---
title: "Psyllium Husk Powder — £127K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/psyllium-husk-powder"
last_updated: "2026-07-31T12:30:31.852Z"
locale: en
meta:
description: "Niche score 53/100 · £127K/yr market · 80K searches/yr · £13.24 avg price. A small market ($127K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £127K/yr market · 80K searches/yr · £13.24 avg price. A small market ($127K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Psyllium Husk Powder — £127K/yr Amazon UK Niche (2026) - Flapen"
---
# **psyllium husk powder**
**Worth a look**
Shows low returns (0.0%), but a small market ($127K/yr) keeps it on the watch list.
Market size 29Growth 50Conversion 95Competition 41Returns 100Price range 62Avg price 60Brand share 44Review moat 34Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£7.99–£26.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.24**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+20.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,104.69**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£127K**
£127K/yr · 80K searches
According to Flapen's Amazon United Kingdom niche tracking, psyllium husk powder is a £127K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 53/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **psyllium husk powder market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£106K–£132K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**15%**
- NaturaleBio45% - Sevenhills Wholefoods13% - TheHealthyTree Company8% - The Worldwide Mint7% - NKD Living7% - Organic Wonders6% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.6% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/psyllium-husk-powder/trend)
## **Top psyllium husk powder search terms**
- **psyllium husk powder organic**27K/yr+22.9%9.8% conv. - **organic psyllium husk powder**17K/yr+38.8%9.7% conv. - **organic psyllium husk**18K/yr-4.0%8.7% conv. - **psyllium husk organic**14K/yr+13.7%8.7% conv. - **organic psyllium husks**4K/yr+69.6%7.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/psyllium-husk-powder/search-terms)
## **Top psyllium husk powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£25K30%£38K40%£51K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NaturaleBio Organic Psyllium Husk - 99% Purity - 200g. Pure & Natural Psyllium Seed Husks Produced in India. High in Fibre to be Mixed with Water Beverages & Juices Vegetarian & Vegan.**NaturaleBio**£8.83**4.7★13,879 rev](https://www.amazon.co.uk/dp/B07L9WJ4P2) [2**Organic Psyllium Husk (Whole) by TheHealthyTree Company - High Fibre Prebiotic - Pure Vegan Organic Psyllium Husks (250g)**TheHealthyTree Company**£11.96**4.5★176 rev](https://www.amazon.co.uk/dp/B08NCBZFNM) [3**Organic Psyllium Husk Powder 400g 100% Natural Finely Ground Husks High Fibre Digestive Support for Gut Health & Fullness B6 for Energy Metabolism**Sevenhills Wholefoods**£13.40**4.3★351 rev](https://www.amazon.co.uk/dp/B0GQVJ8ZNW) [4**NaturaleBio Organic Psyllium Husk - 99% Purity - 1 kg. Pure & Natural Psyllium Seed Husks Produced in India. High in Fibre to be Mixed with Water Beverages & Juices Vegetarian & Vegan.