---
title: "Products — safety razor - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/safety-razor/products"
last_updated: "2026-07-31T20:50:19.858Z"
locale: en
meta:
  description: "Niche score 46/100 · £222K/yr market · 599K searches/yr · £13.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £222K/yr market · 599K searches/yr · £13.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — safety razor - Flapen"
---

# **safety razor**

**Skip it**

Brand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.

Market size 42Growth 28Conversion 34Competition 44Returns 98Price range 53Avg price 63Brand share 24Review moat 25Quality gap 63

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£13.59**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£1.77–£29.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£222K**

£222K/yr · 599K searches

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+2.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,871.05**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand