---
title: "Red Yeast Rice — £97K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/red-yeast-rice"
last_updated: "2026-07-31T14:20:42.991Z"
locale: en
meta:
description: "Niche score 46/100 · £97K/yr market · 64K searches/yr · £14.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £97K/yr market · 64K searches/yr · £14.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Yeast Rice — £97K/yr Amazon UK Niche (2026) - Flapen"
---
# **red yeast rice**
**Skip it**
Soft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 9Conversion 90Competition 19Returns 99Price range 56Avg price 67Brand share 40Review moat 72Quality gap 50
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****609.31**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.05**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.92–£24.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£97K**
£97K/yr · 64K searches
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-32.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, red yeast rice is a £97K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 46/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red yeast rice market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£84K–£112K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**15%**
- Laboratoires Nutrimea32% - Health4All23% - Zenement12% - Insynergy Labs8% - BANDINI5% - NEO-NUTRITION4% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.6% search growth over the last 90 days.
2K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/red-yeast-rice/trend)
## **Top red yeast rice search terms**
- **red yeast rice**28K/yr-28.1%7.9% conv. - **red yeast rice - cholesterol lowering supplement**15K/yr-34.8%10.1% conv. - **red rice yeast tablets for cholesterol**9K/yr-34.1%11.8% conv. - **red rice yeast**4K/yr-19.6%7.9% conv. - **red yeast rice capsules**4K/yr-46.0%11.3% conv. - **resona red yeast rice cleanse**4K/yr-92.8%0.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/red-yeast-rice/search-terms)
## **Top red yeast rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£19K30%£29K40%£39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Red Yeast Rice - Plant Sterols - Enriched with Coenzyme Q10-90 Vegan Capsules - 3 Month Supply - Gluten Free - Plant-Based Supplement - Daily Nutrition - French Expertise - Nutrimea**Laboratoires Nutrimea**£17.14**4.4★653 rev](https://www.amazon.co.uk/dp/B07SKHKH8X) [2**Red Yeast Rice with CoQ10 2.99 monacolin k 150 Tablets 5 Months Supply**Health4All**£8.07**4.4★198 rev](https://www.amazon.co.uk/dp/B0F5X6FGS4) [3**Red Yeast Rice 540 Vegan Tablets | Provides 2.9mg Monacolin K Enriched with Coenzyme Q10 and Vitamin B3 | Citrinin Free | Zenement**Zenement**£17.18**4.4★5,214 rev](https://www.amazon.co.uk/dp/B07CWFR21Q) [4**Red Yeast Rice with CoQ10 & Alpha Liopic Acid (3 Cholesterol Lowering Ingredients) Supplement Coenzyme Q10 Red Yeast Cholesterol Lowering Supplements 120 Vegan Capsules**Insynergy Labs**£24.16**4.7★55 rev](https://www.amazon.co.uk/dp/B0DBR1GYZK) [5**Bandini Red Yeast Rice from Monascus purpureus | 180 Easy-to-Swallow Tablets (6 Months) 99.7mg red Rice - 2.9mg Monacolin K | No fillers 100% Vegan Non-GMO Laboratory Tested**BANDINI**£12.65**4.5★630 rev](https://www.amazon.co.uk/dp/B0B5R1413R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Red Yeast Rice with CoQ10 (Cholesterol Lowering Ingredients) Supplement Coenzyme Q10 Red Yeast Cholesterol Lowering Supplements 60 Vegan Capsules Highest Concentration of Monacolin K**NEO-NUTRITION**£7.92**12 rev10mo ago](https://www.amazon.co.uk/dp/B0FPR3WL6K) [**Red Yeast Rice | Traditional Fermented Extract | One-a-Day Capsule | Vegan & Vegetarian Friendly | 120 Capsules = 4 Months Supply | GMP-Certified & UK-Made**Simply Supplements**£13.94**13 rev1y