---
title: "Purple Toothpaste — £410K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/purple-toothpaste"
last_updated: "2026-07-31T12:20:53.192Z"
locale: en
meta:
description: "Niche score 51/100 · £410K/yr market · 462K searches/yr · £7.83 avg price. Soft demand (-23.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £410K/yr market · 462K searches/yr · £7.83 avg price. Soft demand (-23.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Purple Toothpaste — £410K/yr Amazon UK Niche (2026) - Flapen"
---
# **purple toothpaste**
**Worth a look**
Shows low returns (0.1%), but soft demand (-23.6% this quarter) keeps it on the watch list.
Market size 56Growth 13Conversion 92Competition 55Returns 100Price range 21Avg price 22Brand share 18Review moat 25Quality gap 83
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£410K**
£410K/yr · 462K searches
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,887.07**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.83**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.90–£18.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-23.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, purple toothpaste is a £410K/yr Amazon United Kingdom market (462K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purple toothpaste market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£392K–£470K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#240**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **61%**
- **Out of stock**
- **13.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**204**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**5%**
- Pearl Drops34% - Colgate27% - HISMILE23% - PoundMart6% - SMILEKIT3% - STAVDLNN2% - Open — no brand owns it (5 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -23.6% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/purple-toothpaste/trend)
## **Top purple toothpaste search terms**
- **hismile toothpaste**91K/yr-1.4%4.2% conv. - **purple toothpaste**67K/yr-27.4%6.2% conv. - **pearl drops toothpaste**65K/yr-24.4%22.2% conv. - **hi smile toothpaste**48K/yr-16.9%5.4% conv. - **pearl drops**27K/yr-30.2%15.6% conv. - **colgate purple toothpaste**38K/yr-53.6%7.4% conv. - **colgate purple serum**15K/yr+12.2%5.2% conv. - **smile toothpaste**12K/yr+3.2%4.8% conv. - **purple toothpaste whitening**14K/yr-37.4%6.7% conv. - **pearl drops whitening toothpaste**12K/yr-30.2%19.2% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/purple-toothpaste/search-terms)
## **Top purple toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£16K8%£33K12%£49K16%£66K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pearl Drops Strong White Toothpaste Polished Mint Flavour Clinically Proven Whitening Low Abrasion Daily Use Formula 75ml**Pearl Drops**£3.36**4.3★4,670 rev](https://www.amazon.co.uk/dp/B07DWDF6KH) [2**Hismile v34 Colour Corrector Tooth Stain Removal Purple Toothpaste Hismile V34 Tooth Colour Corrector**HISMILE**£8.80**3.4★72,358 rev](https://www.amazon.co.uk/dp/B09LH36816) [3**Colgate Max White Purple Reveal Teeth Whitening Toothpaste - Clinically Proven to Remove up to 100% of Surface Stains** - Fluoride Toothpaste - Colgate Multipack - 4 X 75ml**Colgate**£9.57**4.4★5,191 rev](https://www.amazon.co.uk/dp/B0BNPLSDWN) [4**Pearl Drops Luminous Bright Professional Daily Toothpaste 75ml**Pearl Drops**£3.25**4.3★3,797 rev](https://www.amazon.co.uk/dp/B07DWG96X8) [5**Colgate Max White Purple Serum 40ml**Colgate**£8.89**4.0★744 rev](https://www.amazon.co.uk/dp/B0F79H228Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Colgate Max White Purple Reveal Teeth Whitening Toothpaste 125ml**Colgate**£4.51**46 rev3mo ago](https://www.amazon.co.uk/dp/B0GX6457J1) [**Hismile Tooth Armour Fluoride Free Toothpaste Serum Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth Supports Tooth Enamel Niacinamide Toothpaste Advanced Enamel Support | 20 ml**HISMILE**£12.38**238 rev3mo ago](https://www.amazon.co.uk/dp/B0GWD1ZG89) [**Nice