---
title: "Rose Oil — £98K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/rose-oil"
last_updated: "2026-07-31T15:17:32.314Z"
locale: en
meta:
description: "Niche score 44/100 · £98K/yr market · 126K searches/yr · £8.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £98K/yr market · 126K searches/yr · £8.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rose Oil — £98K/yr Amazon UK Niche (2026) - Flapen"
---
# **rose oil**
**Skip it**
Prices mostly outside the sweet spot ($2.91–$15.30) — this niche doesn't clear our bar today.
Market size 25Growth 10Conversion 85Competition 44Returns 99Price range 2Avg price 23Brand share 64Review moat 25Quality gap 48
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£98K**
£98K/yr · 126K searches
**Review moat**
**Bad****4,477.88**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.21**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-31.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.91–£15.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rose oil is a £98K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose oil market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£82K–£103K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **92%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 96%
**Open market**
**28%**
- HIQILI20% - nikura17% - AVD ORGANICS14% - EVOKE OCCU11% - MUNUSNA5% - Aeshory5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.0% search growth over the last 90 days.
5K4KHoliday '24Spike '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/rose-oil/trend)
## **Top rose oil search terms**
- **rose oil**37K/yr-20.7%6.2% conv. - **rose essential oil**40K/yr-28.3%10.3% conv. - **rose oil essential oil**12K/yr-38.1%11.3% conv. - **rose essential oil organic**8K/yr-19.7%9.0% conv. - **pure rose oil**7K/yr+5.1%3.7% conv. - **rose oil for skin**4K/yr-14.3%4.8% conv. - **rose absolute essential oil**4K/yr+2.9%7.1% conv. - **essential oil rose**3K/yr-4.9%9.0% conv. - **rose essential oil for skin**3K/yr-15.9%6.2% conv. - **rose essential oils pure**3K/yr-86.5%12.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/rose-oil/search-terms)
## **Top rose oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£10K15%£15K20%£20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HIQILI Rose Essential Oil for Diffuser Skin Hair Perfume Candle Making 30ml (1 fl oz)**HIQILI**£5.47**4.5★1,029 rev](https://www.amazon.co.uk/dp/B08YKJ5JFR) [2**AVD Organics Rose Essential Oil 30ml 100% Pure for Massage Home Fragrance**AVD ORGANICS**£7.82**4.4★3,947 rev](https://www.amazon.co.uk/dp/B0D4LX5785) [3**Nikura Rose Fragrance Oil - 10ml | for Gifts Diffusers Candle Making Soap Making | Great for use in Bath Bombs Perfume Oil Perfume Scents | Vegan & UK Made**nikura**£4.12**4.4★426 rev](https://www.amazon.co.uk/dp/B099FH3X9R) [4**EVOKE OCCU Rose Essential Oil for Skin Body Care & Perfume for Women**EVOKE OCCU**£8.03**4.6★1,441 rev](https://www.amazon.co.uk/dp/B09M86B3DF) [5**MUNUSNA Rose Essential Oil 100ML 100% Pure Rose Oil for Hair Skin Care Premium Grade Aromatherapy Oil for Diffuser Candle and Soap Making**MUNUSNA**£10.21**4.4★2,633 rev](https://www.amazon.co.uk/dp/B0F4KJZSFD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rose Essential Oil 30ml 100% Pure Natural Rose Oil Premium Quality Essential Oils with Glass Dropper for Aromatherapy Better Sleep Skin Care Perfume & Candle Making**TailaiMei**£5.90**3 rev7mo ago](https://www.amazon.co.uk/dp/B0GCN6LNH7) [**Rose Oil 100ml Pure Rose Essential Oils for Diffusers Massage Soap Making**YUEONEWIN**£7.35**55 rev11mo ago](https://www.amazon.co.uk/dp/B0FKH16DH3) [**MUNUSNA Rose Essential Oil 100ML 100% Pure Rose Oil for Hair Skin Care Premium Grade Aromatherapy Oil for Diffuser Candle and Soap Making**MUNUSNA**£10.21**2,633 rev1y ago](https://www.amazon.co.uk/dp/B0F4KJZSFD) [**Migcaput Rose Oil Essential Oil 100ml Pure Natural Rose Oil for Diffuser Humidifier Aromatherapy Massage Skin Care Soap Making Scented Candle**Migcaput**£7.54**249 rev1y ago](https://www.amazon.co.uk/dp/B0CC1G8824) [**Rose and Vitamin E Oil for Face With Rose Petal Flower - Natural Anti-aging Scars and Stretch Mark Treatment Gua Sha Face and Body Massage for Dry Skin Scalp and Nail - 60ml**RoongDuuDll**£6.22**248 rev1y ago](https://www.amazon.co.uk/dp/B0DL5M2LV7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rose Essential Oil 30ml 100% Pure Natural Rose Oil Premium Quality Essential Oils with Glass Dropper for Aromatherapy Better Sleep Skin Care Perfume & Candle Making**TailaiMei**£5.90**5.0★**▲ 336%**](https://www.amazon.co.uk/dp/B0GCN6LNH7) [**Absolute Aromas Rose Absolute 5% Dilution 10ml - Pure Rose Oil Diluted to 5% in Coconut Oil - 100% Natural Vegan and Cruelty-Free - A Natural Aphrodisiac and Perfume**Absolute Aromas**£5.85**4.2★**▲ 132%**](https://www.amazon.co.uk/dp/B0013G2WGA) [**The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil Addresses Signs of Aging by Improving the Appearance of Uneven Skin Tone Supporting Skin Elasticity 30ml**The Ordinary**£7.48**4.6★**▲ 92%**](https://www.amazon.co.uk/dp/B071WJB3ZT) [**Rose Vitamin E Face & Body Oil - 100% Natural Moisturize Reduce Wrinkles Diminish Scars and Stretch Marks Enhances Skin Elasticity Rose Vitamin E Oil Organic for Face Body Massage Oil**Generic**£5.86**4.6★**▲ 91%**](https://www.amazon.co.uk/dp/B0DH1CYQBY) [**Rose and Vitamin E Oil for Face With Rose Petal Flower - Natural Anti-aging Scars and Stretch Mark Treatment Gua Sha Face and Body Massage for Dry Skin Scalp and Nail - 60ml**RoongDuuDll**£6.22**4.5★**▲ 41%**](https://www.amazon.co.uk/dp/B0DL5M2LV7)
**~~View all trending →~~**
## **What buyers say about rose oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**47%
*“Beautiful fragrance”*
**Quality-Overall**18%
*“Good Quality Rose Oil”*
**Value For Money**8%
*“Good value”*
**Suitability Oily Skin**3%
*“I love this face oil so much”*
**Advertised Vs Actual Product**3%
*“As described”*
**Moist/Dry**2%
*“My favourite product for hydration”*
**Soft Feel**2%
*“Leaves skin feeling soft overnight”*
**Suitability Dry Skin**2%
*“Having very dry skin I think this is better”*
**Suitability Combination Skin**2%
*“its really good for sensitive face”*
**Strength**1%
*“It's quite strong”*
### **What buyers complain about **
**Smell**50%
*“overpowering scent”*
**Value For Money**8%
*“also more expensive”*
**Symptom Reduction**3%
*“saw no improvement”*
**Leak-Proof**3%
*“Received leaked half bottle”*
**Suitability Dry Skin**3%
*“Skin doesnt agree unfortunately”*
**Strength**3%
*“Not strong enough”*
**Dilute/Watery**3%
*“Very diluted, hardly any scent at all”*
**Quality-Overall**3%
*“cheap quality ingredients”*
**Skin Health**2%
*“very poor quality with dramatic side effects on skin”*
**Allergies**2%
*“However for me it gets 1 star because something in this created a massive allergic reaction with bubbles covering my skin when touched”*
### **Top return reasons **
**Smell**37%
**Leak-Proof**20%
**Size-Overall**13%
**Advertised Vs Actual Product**10%
**Value For Money**4%
**Strength**3%
**Quality-Overall**3%
**Rusts/Corrodes**2%
**Weight Heavy**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is rose oil profitable to sell on Amazon United Kingdom?**
- The niche generates £98K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the rose oil niche?**
- 20 brands and 28 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in rose oil?**
- Top complaints mined from reviews: Smell, Value For Money, Symptom Reduction. The return rate is 0.2%.
- **When does demand for rose oil peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the rose oil niche?**
- Listings span £2.91–£15.30; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 4,478 reviews — the moat a new listing must climb.
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