---
title: "Search terms — razor blades - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/razor-blades/search-terms"
last_updated: "2026-07-31T16:27:23.009Z"
locale: en
meta:
  description: "Niche score 60/100 · £4.6M/yr market · 2.8M searches/yr · £15.02 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £4.6M/yr market · 2.8M searches/yr · £15.02 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — razor blades - Flapen"
---

# **razor blades**

**Launch it**

A $4.6M/yr market growing +6.2% this quarter with returns at 0.2% — clears our launch bar.

Market size 97Growth 33Conversion 91Competition 60Returns 99Price range 64Avg price 75Brand share 6Review moat 24Quality gap 33

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£4.6M**

£4.6M/yr · 2.8M searches

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£15.02**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£3.60–£35.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+6.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,658.36**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand