---
title: "Search terms — putty - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/putty/search-terms"
last_updated: "2026-07-31T14:39:37.931Z"
locale: en
meta:
  description: "Niche score 51/100 · £131K/yr market · 381K searches/yr. Prices mostly outside the sweet spot ($3.61–$13.66) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £131K/yr market · 381K searches/yr. Prices mostly outside the sweet spot ($3.61–$13.66) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — putty - Flapen"
---

# **putty**

**Worth a look**

Shows low returns (0.3%), but prices mostly outside the sweet spot ($3.61–$13.66) keeps it on the watch list.

Market size 29Growth 24Conversion 51Competition 72Returns 98Price range 0Avg price 23Brand share 66Review moat 65Quality gap 62

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****897.7**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£131K**

£131K/yr · 381K searches

**Growth**

**Bad****-1.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£8.28**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£3.61–£13.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")