---
title: "Razor Blades — £4.6M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/razor-blades"
last_updated: "2026-07-31T06:34:45.919Z"
locale: en
meta:
description: "Niche score 60/100 · £4.6M/yr market · 2.8M searches/yr · £15.02 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £4.6M/yr market · 2.8M searches/yr · £15.02 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Razor Blades — £4.6M/yr Amazon UK Niche (2026) - Flapen"
---
# **razor blades**
**Launch it**
A $4.6M/yr market growing +6.2% this quarter with returns at 0.2% — clears our launch bar.
Market size 97Growth 33Conversion 91Competition 60Returns 99Price range 64Avg price 75Brand share 6Review moat 24Quality gap 33
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£4.6M**
£4.6M/yr · 2.8M searches
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£15.02**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.60–£35.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,658.36**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, razor blades is a £4.6M/yr Amazon United Kingdom market (2.8M searches/yr). The top 5 brands hold 98% of demand. Verdict: Launch it — 60/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **razor blades market data**
- **Units sold / yr**
- **250K–300K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£3.8M–£4.5M**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**18**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 94%
**Open market**
**1%**
- Gillette80% - Derby9% - Evapure4% - Wilkinson Sword2% - Amazon Basics2% - Beauthink1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.
70K50KHoliday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/razor-blades/trend)
## **Top razor blades search terms**
- **gillette fusion 5 blades**910K/yr+32.9%10.7% conv. - **razor blades**444K/yr-0.0%3.9% conv. - **gillette mach 3 blades**195K/yr+4.0%13.2% conv. - **mach 3 razor blades**157K/yr+7.6%15.2% conv. - **razor blades men**159K/yr+4.0%4.1% conv. - **gillette fusion 5**163K/yr-61.9%8.7% conv. - **blades**95K/yr-18.3%1.8% conv. - **gillette blades**84K/yr+12.3%4.7% conv. - **gillette razor blades**75K/yr+14.8%4.8% conv. - **gillette fusion blades**68K/yr-2.1%8.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/razor-blades/search-terms)
## **Top razor blades products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£183K8%£366K12%£549K16%£732K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gillette Fusion5 Razor Blade Refills for Men 11 Count - 5 Anti-Friction Blades System Precision Trimmer Up to 20 Shaves per Refill Enhanced Lubrastrip Facial Contour Comfort**Gillette**£18.08**4.7★13,858 rev](https://www.amazon.co.uk/dp/B0BQ6TQX3Z) [2**Gillette Fusion5 Mens Razor - 12 Blades Engineered with Antifriction Blades for Up to 20 Shaves Per Blade Refill**Gillette**£19.40**4.6★1,255 rev](https://www.amazon.co.uk/dp/B0DWXVSX62) [3**Derby Extra Double Edge Safety Razor Blades 100 Count**Derby**£4.86**4.5★7,297 rev](https://www.amazon.co.uk/dp/B01N3B65UN) [4**Gillette Fusion5 Razor Blades Men Pack of 8 Razor Blade Refills with Precision Trimmer 5 Anti-Friction Blades**Gillette**£14.15**4.6★6,615 rev](https://www.amazon.co.uk/dp/B0BQ6RJZ5Z) [5**Gillette Fusion5 Razor Blades Men Pack of 16 Razor Blade Refills with Precision Trimmer 5 Anti-Friction Blades (Packaging May Vary)**Gillette**£25.25**4.6★5,298 rev](https://www.amazon.co.uk/dp/B0BS1H1Z2R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beauthink Razor Blade Refills Compatible with Gillette Mach 3 Mens Shaver Replacement Blades with Double Lubrication Strip for Smooth Shave 8Pcs**Beauthink**£7.92**31 rev6mo ago](https://www.amazon.co.uk/dp/B0GGJ4LPW1) [**Gillette Mach3 3-Bladed Razor 20 Razor Blade Refills with Blade Cover**Gillette**£22.91**10,859 rev6mo ago](https://www.amazon.co.uk/dp/B0GGT7BT8N) [**Razor