ago](https://www.amazon.co.uk/dp/B0FJYK5F53) [**Red Yeast Rice 1200mg | 120 Red Yeast-Rice Capsules | 4 Months Supply 1-A-Day | High Strength Monacolin K with CoQ10 | Liposomal Max Absorption Formula | No Artificial Fillers Vegan UK Company**MetaSuperfoods**£9.47**5 rev1y ago](https://www.amazon.co.uk/dp/B0F8NPSTDJ) [**Red Yeast Rice with CoQ10 2.99 monacolin k 150 Tablets 5 Months Supply**Health4All**£8.07**198 rev1y ago](https://www.amazon.co.uk/dp/B0F5X6FGS4) [**Solaray Red Yeast Rice Extract 600mg 90 Vegan Capsules**SOLARAY**£14.33**57 rev1y ago](https://www.amazon.co.uk/dp/B0DLPDYSHC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Red Yeast Rice 1200mg | 120 Red Yeast-Rice Capsules | 4 Months Supply 1-A-Day | High Strength Monacolin K with CoQ10 | Liposomal Max Absorption Formula | No Artificial Fillers Vegan UK Company**MetaSuperfoods**£9.47**5.0★**▲ 333%**](https://www.amazon.co.uk/dp/B0F8NPSTDJ) [**Bandini Red Yeast Rice from Monascus purpureus | 180 Easy-to-Swallow Tablets (6 Months) 99.7mg red Rice - 2.9mg Monacolin K | No fillers 100% Vegan Non-GMO Laboratory Tested**BANDINI**£12.65**4.5★**▲ 81%**](https://www.amazon.co.uk/dp/B0B5R1413R) [**Red Yeast Rice with CoQ10 (Cholesterol Lowering Ingredients) Supplement Coenzyme Q10 Red Yeast Cholesterol Lowering Supplements 60 Vegan Capsules Highest Concentration of Monacolin K**NEO-NUTRITION**£7.92**4.4★**▲ 58%**](https://www.amazon.co.uk/dp/B0FPR3WL6K) [**NaturesPlus Source of Life Garden Red Yeast Rice Capsules - Organic Red Yeast Rice Supplement with Monacolins - One A Day Vegan Gluten Free - 60 Capsules**Nature's Plus**£20.16**4.6★**▲ 18%**](https://www.amazon.co.uk/dp/B06XF7K2XS) [**Red Yeast Rice with CoQ10 2.99 monacolin k 150 Tablets 5 Months Supply**Health4All**£8.07**4.4★**▲ 13%**](https://www.amazon.co.uk/dp/B0F5X6FGS4)
**~~View all trending →~~**
## **What buyers say about red yeast rice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Heart Health**24%
*“very effective in reducing chlesterol”*
**Quality-Overall**19%
*“Good quality”*
**Value For Money**15%
*“Great value for money”*
**Vitamin**8%
*“better than statins”*
**Efficiency**7%
*“It works - Test results are proving it”*
**Dosage**4%
*“I will continue taking RYR”*
**Ease Of Use**4%
*“Easy enough to take”*
**Ease Of Chewing/Swallowing**4%
*“Value for money easy to swallow”*
**Side Effects**4%
*“Zero side effects, which is the bar these days”*
**Nutritional Content**2%
*“For me its an essential daily dietary supplement”*
### **What buyers complain about **
**Heart Health**29%
*“Three years ago my cholesterol levels were creeping up”*
**Age Suitability**17%
*“This should not be taken if over the age of 70”*
**Blood Pressure**17%
*“No good if you're on blood pressure medication”*
**Side Effects**3%
*“The first bottle I had gave me no side effects however the second bottle Ive been taking for a couple of months”*
**Dosage**3%
*“not sure whether these are stronger than the first bottle I had”*
**Allergies**3%
*“Made me very dizzy”*
**Strength**3%
*“not sure whether these are stronger than the first bottle I had”*
## **Common questions**
- **Is red yeast rice profitable to sell on Amazon United Kingdom?**
- The niche generates £97K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the red yeast rice niche?**
- 12 brands and 15 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in red yeast rice?**
- Top complaints mined from reviews: Heart Health, Age Suitability, Blood Pressure. The return rate is 0.2%.
- **When does demand for red yeast rice peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the red yeast rice niche?**
- Listings span £7.92–£24.16; the average listing price is £14.05 (sweet spot $15–$100). The average incumbent carries 609 reviews — the moat a new listing must climb.
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