---
title: "Reach Toothbrush Firm — £105K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/reach-toothbrush-firm"
last_updated: "2026-08-01T12:59:26.587Z"
locale: en
meta:
description: "Niche score 38/100 · £105K/yr market · 65K searches/yr · £7.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £105K/yr market · 65K searches/yr · £7.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Reach Toothbrush Firm — £105K/yr Amazon UK Niche (2026) - Flapen"
---
# **reach toothbrush firm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 31Conversion 100Competition 22Returns 100Price range 19Avg price 22Brand share 0Review moat 55Quality gap 16
**Conversion**
**Incredible****20.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,285.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£105K**
£105K/yr · 65K searches
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£7.97**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.49–£17.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, reach toothbrush firm is a £105K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reach toothbrush firm market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£120K–£159K**
- units × avg price
- **Conversion rate**
- **20.2%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **50%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Reach53% - UVUBXT28% - Hadco12% - Generic8%
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — +4.7% search growth over the last 90 days.
2K1KPrime Day '25Prime Day '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/reach-toothbrush-firm/trend)
## **Top reach toothbrush firm search terms**
- **reach toothbrush firm**41K/yr+3.1%21.6% conv. - **reach toothbrush**21K/yr+8.1%16.0% conv. - **reach firm toothbrush**3K/yr+4.4%20.2% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/reach-toothbrush-firm/search-terms)
## **Top reach toothbrush firm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£21K30%£31K40%£42K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Interdental Toothbrush Firm Full Head Pack of 8 (4 x Twin Packs)**UVUBXT**£6.03**4.7★1,429 rev](https://www.amazon.co.uk/dp/B00H4IC004) [2**REACH Essential Care Interdental Firm Toothbrush Duo Pack x 2 Full Head Hard Bristle Manual Toothbrushes Variety Colors Multipack Daily Oral Enamel Dental Care**Reach**£5.84**4.7★2,822 rev](https://www.amazon.co.uk/dp/B09WRQBJ8M) [3**REACH Essential Care Interdental Medium Toothbrush Duo Pack x 3 Full Head Hard Bristle Manual Toothbrushes Variety Colors Multipack Daily Oral Enamel Dental Care**Reach**£5.06**4.7★961 rev](https://www.amazon.co.uk/dp/B01CZ5EVHU) [4**Reach Duo Medium Toothbrush: Dual-Action Cleaning for a Brighter Smile**Reach**£2.49**4.6★67 rev](https://www.amazon.co.uk/dp/B0CYHD9M91) [5**Reach Essential Care Interdental Toothbrush Firm Full Head Toothbrushes Variety Colors Multipack Daily Oral Enamel Dental Care 5X Twin Pack (10 Brushes)**Generic**£8.49**5.0★7 rev](https://www.amazon.co.uk/dp/B0GWW37FNS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Reach Essential Care Interdental Toothbrush Firm Full Head Toothbrushes Variety Colors Multipack Daily Oral Enamel Dental Care 5X Twin Pack (10 Brushes)**Generic**£8.49**7 rev3mo ago](https://www.amazon.co.uk/dp/B0GWW37FNS) [**4 Pack Bundle -HadcoReach Interdental Toothbrush Firm Full Head (4 x Twin Packs). (Firm) A Hadco Bundle.**Hadco**£7.56**42 rev1y ago](https://www.amazon.co.uk/dp/B0FHB95YV9) [**4 Pack Bundle - HadcoReach Interdental Toothbrush Medium Full Head (4 x Twin Packs). (Medium) A Hadco Bundle.**Hadco**£7.63**211 rev1y ago](https://www.amazon.co.uk/dp/B0DDKXCZSM) [**Reach Duo Medium Toothbrush: Dual-Action Cleaning for a Brighter Smile**Reach**£2.49**67 rev2y ago](https://www.amazon.co.uk/dp/B0CYHD9M91) [**REACH Essential Care Interdental Firm Toothbrush Duo Pack x 2 Full Head Hard Bristle Manual Toothbrushes Variety Colors Multipack Daily Oral Enamel Dental Care**Reach**£5.84**2,822 rev4y ago](https://www.amazon.co.uk/dp/B09WRQBJ8M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Reach Essential Care Interdental Toothbrush Firm Full Head Toothbrushes Variety Colors Multipack Daily Oral Enamel Dental Care 5X Twin Pack (10 Brushes)**Generic**£8.49**5.0★**▲ 247%**](https://www.amazon.co.uk/dp/B0GWW37FNS) [**REACH Essential Care Interdental Medium Toothbrush Duo Pack x 3 Full Head Hard Bristle Manual Toothbrushes Variety Colors Multipack Daily Oral Enamel Dental Care**Reach**£5.06**4.7★**▲ 88%**](https://www.amazon.co.uk/dp/B01CZ5EVHU) [**REACH Essential Care Interdental Medium Toothbrush Duo Pack x 4 Full Head Hard Bristle Manual Toothbrushes Variety Colors Multipack Daily Oral Enamel Dental Care**Reach**£6.68**4.6★**▲ 87%**](https://www.amazon.co.uk/dp/B00JLAINAO) [**REACH Essential Care Interdental Firm Toothbrush Single Pack x 4 Full Head Hard Bristle Manual Toothbrushes Variety Colors Multipack Daily Oral Enamel Dental Care**Reach**£6.57**4.7★**▲ 56%**](https://www.amazon.co.uk/dp/B09WL11SQC) [**REACH Essential Care Interdental Firm Toothbrush Duo Pack x 12 Full Head Hard Bristle Manual Toothbrushes Variety Colors Multipack Daily Oral Enamel Dental Care**Reach**£17.90**4.7★**▲ 39%**](https://www.amazon.co.uk/dp/B09WRTF18F)
**~~View all trending →~~**
## **What buyers say about reach toothbrush firm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**36%
*“Clean mouth”*
**Value For Money**18%
*“Worth it - Definitely”*
**Quality-Overall**15%
*“Excellent Quality”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Strength**3%
*“Nice and firm”*
**Ease Of Cleaning**3%
*“Cleans effectively”*
**Brush Quality**2%
*“Excellent brush always used this type”*
**Tooth Brightening**2%
*“Scrubbing teeth”*
**Cleansing**2%
*“look so clean my number one toothbrushes will continue to used these”*
**Soft Feel**2%
*“Nice and firm”*
### **What buyers complain about **
**Color**25%
*“Got two pairs of the same colour - not convenient for a family”*
**Advertised Vs Actual Product**17%
*“Misleading”*
**Oral Hygiene**14%
*“it really wasn't cleaning my teeth”*
**Durability**8%
*“they do not last as long”*
**Ease Of Cleaning**6%
*“it really wasn't cleaning my teeth”*
### **Top return reasons **
**Soft Feel**27%
**Maintenance And Repair**18%
**Tooth Sensitivity**18%
**Hard Feel**14%
**Oral Hygiene**9%
**Moist/Dry**9%
**Advertised Vs Actual Product**5%
## **Common questions**
- **Is reach toothbrush firm profitable to sell on Amazon United Kingdom?**
- The niche generates £105K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (38/100).
- **How competitive is the reach toothbrush firm niche?**
- 4 brands and 37 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in reach toothbrush firm?**
- Top complaints mined from reviews: Color, Advertised Vs Actual Product, Oral Hygiene. The return rate is 0.1%.
- **When does demand for reach toothbrush firm peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the reach toothbrush firm niche?**
- Listings span £2.49–£17.90; the average listing price is £7.97 (sweet spot $15–$100). The average incumbent carries 1,286 reviews — the moat a new listing must climb.
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