---
title: "Trend — sage - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/sage/trend"
last_updated: "2026-07-31T21:43:20.174Z"
locale: en
meta:
  description: "Niche score 51/100 · £1.8M/yr market · 410K searches/yr · £40.80 avg price. Soft demand (-20.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £1.8M/yr market · 410K searches/yr · £40.80 avg price. Soft demand (-20.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — sage - Flapen"
---

# **sage**

**Worth a look**

Shows low returns (0.2%), but soft demand (-20.1% this quarter) keeps it on the watch list.

Market size 91Growth 15Conversion 89Competition 20Returns 99Price range 22Avg price 95Brand share 23Review moat 24Quality gap 37

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£40.80**

avg listing price — sweet spot $15–$100

**Market size**

**Great****£1.8M**

£1.8M/yr · 410K searches

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,355.42**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£1.15–£384.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-20.1%**

90-day search growth — must beat 0% to launch