Smile 6 Pack Flavoured Toothpaste Bundle Watermelon Grape Peach Berry Gummy & Candy Fluoride Toothpaste for Kids & Adults | Vegan Cruelty-Free Enamel-Safe | PoundMart Exclusive**PoundMart**£17.79**29 rev8mo ago](https://www.amazon.co.uk/dp/B0G318R9JG) [**Nice Smile 3 Pack Toothpaste Bundle | Berry Burst Yummy Gummy & Candy Clean Flavours | Flavoured Fluoride Toothpaste for Kids & Adults | Vegan Cruelty-Free Enamel-Safe | PoundMart Exclusive**PoundMart**£10.26**81 rev11mo ago](https://www.amazon.co.uk/dp/B0FLFZ2Z6C) [**Betterwhite Purple Teeth Whitening Toothpaste for Yellow Teeth | Colour Corrector with Stain Removal | Enamel Safe Gentle Daily Use Brightening Purple Toothpaste for a Natural White Smile - 30ml**BetterWhite**£7.87**439 rev1y ago](https://www.amazon.co.uk/dp/B0DQBKJNZN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Colgate Max White Purple Reveal Teeth Whitening Toothpaste 125ml**Colgate**£4.51**4.6★**▲ 381%**](https://www.amazon.co.uk/dp/B0GX6457J1) [**Hismile Tooth Armour Fluoride Free Toothpaste Serum Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth Supports Tooth Enamel Niacinamide Toothpaste Advanced Enamel Support | 20 ml**HISMILE**£12.38**3.9★**▲ 371%**](https://www.amazon.co.uk/dp/B0GWD1ZG89) [**Nice Smile 6 Pack Flavoured Toothpaste Bundle Watermelon Grape Peach Berry Gummy & Candy Fluoride Toothpaste for Kids & Adults | Vegan Cruelty-Free Enamel-Safe | PoundMart Exclusive**PoundMart**£17.79**3.7★**▲ 185%**](https://www.amazon.co.uk/dp/B0G318R9JG) [**Hismile Toothpaste**HISMILE**£8.05**4.2★**▲ 182%**](https://www.amazon.co.uk/dp/B0BL6WR9RJ) [**STAVDLNN Purple Toothpaste for Teeth Whitening Purple Toothpaste for Yellow Tones Fresh Mint Oral Care for Adults 30ml**STAVDLNN**£8.01**4.2★**▲ 108%**](https://www.amazon.co.uk/dp/B0D14HXQR8)
**~~View all trending →~~**
## **What buyers say about purple toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**21%
*“Effective whitening”*
**Oral Hygiene**16%
*“It enhances gum healthy”*
**Quality-Overall**10%
*“Good product as expected from this company”*
**Taste-Overall**10%
*“Love the taste”*
**Value For Money**8%
*“Value for money”*
**Advertised Vs Actual Product**5%
*“It works and quickly as claimed”*
**Cleansing**4%
*“mouth feels clean”*
**Flavor**3%
*“Great flavour”*
**Efficiency**2%
*“Effective”*
**Tooth Sensitivity**2%
*“it doesn't cause any sensitivity”*
### **What buyers complain about **
**Value For Money**13%
*“Waste of money”*
**Functionality-Overall**11%
*“DOESN'T WORK”*
**Tooth Brightening**9%
*“Doesnt whiten”*
**Taste-Overall**7%
*“Tastes horrible”*
**Oral Hygiene**4%
*“Dirty teeth”*
**Color**4%
*“In fact, after I use this they look green”*
**Stain Resistance**3%
*“Stains everywhere”*
**Quality-Overall**2%
*“Not a good quality nothing work its useless item i”*
**Advertised Vs Actual Product**2%
*“Doesn't do what it says on the box”*
**Ease Of Use**2%
*“you won't be able to remove it easily”*
### **Top return reasons **
**Functionality-Overall**22%
**Advertised Vs Actual Product**15%
**Tooth Brightening**12%
**Taste-Overall**8%
**Value For Money**5%
**Dispensing Mechanism**5%
**Flavor**3%
**Tooth Sensitivity**3%
**Ease Of Use**3%
**Leak-Proof**2%
## **Common questions**
- **Is purple toothpaste profitable to sell on Amazon United Kingdom?**
- The niche generates £410K/yr across 28 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the purple toothpaste niche?**
- 11 brands and 204 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in purple toothpaste?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Tooth Brightening. The return rate is 0.1%.
- **When does demand for purple toothpaste peak?**
- Demand peaks in Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the purple toothpaste niche?**
- Listings span £1.90–£18.52; the average listing price is £7.83 (sweet spot $15–$100). The average incumbent carries 4,887 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)