulife**£10.12**191 rev10mo ago](https://www.amazon.co.uk/dp/B0FRMWRZBH) [**Pain Patches Heat Patches Larger Size 120 PCS Pain Plaster 12 Hours Long-Lasting for Back Knee Joint Muscle Neck Shoulder Pain 7 * 10cm**MQUPIN**£11.92**29 rev1y ago](https://www.amazon.co.uk/dp/B0F8MQKM3T) [**Voltarol One a Day Muscle Pain Relief Medicated Plaster Patches 5 Pack**Voltarol**£18.83**62 rev1y ago](https://www.amazon.co.uk/dp/B0DYP7W13F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**36PCS Pain Relief Patches Heat Patches Back Relieve Pain in Minutes Back Patches for Pain Relief for Arthritis Relieves Muscle Soreness in Back Neck Shoulder-Adhesive Heat Pads Plaster**YouEase**£10.52**4.0★**▲ 220%**](https://www.amazon.co.uk/dp/B0GRTFT4BS) [**Voltarol One a Day Muscle Pain Relief Medicated Plaster Patches 5 Pack**Voltarol**£18.83**4.0★**▲ 186%**](https://www.amazon.co.uk/dp/B0DYP7W13F) [**Neuropathy Nerve Cream Max Strength No-Mess Topical for Toes Feet Fingers Hands Legs & Arms 4.23oz**Wonderfulife**£10.12**4.2★**▲ 136%**](https://www.amazon.co.uk/dp/B0FRMWRZBH) [**Salonpas Pain Relief Patch - 5 Pack - Medicated Plaster for Joint & Muscle Pain**Salonpas**£6.14**4.2★**— 4%**](https://www.amazon.co.uk/dp/B00AYDJ7B6) [**Pain Patches Heat Patches Larger Size 120 PCS Pain Plaster 12 Hours Long-Lasting for Back Knee Joint Muscle Neck Shoulder Pain 7 * 10cm**MQUPIN**£11.92**3.8★**— 5%**](https://www.amazon.co.uk/dp/B0F8MQKM3T)
**~~View all trending →~~**
## **What buyers say about salonpas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Good value for money”*
**Joint Pain**11%
*“helped ease my aching joint”*
**Quality-Overall**8%
*“Good quality”*
**Ease Of Application**7%
*“Easy to apply”*
**Efficiency**6%
*“Does the job well”*
**Sleep Quality**6%
*“I had the best nights sleep last night with my bilateral leg pains”*
**Adhesion/Stickiness**5%
*“Super strong glue”*
**Heating Element**4%
*“Great heat pads”*
**Muscle Pain Relief**4%
*“Easy to apply patches for aching muscles and tendons, are very effective and good value for money”*
**Strength**3%
*“Effective”*
### **What buyers complain about **
**Pain Relief-Overall**19%
*“No pain relief”*
**Adhesion/Stickiness**17%
*“Horrendous adhesive”*
**Functionality-Overall**14%
*“it just didnt do much”*
**Value For Money**7%
*“Waste of money”*
**Allergies**6%
*“then got a rash from them”*
**Heating**4%
*“no heat whatsoever”*
**Joint Pain**4%
*“This item doesn't stop my frozen shoulder or arthritis pain”*
**Smell**3%
*“it isn't a minty smell”*
**Durability**2%
*“They do t stay in for long”*
**Skin Health**2%
*“Burns my skin”*
### **Top return reasons **
**Pain Relief-Overall**18%
**Functionality-Overall**15%
**Advertised Vs Actual Product**14%
**Joint Pain**13%
**Adhesion/Stickiness**10%
**Smell**6%
**Skin Health**5%
**Ingredients-Overall**5%
**Ease Of Use**3%
**Muscle Pain Relief**3%
## **Common questions**
- **Is salonpas profitable to sell on Amazon United Kingdom?**
- The niche generates £95K/yr across 11 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the salonpas niche?**
- 9 brands and 17 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in salonpas?**
- Top complaints mined from reviews: Pain Relief-Overall, Adhesion/Stickiness, Functionality-Overall. The return rate is 0.1%.
- **When does demand for salonpas peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the salonpas niche?**
- Listings span £4.80–£18.83; the average listing price is £9.12 (sweet spot $15–$100). The average incumbent carries 760 reviews — the moat a new listing must climb.
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