---
title: "Psyllium Husk — £1.6M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/psyllium-husk"
last_updated: "2026-07-31T14:03:46.742Z"
locale: en
meta:
description: "Niche score 58/100 · £1.6M/yr market · 1.2M searches/yr · £10.64 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £1.6M/yr market · 1.2M searches/yr · £10.64 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Psyllium Husk — £1.6M/yr Amazon UK Niche (2026) - Flapen"
---
# **psyllium husk**
**Launch it**
A $1.6M/yr market growing +16.1% this quarter with returns at 0.0% — clears our launch bar.
Market size 89Growth 45Conversion 95Competition 29Returns 100Price range 54Avg price 39Brand share 30Review moat 32Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.6M**
£1.6M/yr · 1.2M searches
**Price range**
**Good****£5.13–£26.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+16.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£10.64**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,337.83**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United Kingdom niche tracking, psyllium husk is a £1.6M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May. Verdict: Launch it — 58/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **psyllium husk market data**
- **Units sold / yr**
- **150K–200K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£1.6M–£2.1M**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**9%**
- NaturaleBio33% - NKD Living25% - The Worldwide Mint11% - Sevenhills Wholefoods9% - NEW LEAF PRODUCTS9% - WeightWorld3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.1% search growth over the last 90 days.
40K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/psyllium-husk/trend)
## **Top psyllium husk search terms**
- **psyllium husk**713K/yr+18.7%9.3% conv. - **psyllium husk powder**309K/yr+12.4%11.0% conv. - **psyllium**53K/yr+2.2%7.2% conv. - **psyllium husk powder organic**27K/yr+22.9%8.7% conv. - **organic psyllium husk powder**17K/yr+38.8%7.5% conv. - **husk**20K/yr+2.7%5.8% conv. - **organic psyllium husk**18K/yr-4.0%7.2% conv. - **psyllium husk organic**14K/yr+13.7%7.0% conv. - **psyllium husks**11K/yr+0.7%6.7% conv. - **psyllium powder**6K/yr+18.0%7.8% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/psyllium-husk/search-terms)
## **Top psyllium husk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£164K20%£328K30%£493K40%£657K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NaturaleBio Organic Psyllium Husk - 99% Purity - 200g. Pure & Natural Psyllium Seed Husks Produced in India. High in Fibre to be Mixed with Water Beverages & Juices Vegetarian & Vegan.**NaturaleBio**£8.83**4.7★13,879 rev](https://www.amazon.co.uk/dp/B07L9WJ4P2) [2**NKD Living Psyllium Husk Powder (500g) | Tested for Heavy Metals Micro-Organisms and Pesticides (500g)**NKD Living**£9.93**4.3★3,829 rev](https://www.amazon.co.uk/dp/B07BZ59D68) [3**NKD Living Whole Psyllium Husk 500g | Pure High Fibre for Digestive Health & Regularity | Natural Gut Health Support | 3rd Party Lab Tested for Heavy Metals & Pesticides**NKD Living**£9.93**4.7★1,363 rev](https://www.amazon.co.uk/dp/B08FQYKS82) [4**Fibre Supplement 4000mg Psyllium Husk with Acidophilus - High Strength - Natural Soluble Fiber Supplement from Plantago Ovata Seeds 120 Psyllium Husks Capsules Vegan UK Made by New Leaf**NEW LEAF PRODUCTS**£10.47**4.4★3,562 rev](https://www.amazon.co.uk/dp/B08WM1VP8V) [5**Psyllium Husk Powder 500g | 100% Pure Natural Fibre | Vegan Non-GMO | High Soluble Fibre | Ideal for Baking Smoothies & Fibre Drinks | Fine Ground Psyllium Powder**The Worldwide Mint**£9.07**4.4★62 rev](https://www.amazon.co.uk/dp/B0GS9ZZ2PK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Psyllium Husk Powder 500g | 100% Pure Natural Fibre | Vegan Non-GMO | High Soluble Fibre | Ideal for Baking Smoothies & Fibre Drinks | Fine Ground Psyllium Powder**The Worldwide Mint**£9.07**62 rev3mo ago](https://www.amazon.co.uk/dp/B0GS9ZZ2PK) [**Sevenhills Wholefoods Organic Premium Psyllium Husk 400g - 99% Purity - High in Soluble Fibre for Natural Fullness & Digestive Support - High in Vitamin B6 for Energy Metabolism**Sevenhills Wholefoods**£14.52**81 rev4mo ago](https://www.amazon.co.uk/dp/B0GQVV3SKR) [**Organic Psyllium Husk Powder 400g 100% Natural Finely Ground Husks High Fibre Digestive Support for Gut Health & Fullness B6 for Energy Metabolism**Sevenhills Wholefoods**£13.40**351 rev4mo ago](https://www.amazon.co.uk/dp/B0GQVJ8ZNW) [**Organic Psyllium Husk Powder 200g 100% Natural Finely Ground Husks High Fibre Digestive Support for Gut Health & Fullness B6 for Energy Metabolism**Sevenhills Wholefoods**£8.21**351 rev4mo ago](https://www.amazon.co.uk/dp/B0GQVG6CS6) [**Psyllium Husk Powder 200g High in Fibre (85%) Unflavoured Vegan**Q Honey Food**£8.85**186 rev7mo ago](https://www.amazon.co.uk/dp/B0G7ZZBQY9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Psyllium Husk Powder 200g 100% Natural Finely Ground Husks High Fibre Digestive Support for Gut Health & Fullness B6 for Energy Metabolism**Sevenhills Wholefoods**£8.21**4.3★**▲ 193%**](https://www.amazon.co.uk/dp/B0GQVG6CS6) [**Organic Psyllium Husk Powder 400g 100% Natural Finely Ground Husks High Fibre Digestive Support for Gut Health & Fullness B6 for Energy Metabolism**Sevenhills Wholefoods**£13.40**4.3★**▲ 192%**](https://www.amazon.co.uk/dp/B0GQVJ8ZNW) [**Sevenhills Wholefoods Organic Premium Psyllium Husk 400g - 99% Purity - High in Soluble Fibre for Natural Fullness & Digestive Support - High in Vitamin B6 for Energy Metabolism**Sevenhills Wholefoods**£14.52**4.8★**▲ 192%**](https://www.amazon.co.uk/dp/B0GQVV3SKR) [**Psyllium Husk Powder 200g High in Fibre (85%) Unflavoured Vegan**Q Honey Food**£8.85**3.8★**▲ 190%**](https://www.amazon.co.uk/dp/B0G7ZZBQY9) [**Psyllium Husk Powder 500g | 100% Pure Natural Fibre | Vegan Non-GMO | High Soluble Fibre | Ideal for Baking Smoothies & Fibre Drinks | Fine Ground Psyllium Powder**The Worldwide Mint**£9.07**4.4★**▲ 176%**](https://www.amazon.co.uk/dp/B0GS9ZZ2PK)
**~~View all trending →~~**
## **What buyers say about psyllium husk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“The quality feels consistent”*
**Nutritional Content**10%
*“value greatly the therapeutic benefit of this supplement”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Regulates Digestion**5%
*“This helps for constipation”*
**Value For Money**5%
*“Good price”*
**Ease Of Use**5%
*“Easy to take”*
**Efficiency**4%
*“Works well”*
**Solubility**4%
*“It is easy to mix in”*
**Taste-Overall**3%
*“Aweful taste”*
**Baking**3%
*“Perfect for my baking”*
### **What buyers complain about **
**Taste-Overall**11%
*“Taste not good”*
**Value For Money**6%
*“Too expensive”*
**Solubility**4%
*“Does not mix well”*
**Dosage**4%
*“Tricky to Dose”*
**Texture/Consistency-Overall**4%
*“even though I know a lot of people struggle with the texture”*
**Functionality-Overall**4%
*“Doesnt work on me”*
**Regulates Digestion**4%
*“Made the constipation worse”*
**Acid Regulator/Stomach Ache Relief**3%
*“delicate stomach due to the medication I'm on”*
**Size-Overall**2%
*“Large capsules”*
**Nutritional Content**2%
*“I had had enough of a good diet on its own not working”*
## **Common questions**
- **Is psyllium husk profitable to sell on Amazon United Kingdom?**
- The niche generates £1.6M/yr across 18 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Launch it (58/100).
- **How competitive is the psyllium husk niche?**
- 11 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in psyllium husk?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Solubility. The return rate is 0.0%.
- **When does demand for psyllium husk peak?**
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the psyllium husk niche?**
- Listings span £5.13–£26.61; the average listing price is £10.64 (sweet spot $15–$100). The average incumbent carries 3,338 reviews — the moat a new listing must climb.
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