---
title: "Sage Oil — £92K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/sage-oil"
last_updated: "2026-07-31T13:16:44.427Z"
locale: en
meta:
description: "Niche score 35/100 · £92K/yr market · 77K searches/yr · £6.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £92K/yr market · 77K searches/yr · £6.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sage Oil — £92K/yr Amazon UK Niche (2026) - Flapen"
---
# **sage oil**
**Skip it**
Prices mostly outside the sweet spot ($3.40–$14.40) — this niche doesn't clear our bar today.
Market size 23Growth 9Conversion 99Competition 15Returns 99Price range 0Avg price 19Brand share 17Review moat 24Quality gap 47
**Conversion**
**Incredible****17.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,001.4**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£92K**
£92K/yr · 77K searches
**Avg price**
**Bad****£6.77**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-31.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.40–£14.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sage oil is a £92K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sage oil market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£68K–£85K**
- units × avg price
- **Conversion rate**
- **17.6%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**12**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**3%**
- nikura72% - MAYJAM9% - freshskin beauty ltd5% - Handcraft Blends4% - Mummy’s Organics4% - HIQILI4% - Open — no brand owns it (1 brand, 3%)
## **Demand**
Weekly Amazon search volume, last 29 weeks — -31.6% search growth over the last 90 days.
2K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/sage-oil/trend)
## **Top sage oil search terms**
- **clary sage oil for labour**29K/yr-15.8%20.6% conv. - **clary sage essential oil**16K/yr-40.0%14.5% conv. - **clary sage**13K/yr-37.1%13.8% conv. - **clary sage oil**9K/yr-41.7%12.6% conv. - **sage oil**4K/yr+5.4%8.0% conv. - **sage essential oil**5K/yr-7.2%7.7% conv. - **clary sage essential oils**2K/yr-95.6%10.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/sage-oil/search-terms)
## **Top sage oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£14K30%£28K45%£41K60%£55K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nikura Clary Sage Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Humidifier Bath | Great for Self Care Stress Relief Calming | Vegan & UK Made**nikura**£5.03**4.5★42,940 rev](https://www.amazon.co.uk/dp/B01DNUKYXG) [2**MAYJAM Clary Sage Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making**MAYJAM**£3.40**4.3★15,267 rev](https://www.amazon.co.uk/dp/B0BPC3Q8JN) [3**Nikura | Clary Sage & Lavender (French) Essential Oil Set | Sleep Oil Labour Essentials | for Diffusers for Home | Hair Massage Candle Making Soap | (2 x 10ml) | Vegan & UK Made**nikura**£6.62**4.7★156 rev](https://www.amazon.co.uk/dp/B084C295HZ) [4**Freshskin Beauty LTD | Clary Sage Essential Oil 10ml - 100% Pure Natural Oils - Helps Hair Growth Scalp Care Skin Care - Aids Relaxation & Improves Circulation - Vegan Friendly**freshskin beauty ltd**£4.10**4.5★189 rev](https://www.amazon.co.uk/dp/B07SLBTQ4L) [5**Nikura Clary Sage Roll On Essential Oil Blend - 10ml | for Sleep Relaxing Anxiety Aromatherapy | Use on Skin Temples Pulse Points Wrists Neck**nikura**£4.97**4.2★39 rev](https://www.amazon.co.uk/dp/B0BVWKG8V8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Handcraft Blends Clary Sage Essential Oil - 100% Pure and Natural - Premium Grade Essential Oil for Diffuser and Aromatherapy - 30 ml**Handcraft Blends**£8.28**163 rev3y ago](https://www.amazon.co.uk/dp/B0BBP4V9NX) [**Nikura