---
title: "Reviews — purple toothpaste - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/purple-toothpaste/reviews"
last_updated: "2026-07-31T18:51:15.945Z"
locale: en
meta:
  description: "Niche score 51/100 · £410K/yr market · 462K searches/yr · £7.83 avg price. Soft demand (-23.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £410K/yr market · 462K searches/yr · £7.83 avg price. Soft demand (-23.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — purple toothpaste - Flapen"
---

# **purple toothpaste**

**Worth a look**

Shows low returns (0.1%), but soft demand (-23.6% this quarter) keeps it on the watch list.

Market size 56Growth 13Conversion 92Competition 55Returns 100Price range 21Avg price 22Brand share 18Review moat 25Quality gap 83

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£410K**

£410K/yr · 462K searches

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,887.07**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£7.83**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.90–£18.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-23.6%**

90-day search growth — must beat 0% to launch