---
title: "Razors for Men — £2.0M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/razors-for-men"
last_updated: "2026-07-31T06:35:43.113Z"
locale: en
meta:
description: "Niche score 63/100 · £2.0M/yr market · 2.0M searches/yr · £12.90 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 63/100 · £2.0M/yr market · 2.0M searches/yr · £12.90 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Razors for Men — £2.0M/yr Amazon UK Niche (2026) - Flapen"
---
# **razors for men**
**Launch it**
A $2.0M/yr market growing +9.8% this quarter with returns at 0.2% — clears our launch bar.
Market size 95Growth 37Conversion 79Competition 79Returns 99Price range 56Avg price 58Brand share 12Review moat 25Quality gap 50
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£2.0M**
£2.0M/yr · 2.0M searches
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Avg price**
**Good****£12.90**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£1.77–£31.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+9.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,549**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, razors for men is a £2.0M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Dec. Verdict: Launch it — 63/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **razors for men market data**
- **Units sold / yr**
- **125K–150K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£1.6M–£1.9M**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**9 **▲rising
**Sellers**
**210**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 76%
**Open market**
**2%**
- Gillette46% - Wilkinson Sword29% - BIC7% - Harry's6% - by Amazon6% - GilletteLabs3% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.
100K60KSpike '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/razors-for-men/trend)
## **Top razors for men search terms**
- **razors for men**687K/yr+7.2%7.3% conv. - **gillette razors for men**297K/yr+14.3%5.4% conv. - **gillette**205K/yr+13.9%2.7% conv. - **mens razors for shaving**192K/yr+12.4%7.0% conv. - **mens razor**154K/yr+7.5%6.7% conv. - **mens razors**109K/yr+3.4%6.4% conv. - **gillette razor**71K/yr+18.5%4.4% conv. - **gillette razors**44K/yr+29.4%4.0% conv. - **razor men**26K/yr-3.6%5.6% conv. - **gilette**27K/yr+16.5%4.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/razors-for-men/search-terms)
## **Top razors for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£60K6%£121K9%£181K12%£242K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette Fusion5 Razor for Men with Precision Trimmer 1 Handle Plus 10 Blade Refills 5-Blade System for Close Long-Lasting Shave Lubrastrip for Smooth Glide**Gillette**£19.48**4.6★13,847 rev](https://www.amazon.co.uk/dp/B0BQ6RVP7X) [2**Wilkinson Sword Xtreme 3 Sensitive Mens Disposable Razors Great Addition to Wash Bags for Mens Grooming Great Shavers for Routine Shaving 8 Pack**Wilkinson Sword**£4.04**4.6★9,138 rev](https://www.amazon.co.uk/dp/B00455YP48) [3**Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave**Gillette**£22.10**4.7★514 rev](https://www.amazon.co.uk/dp/B0FGDL4QDL) [4**BIC Flex 3 Disposable Razors for Men - Triple Blade Light Handle Razor Blades - Pack of 4**BIC**£1.98**4.5★5,797 rev](https://www.amazon.co.uk/dp/B00V4QP0E0) [5**by Amazon Mens 5-Blade Razor Shaving Handle + 5 Refills Dual Lubrification for Sensitive Skin**by Amazon**£6.51**4.2★2,072 rev](https://www.amazon.co.uk/dp/B08M4H9XKD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wilkinson Sword Hydro 5 Razors for Men Skin Hydration Carbon Coated Blades Mens Shaver Razor Handle plus 1 Blade Refill**Wilkinson Sword**£4.92**392 rev6mo ago](https://www.amazon.co.uk/dp/B0GF9LSZN6) [**Wilkinson Sword Quattro Razors for Men Value Pack Diamond Coated 4 Blades Mens Shaver