Clary Sage Roll On Essential Oil Blend - 10ml | for Sleep Relaxing Anxiety Aromatherapy | Use on Skin Temples Pulse Points Wrists Neck**nikura**£4.97**39 rev3y ago](https://www.amazon.co.uk/dp/B0BVWKG8V8) [**HIQILI Clary Sage Essential Oil 100ML 100% Pure Natural Undiluted Therapeutic Grade for Aromatherapy Diffuser poster print Stress Relieve Period Soothing Skin Care Bath - Travel Bottle Included**HIQILI**£6.94**222 rev3y ago](https://www.amazon.co.uk/dp/B0BTCZMVMT) [**MAYJAM Clary Sage Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making**MAYJAM**£3.40**15,267 rev3y ago](https://www.amazon.co.uk/dp/B0BPC3Q8JN) [**Organic Labour Massage Oil | Clary Sage & Frankincense | Award-Winning | Made by Midwives | Promotes Natural Pain Relief & Relaxation | Essential Pregnancy & Labour Kit | 100ml | Mummys Organics**Mummy’s Organics**£14.40**60 rev4y ago](https://www.amazon.co.uk/dp/B09RDZNHFQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nikura Clary Sage Essential Oil - 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Humidifier Bath | Great for Self Care Stress Relief Calming | Vegan & UK Made**nikura**£5.03**4.5★**— 8%**](https://www.amazon.co.uk/dp/B01DNUKYXG) [**MAYJAM Clary Sage Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making**MAYJAM**£3.40**4.3★**— 5%**](https://www.amazon.co.uk/dp/B0BPC3Q8JN) [**Freshskin Beauty LTD | Clary Sage Essential Oil 10ml - 100% Pure Natural Oils - Helps Hair Growth Scalp Care Skin Care - Aids Relaxation & Improves Circulation - Vegan Friendly**freshskin beauty ltd**£4.10**4.5★**— 5%**](https://www.amazon.co.uk/dp/B07SLBTQ4L) [**Nikura Clary Sage Roll On Essential Oil Blend - 10ml | for Sleep Relaxing Anxiety Aromatherapy | Use on Skin Temples Pulse Points Wrists Neck**nikura**£4.97**4.2★**— 4%**](https://www.amazon.co.uk/dp/B0BVWKG8V8) [**Tisserand Aromatherapy - Ethically Harvested Clary Sage Essential Oil Massage Oil - Ethically Harvested Clary Sage Bath Oil Aromatherapy Oil - 100% Pure and Natural Essential Oil - 9 ml**Tisserand**£8.96**4.7★**— 3%**](https://www.amazon.co.uk/dp/B000NTKS96)
**~~View all trending →~~**
## **What buyers say about sage oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**44%
*“A pleasant light fragrance”*
**Quality-Overall**28%
*“Good quality”*
**Value For Money**11%
*“Good value”*
**Suitability Humid Weather**5%
*“It works well in a humidfier”*
**Dosage**3%
*“Its just a small amount suitable for testing before u buy larger amounts”*
**Ease Of Use**3%
*“lovely to use as its a roll on”*
**Gifting Purpose**2%
*“Great I gifted it to someone”*
### **What buyers complain about **
**Smell**30%
*“dewy with a very distinct smell”*
**Sleep Quality**20%
*“Doesnt always help me sleep”*
**Thickness**10%
*“was ok very thin”*
**Strength**10%
*“not strong”*
**Quality-Overall**10%
*“Poor quality”*
### **Top return reasons **
**Smell**73%
**Leak-Proof**9%
**Durability**9%
**Compatibility-Overall**9%
## **Common questions**
- **Is sage oil profitable to sell on Amazon United Kingdom?**
- The niche generates £92K/yr across 10 tracked products. 90-day search growth is -31.6%. Flapen's verdict: Skip it (35/100).
- **How competitive is the sage oil niche?**
- 7 brands and 12 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in sage oil?**
- Top complaints mined from reviews: Smell, Sleep Quality, Thickness. The return rate is 0.3%.
- **What does it cost to enter the sage oil niche?**
- Listings span £3.40–£14.40; the average listing price is £6.77 (sweet spot $15–$100). The average incumbent carries 6,001 reviews — the moat a new listing must climb.
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