---
title: "Products — razors for men - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/razors-for-men/products"
last_updated: "2026-07-31T08:13:53.920Z"
locale: en
meta:
  description: "Niche score 63/100 · £2.0M/yr market · 2.0M searches/yr · £12.90 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £2.0M/yr market · 2.0M searches/yr · £12.90 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — razors for men - Flapen"
---

# **razors for men**

**Launch it**

A $2.0M/yr market growing +9.8% this quarter with returns at 0.2% — clears our launch bar.

Market size 95Growth 37Conversion 79Competition 79Returns 99Price range 56Avg price 58Brand share 12Review moat 25Quality gap 50

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£2.0M**

£2.0M/yr · 2.0M searches

**Conversion**

**Great****7.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Avg price**

**Good****£12.90**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£1.77–£31.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+9.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,549**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand