---
title: "Safety Razor — £222K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/safety-razor"
last_updated: "2026-07-31T11:39:15.151Z"
locale: en
meta:
description: "Niche score 46/100 · £222K/yr market · 599K searches/yr · £13.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £222K/yr market · 599K searches/yr · £13.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Safety Razor — £222K/yr Amazon UK Niche (2026) - Flapen"
---
# **safety razor**
**Skip it**
Brand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 28Conversion 34Competition 44Returns 98Price range 53Avg price 63Brand share 24Review moat 25Quality gap 63
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£13.59**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£1.77–£29.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£222K**
£222K/yr · 599K searches
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+2.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,871.05**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, safety razor is a £222K/yr Amazon United Kingdom market (599K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 46/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **safety razor market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£204K–£272K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**7%**
- Baili28% - King C. Gillette27% - Bambaw20% - Wilkinson Sword13% - MÜHLE3% - VINTAGE BARBER LONDON3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.
13K8KHoliday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/safety-razor/trend)
## **Top safety razor search terms**
- **safety razor**222K/yr-2.8%2.6% conv. - **single blade razor**123K/yr+4.9%2.7% conv. - **double edge razor**42K/yr-4.5%2.3% conv. - **king c gillette**48K/yr-5.7%0.9% conv. - **single razor**20K/yr+12.6%1.4% conv. - **single blade razor for men**26K/yr-8.1%3.1% conv. - **double edge safety razor**20K/yr+8.8%2.3% conv. - **safety razors for men**23K/yr-2.6%1.7% conv. - **leaf razor**9K/yr+33.4%0.2% conv. - **henson razor**10K/yr+11.9%0.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/safety-razor/search-terms)
## **Top safety razor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£22K20%£44K30%£67K40%£89K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**King C. Gillette Double Edge Safety Razor for Men 1 Handle & 5 Platinum Coated Blades - Traditional Wet Shave Razor Closed Comb Head Chrome-Plated Metal Handle Precision Beard Styling**King C. Gillette**£10.02**4.4★5,111 rev](https://www.amazon.co.uk/dp/B089MH9VK6) [2**BAILI Double Edge Safety Razor Reusable Stainless Wet Shaving for Men Women Beard Bikini Armpit Leg Hair Removal Matte Black BDB2D**Baili**£8.55**4.4★207 rev](https://www.amazon.co.uk/dp/B0CYGNVH42) [3**BAILI Double Edge Safety Razor Rust-proof Reusable Manual Stainless DE Wet Shaving for Men Women with Mirrored Travel Case BD176B**Baili**£8.43**4.4★1,486 rev](https://www.amazon.co.uk/dp/B0B1ZSYZYP) [4**Bambaw Single Blade Razor for Women Metal Safety Razor Women for a Luxurious Wet Shave Experience Ideal for of All Skin Types Suitable for Full Body No Blade Included (Rose Gold)**Bambaw**£14.38**4.3★18,112 rev](https://www.amazon.co.uk/dp/B0D3FCFZDF) [5**Wilkinson Sword Classic Double Edge Premium Mens Metal Safety Razor with x5 Refill Blades**Wilkinson Sword**£15.86**4.5★13,072 rev](https://www.amazon.co.uk/dp/B07HM9D1BN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wilkinson Sword Intuition Rose Gold Safety Razor for Women Premium Metal Handle 1 Womens Razor Handle and 10 Blade Refills**Wilkinson Sword**£15.07**34 rev5mo ago](https://www.amazon.co.uk/dp/B0GL32LB8G) [**Cambridge Cutthroat Double Edge Safety Razor for Men - Missanda Hardwood Handle & Stainless Steel Traditional Wet Shaving Razor with Travel Pouch Beginner-Friendly (Blades Not Included)**The Cambridge Cutthroat**£11.81**49 rev6mo ago](https://www.amazon.co.uk/dp/B0GH24R8B9) [**JUNGLE CULTURE Rose Gold Safety Razor for Women Luxurious Eco Friendly Reusable Metal Razors for all Skin Types Double Edge Blades Not Included Body & Face Single Blade Shaver & Shaving