---
title: "Rose Quartz — £27K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/rose-quartz"
last_updated: "2026-07-31T13:10:44.616Z"
locale: en
meta:
description: "Niche score 45/100 · £27K/yr market · 93K searches/yr · £7.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £27K/yr market · 93K searches/yr · £7.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rose Quartz — £27K/yr Amazon UK Niche (2026) - Flapen"
---
# **rose quartz**
**Skip it**
A small market ($27K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 16Conversion 46Competition 62Returns 98Price range 33Avg price 22Brand share 77Review moat 44Quality gap 53
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,137.24**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£3.75–£20.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£7.84**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-17.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£27K**
£27K/yr · 93K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, rose quartz is a £27K/yr Amazon United Kingdom market (93K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose quartz market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£31K–£39K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#435**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**58%**
Top 20: 99%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**36%**
- Erliway17% - XIANNVXI17% - Bansusu10% - ueslwser7% - Sahoottie7% - Polar Jade6%
## **Demand & seasonality**
Weekly Amazon search volume, last 73 weeks — -17.8% search growth over the last 90 days.
3K2KHoliday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/rose-quartz/trend)
## **Top rose quartz search terms**
- **rose quartz**59K/yr-11.1%2.7% conv. - **rose quartz crystals**20K/yr-25.1%3.8% conv. - **rose quartz heart**6K/yr-39.0%5.9% conv. - **rose quartz crystal**5K/yr-15.9%2.7% conv. - **pink crystal**3K/yr-40.9%1.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/rose-quartz/search-terms)
## **Top rose quartz products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£3K15%£4K20%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rose Quartz Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki**Erliway**£4.97**4.3★4,541 rev](https://www.amazon.co.uk/dp/B0C1NV19WW) [2**1Pc 45mm Rose Quartz Crystals Heart Delicate Healing Crystals Natural Love Hearts Gemstones Stocking Fillers Women Anxiety Relief Crystal Mindfulness Gifts for Women Valentines Day Gifts for Her**Bansusu**£4.35**5.0★13 rev](https://www.amazon.co.uk/dp/B0G6DPFNZ5) [3**XIANNVXI Raw Rose Quartz Crystal 1.77-2.17 Rough Rose Quartz Stone**XIANNVXI**£5.76**4.3★26 rev](https://www.amazon.co.uk/dp/B0CWL8MKJL) [4**ueslwser 10Pcs Rose Quartz Crystals Healing Crystals Rose Quartz Crystal Heart Worry Stone for Anxiety Relief Crystal Gifts for Women Valentines Day or Graduation Ceremon**ueslwser**£5.04**4.6★22 rev](https://www.amazon.co.uk/dp/B0DCZQG52C) [5**Nvzi Rose Quartz Crystals Raw Crystals Bulk Gem Stones Rocks Crystals Tumbled Stones and Crystals Bulk Rock Collection Chakra Stones Healing Crystals Raw Minerals Rocks Crystals(1LB)**Nvzi**£6.60**4.7★974 rev](https://www.amazon.co.uk/dp/B091F7831Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rose Quartz Healing Crystal Polished Worry Palm Stone Pink Natural Reiki Gemstone Energy Balancing Anxiety Stress Relief Meditation Spiritual Gifts for Women Men**SWIMLANCE**£8.23**14 rev4mo ago](https://www.amazon.co.uk/dp/B0GT3G8V2L) [**ZENTHRAA Rose Quartz Heart of Stone Healing Crystal Gifts for Women Love Engraved Pink Crystal in a Tin Crystal Heart Gift in a Tin Rose Quartz Crystals Healing Gifts for Women**ZENTHRAA**£4.06**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GF217V9T) [**1Pc 45mm Rose Quartz Crystals Heart Delicate Healing Crystals Natural Love Hearts Gemstones Stocking Fillers Women Anxiety Relief Crystal Mindfulness Gifts for Women