Razor Handle Plus 9 Blade Refills**Wilkinson Sword**£9.72**71 rev6mo ago](https://www.amazon.co.uk/dp/B0GF9QC6P1) [**Wilkinson Sword Hydro 5 Razors for Men Value Pack Skin Hydration Carbon Coated Blades Mens Shaver Razor Handle Plus 13 Blade Refills**Wilkinson Sword**£14.85**392 rev6mo ago](https://www.amazon.co.uk/dp/B0GF9MXR7D) [**GilletteLabs with Exfoliating Bar Razor for Men Champion Gold Edition 1 Handle - 3 Blades Includes Premium Magnetic Stand**Gillette**£18.45**170 rev8mo ago](https://www.amazon.co.uk/dp/B0DTTMYF56) [**Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave**Gillette**£22.10**514 rev1y ago](https://www.amazon.co.uk/dp/B0FGDL4QDL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wilkinson Sword Hydro 5 Razors for Men Skin Hydration Carbon Coated Blades Mens Shaver Razor Handle plus 1 Blade Refill**Wilkinson Sword**£4.92**4.5★**▲ 371%**](https://www.amazon.co.uk/dp/B0GF9LSZN6) [**Wilkinson Sword Quattro Razors for Men Value Pack Diamond Coated 4 Blades Mens Shaver Razor Handle Plus 9 Blade Refills**Wilkinson Sword**£9.72**4.2★**▲ 368%**](https://www.amazon.co.uk/dp/B0GF9QC6P1) [**Wilkinson Sword Hydro 5 Razors for Men Value Pack Skin Hydration Carbon Coated Blades Mens Shaver Razor Handle Plus 13 Blade Refills**Wilkinson Sword**£14.85**4.5★**▲ 357%**](https://www.amazon.co.uk/dp/B0GF9MXR7D) [**GilletteLabs with Exfoliating Bar Razor for Men Champion Gold Edition 1 Handle - 3 Blades Includes Premium Magnetic Stand**Gillette**£18.45**4.7★**▲ 271%**](https://www.amazon.co.uk/dp/B0DTTMYF56) [**Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave**Gillette**£22.10**4.7★**▲ 92%**](https://www.amazon.co.uk/dp/B0FGDL4QDL)
**~~View all trending →~~**
## **What buyers say about razors for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cutting/Trimming**33%
*“Clean shave”*
**Value For Money**21%
*“Money well spent”*
**Quality-Overall**15%
*“Good Quality Blades”*
**Sharpness**5%
*“Sharp and smooth cut”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**3%
*“easy to handle”*
**Soft Feel**3%
*“Smooth Shave”*
**Durability**2%
*“The build feels durable too”*
**Comfort-Overall**1%
*“Comfortable”*
**Efficiency**1%
*“Effective”*
### **What buyers complain about **
**Quality-Overall**18%
*“Shocked at reduced quality”*
**Cutting/Trimming**16%
*“face cuts”*
**Value For Money**10%
*“Over priced”*
**Sharpness**8%
*“don't stay as sharp”*
**Durability**5%
*“Broke two of those after minor falls in the shower”*
**Allergies**3%
*“Super sensitive on the skin”*
**Advertised Vs Actual Product**3%
*“Misleading image”*
**Functionality-Overall**2%
*“it barely works”*
**Size-Overall**2%
*“they fall a bit short”*
**Charging**1%
*“Faulty not charging”*
### **Top return reasons **
**Functionality-Overall**16%
**Charging**15%
**Advertised Vs Actual Product**10%
**Quality-Overall**9%
**Product Condition**8%
**Defective Material/Parts**6%
**Size-Overall**5%
**Value For Money**4%
**Cutting/Trimming**3%
**Durability**3%
## **Common questions**
- **Is razors for men profitable to sell on Amazon United Kingdom?**
- The niche generates £2.0M/yr across 47 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Launch it (63/100).
- **How competitive is the razors for men niche?**
- 9 brands and 210 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in razors for men?**
- Top complaints mined from reviews: Quality-Overall, Cutting/Trimming, Value For Money. The return rate is 0.2%.
- **When does demand for razors for men peak?**
- Demand peaks in Oct–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the razors for men niche?**
- Listings span £1.77–£31.55; the average listing price is £12.90 (sweet spot $15–$100). The average incumbent carries 4,549 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)