Guide**Jungle Culture**£14.19**450 rev8mo ago](https://www.amazon.co.uk/dp/B0FYH5SJ7D) [**King C. Gillette Mens Double Edge Safety Razor Set Platinum Coated Blades Shaving Brush Beard Softener and Shave Cream Precision Wet Shaving Kit Grooming Gift for Men**King C. Gillette**£21.36**104 rev9mo ago](https://www.amazon.co.uk/dp/B0FMQBG11X) [**Bambaw Double Edge Razor Men Metal Safety Razors for Men Manual Shaving for a Close Shave with Non-Slip Handle Suitable for All Skin Types Smooth Shave No Blade Included (Black)**Bambaw**£14.54**18,112 rev11mo ago](https://www.amazon.co.uk/dp/B0FNN7V9DP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wilkinson Sword Intuition Rose Gold Safety Razor for Women Premium Metal Handle 1 Womens Razor Handle and 10 Blade Refills**Wilkinson Sword**£15.07**4.6★**▲ 294%**](https://www.amazon.co.uk/dp/B0GL32LB8G) [**BAILI Double Edge Safety Razor Reusable Manual Long Handle Stainless Steel DE Wet Shaving for Men Women Beard Bikini Armpit Leg Hair Removal BDB3G**Baili**£12.89**4.4★**▲ 122%**](https://www.amazon.co.uk/dp/B0CYGN15KV) [**Cambridge Cutthroat Double Edge Safety Razor for Men - Missanda Hardwood Handle & Stainless Steel Traditional Wet Shaving Razor with Travel Pouch Beginner-Friendly (Blades Not Included)**The Cambridge Cutthroat**£11.81**3.9★**▲ 95%**](https://www.amazon.co.uk/dp/B0GH24R8B9) [**Double Edge Safety Razor | Metal Classic Style | Sustainable and Reusable | Perfect for Daily Shave | Fit for all DE Razor Blades | VINTAGE BARBER LONDON**VINTAGE BARBER LONDON**£13.40**4.2★**▲ 74%**](https://www.amazon.co.uk/dp/B0DFCK5234) [**JUNGLE CULTURE Rose Gold Safety Razor for Women Luxurious Eco Friendly Reusable Metal Razors for all Skin Types Double Edge Blades Not Included Body & Face Single Blade Shaver & Shaving Guide**Jungle Culture**£14.19**4.4★**▲ 69%**](https://www.amazon.co.uk/dp/B0FYH5SJ7D)
**~~View all trending →~~**
## **What buyers say about safety razor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cutting/Trimming**22%
*“Fantastic razor”*
**Quality-Overall**18%
*“Excellent and of good solid quality”*
**Value For Money**13%
*“Worth every penny”*
**Ease Of Use**7%
*“Easy to use”*
**Design-Overall**3%
*“The design is simple yet effective”*
**Soft Feel**3%
*“smooth and easy”*
**Advertised Vs Actual Product**3%
*“Works exactually as advertised”*
**Weight Heavy**3%
*“This razor has a pleasing weight to it”*
**Durability**3%
*“feels durable and balanced”*
**Comfort-Overall**2%
*“comfortable to use”*
### **What buyers complain about **
**Cutting/Trimming**9%
*“it's too easy to cut yourself”*
**Ease Of Use**8%
*“finding that a tad awkward when using”*
**Size-Overall**7%
*“absolutely not fit for shaving”*
**Quality-Overall**6%
*“Not a quality item”*
**Allergies**5%
*“My skin can be quite sensitive”*
**Value For Money**5%
*“1st off do t let the price fool you”*
**Durability**5%
*“breaks like plastic”*
**Functionality-Overall**3%
*“The pouch isnt really functional”*
**Adhesion/Stickiness**3%
*“the blades don't stick out the sides”*
**Jamming/Clogging**2%
*“they tend to clog up super easy”*
### **Top return reasons **
**Functionality-Overall**21%
**Defective Material/Parts**10%
**Cutting/Trimming**10%
**Size-Overall**8%
**Color**5%
**Value For Money**4%
**Add-Ons/Attachments**4%
**Quality-Overall**4%
**Safety Standards**4%
**Suitability Short Hair**4%
## **Common questions**
- **Is safety razor profitable to sell on Amazon United Kingdom?**
- The niche generates £222K/yr across 19 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the safety razor niche?**
- 10 brands and 25 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in safety razor?**
- Top complaints mined from reviews: Cutting/Trimming, Ease Of Use, Size-Overall. The return rate is 0.5%.
- **When does demand for safety razor peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the safety razor niche?**
- Listings span £1.77–£29.72; the average listing price is £13.59 (sweet spot $15–$100). The average incumbent carries 4,871 reviews — the moat a new listing must climb.
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