Valentines Day Gifts for Her**Bansusu**£4.35**13 rev7mo ago](https://www.amazon.co.uk/dp/B0G6DPFNZ5) [**Rose Quartz Crystal Guardian Angel Symbolizes Love and Peace 1.5 Healing Crystal Gemstone Pocket Angel for Meditation and Emotional Balance Figurine Gifts for Women Christmas Ornaments Room Decor**Noenaeni**£3.75**24 rev1y ago](https://www.amazon.co.uk/dp/B0FDWDLX8H) [**2Pcs Oval Amethyst and Rose Quartz Worry Stone Oval Amethyst Crystals Healing Crystals Gifts for Women Heart Meditation Polished Reiki Balancing**Plorede**£5.18**16 rev1y ago](https://www.amazon.co.uk/dp/B0F9Y9ZH1Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mina Heal 1 LB Small Size Rose Quartz Rough Crystals Natural & Genuine for Wicca Reiki Crystal Healing Meditation Deco**Mina Heal**£11.96**4.4★**▲ 333%**](https://www.amazon.co.uk/dp/B07GZ83N3N) [**Rose Quartz Healing Crystal Polished Worry Palm Stone Pink Natural Reiki Gemstone Energy Balancing Anxiety Stress Relief Meditation Spiritual Gifts for Women Men**SWIMLANCE**£8.23**4.6★**▲ 331%**](https://www.amazon.co.uk/dp/B0GT3G8V2L) [**Sahoottie Rose Quartz Crystal Bracelet Rose Quartz Bracelets for Women Pink Bracelet for Women Pink Gemstone 8mm Bead Ladies Jewellery**Sahoottie**£6.91**4.2★**▲ 272%**](https://www.amazon.co.uk/dp/B0DF2TGK9X) [**1Pc 45mm Rose Quartz Crystals Heart Delicate Healing Crystals Natural Love Hearts Gemstones Stocking Fillers Women Anxiety Relief Crystal Mindfulness Gifts for Women Valentines Day Gifts for Her**Bansusu**£4.35**5.0★**▲ 157%**](https://www.amazon.co.uk/dp/B0G6DPFNZ5) [**SIMPLÍ BASIC 18k Gold Plated Teardrop Rose Quartz Pendant Necklace/Gold Jewellery for Women/Natural Healing Stone Charm/Presented in Gift Box**SIMPLÍ BASIC**£9.74**4.1★**▲ 136%**](https://www.amazon.co.uk/dp/B0BNNTNK2K)
**~~View all trending →~~**
## **What buyers say about rose quartz**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Cute product”*
**Gifting Purpose**18%
*“Really nice present and well loved”*
**Size-Overall**13%
*“great size”*
**Value For Money**12%
*“Good value”*
**Color**9%
*“The colour is very pretty”*
**Minerals**3%
*“Good quality crystals”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Soft Feel**2%
*“Feels lovely to hold & very calming”*
**Suitability Winter Weather**2%
*“Feels nice and cold on the skin”*
**Soothing Effect**2%
*“Such a lovely piece of rock feels so soothing simply holding it or looking at it”*
### **What buyers complain about **
**Size-Overall**32%
*“Alot bigger than expected”*
**Color**16%
*“Poor colour”*
**Quality-Overall**9%
*“Poor quality”*
**Durability**6%
*“not very durable”*
**Advertised Vs Actual Product**5%
*“only 5 arrived in a bag not "approx 15" as the product description says”*
**Hard Feel**5%
*“A bit rough”*
**Value For Money**4%
*“feels expensive”*
**Warmth**3%
*“It doesn't have the warmth you usually get holding rose quartz either”*
**Strength**3%
*“The trunk of the tree is quite bent”*
**Comfort-Overall**1%
*“making it uncomfortable to use”*
### **Top return reasons **
**Size-Overall**51%
**Advertised Vs Actual Product**11%
**Color**9%
**Quality-Overall**7%
**Chain/Key Quality**3%
**Gap/Hole**2%
**Stain Resistance**2%
**Value For Money**2%
**Material Quality**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is rose quartz profitable to sell on Amazon United Kingdom?**
- The niche generates £27K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the rose quartz niche?**
- 21 brands and 22 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in rose quartz?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 0.3%.
- **When does demand for rose quartz peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the rose quartz niche?**
- Listings span £3.75–£20.59; the average listing price is £7.84 (sweet spot $15–$100). The average incumbent carries 2,137 reviews — the moat a new listing must climb.
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