Blades Compatible with Gillette Fusion 5 5-Layer Shaving Blades Refill Set Dual-Layer Lubrication Strips Designed to Deliver an Ultra-Close & Smooth Shaving Colour May Vary (16)**Evapure**£9.93**286 rev10mo ago](https://www.amazon.co.uk/dp/B0FS7VHMZR) [**King C Gillette Mens Double Edge Safety Razor Blades Quality Stainless Steel Coated with Platinum for Durability and Anti-friction Coating for Comfort Includes 100 Blades**King C. Gillette**£10.49**171 rev10mo ago](https://www.amazon.co.uk/dp/B0FMQBC6DG) [**Gillette Fusion5 Razor and Refills for Men - 1 Handle Plus 12 Razor Blades with Lubrastrip for a Close Shave**Gillette**£22.10**514 rev1y ago](https://www.amazon.co.uk/dp/B0FGDL4QDL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beauthink Razor Blade Refills Compatible with Gillette Mach 3 Mens Shaver Replacement Blades with Double Lubrication Strip for Smooth Shave 8Pcs**Beauthink**£7.92**4.0★**▲ 196%**](https://www.amazon.co.uk/dp/B0GGJ4LPW1) [**Gillette Fusion5 Mens Razor - 12 Blades Engineered with Antifriction Blades for Up to 20 Shaves Per Blade Refill**Gillette**£19.40**4.6★**▲ 162%**](https://www.amazon.co.uk/dp/B0DWXVSX62) [**Gillette Mach3 3-Bladed Razor 20 Razor Blade Refills with Blade Cover**Gillette**£22.91**4.6★**▲ 139%**](https://www.amazon.co.uk/dp/B0GGT7BT8N) [**Gillette Fusion5 Mens Razor Refill Cartridges 12 Count - Engineered with Antifriction Blades for Up to 20 Shaves Per Refill Includes Blade Cover**Gillette**£19.99**4.6★**▲ 131%**](https://www.amazon.co.uk/dp/B0DTTLWTQ6) [**King C Gillette Mens Double Edge Safety Razor Blades Quality Stainless Steel Coated with Platinum for Durability and Anti-friction Coating for Comfort Includes 100 Blades**King C. Gillette**£10.49**4.6★**▲ 106%**](https://www.amazon.co.uk/dp/B0FMQBC6DG)
**~~View all trending →~~**
## **What buyers say about razor blades**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**30%
*“Great value”*
**Cutting/Trimming**22%
*“Easy shave”*
**Quality-Overall**16%
*“Excellent product”*
**Sharpness**9%
*“Very sharp edges”*
**Advertised Vs Actual Product**6%
*“As described”*
**Durability**3%
*“they hold up well”*
**Soft Feel**2%
*“Smooth shave”*
**Ease Of Use**2%
*“Easy to use”*
**Size-Overall**2%
*“fit comfortable to my shaving system”*
**Allergies**1%
*“No irritation”*
### **What buyers complain about **
**Quality-Overall**19%
*“Not the best product”*
**Value For Money**14%
*“Waste of money”*
**Cutting/Trimming**12%
*“it doesn't cut well”*
**Durability**8%
*“the cartridges fell apart”*
**Sharpness**7%
*“No sharp”*
**Advertised Vs Actual Product**6%
*“Misleading image”*
**Allergies**4%
*“Ended up with a very irritated skin”*
**Hard Feel**2%
*“are a bit coarse”*
**Skin Health**2%
*“The blade cut my skin out”*
**Compatibility-Overall**1%
*“Absolutely not compatible”*
### **Top return reasons **
**Size-Overall**33%
**Compatibility-Overall**15%
**Quality-Overall**12%
**Advertised Vs Actual Product**10%
**Value For Money**6%
**Sharpness**5%
**Cutting/Trimming**4%
**Product Condition**1%
**Hard Feel**1%
**Durability**1%
## **Common questions**
- **Is razor blades profitable to sell on Amazon United Kingdom?**
- The niche generates £4.6M/yr across 25 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Launch it (60/100).
- **How competitive is the razor blades niche?**
- 7 brands and 18 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in razor blades?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Cutting/Trimming. The return rate is 0.2%.
- **When does demand for razor blades peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the razor blades niche?**
- Listings span £3.60–£35.60; the average listing price is £15.02 (sweet spot $15–$100). The average incumbent carries 5,658 reviews — the moat a new listing must climb.
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