**NaturaleBio**£26.61**4.7★13,879 rev](https://www.amazon.co.uk/dp/B07L9VZLK8) [5**Psyllium Husk Powder 500g | 100% Pure Natural Fibre | Vegan Non-GMO | High Soluble Fibre | Ideal for Baking Smoothies & Fibre Drinks | Fine Ground Psyllium Powder**The Worldwide Mint**£9.07**4.4★62 rev](https://www.amazon.co.uk/dp/B0GS9ZZ2PK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Psyllium Husk Powder 500g | 100% Pure Natural Fibre | Vegan Non-GMO | High Soluble Fibre | Ideal for Baking Smoothies & Fibre Drinks | Fine Ground Psyllium Powder**The Worldwide Mint**£9.07**62 rev3mo ago](https://www.amazon.co.uk/dp/B0GS9ZZ2PK) [**Organic Psyllium Husk Powder 400g 100% Natural Finely Ground Husks High Fibre Digestive Support for Gut Health & Fullness B6 for Energy Metabolism**Sevenhills Wholefoods**£13.40**351 rev4mo ago](https://www.amazon.co.uk/dp/B0GQVJ8ZNW) [**Organic Psyllium Husk Powder 200g 100% Natural Finely Ground Husks High Fibre Digestive Support for Gut Health & Fullness B6 for Energy Metabolism**Sevenhills Wholefoods**£8.21**351 rev4mo ago](https://www.amazon.co.uk/dp/B0GQVG6CS6) [**Sevenhills Wholefoods Organic Premium Psyllium Husk 400g - 99% Purity - High in Soluble Fibre for Natural Fullness & Digestive Support - High in Vitamin B6 for Energy Metabolism**Sevenhills Wholefoods**£14.52**81 rev4mo ago](https://www.amazon.co.uk/dp/B0GQVV3SKR) [**Organic Psyllium Husk 1kg by Hatton Hill Organic**Hatton Hill**£20.48**2 rev8mo ago](https://www.amazon.co.uk/dp/B0G36DK3B4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Psyllium Husk Powder 200g 100% Natural Finely Ground Husks High Fibre Digestive Support for Gut Health & Fullness B6 for Energy Metabolism**Sevenhills Wholefoods**£8.21**4.3★**▲ 171%**](https://www.amazon.co.uk/dp/B0GQVG6CS6) [**Organic Psyllium Husk Powder 400g 100% Natural Finely Ground Husks High Fibre Digestive Support for Gut Health & Fullness B6 for Energy Metabolism**Sevenhills Wholefoods**£13.40**4.3★**▲ 171%**](https://www.amazon.co.uk/dp/B0GQVJ8ZNW) [**Sevenhills Wholefoods Organic Premium Psyllium Husk 400g - 99% Purity - High in Soluble Fibre for Natural Fullness & Digestive Support - High in Vitamin B6 for Energy Metabolism**Sevenhills Wholefoods**£14.52**4.8★**▲ 170%**](https://www.amazon.co.uk/dp/B0GQVV3SKR) [**Psyllium Husk Powder 500g | 100% Pure Natural Fibre | Vegan Non-GMO | High Soluble Fibre | Ideal for Baking Smoothies & Fibre Drinks | Fine Ground Psyllium Powder**The Worldwide Mint**£9.07**4.4★**▲ 163%**](https://www.amazon.co.uk/dp/B0GS9ZZ2PK) [**Organic Psyllium Husk 1kg by Hatton Hill Organic**Hatton Hill**£20.48**5.0★**▲ 118%**](https://www.amazon.co.uk/dp/B0G36DK3B4)
**~~View all trending →~~**
## **What buyers say about psyllium husk powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Good quality good price easy to use fast delivery”*
**Nutritional Content**8%
*“It is a good source of nutrients including vitamin B1, vitamin B6, vitamin B2, potassium and calcium”*
**Advertised Vs Actual Product**5%
*“As described and as advertised”*
**Regulates Digestion**5%
*“This helps for constipation”*
**Solubility**4%
*“mixes well with water”*
**Ease Of Use**4%
*“It is easy to mix in”*
**Value For Money**4%
*“Good price”*
**Baking**4%
*“Overall, really happy with it and Ill keep using it for baking”*
**Vegan/Organic**4%
*“Its also organic”*
**Taste-Overall**3%
*“Aweful taste”*
### **What buyers complain about **
**Taste-Overall**14%
*“Very tasteless”*
**Texture/Consistency-Overall**8%
*“The texture is really grainy too”*
**Solubility**6%
*“Does not mix well”*
**Value For Money**4%
*“A bit expensive”*
**Regulates Digestion**3%
*“It only made me feel more bloated”*
**Functionality-Overall**3%
*“although I couldn't say it improves it I can say it doesn't really take anything away”*
**Color**3%
*“odd colour”*
**Nutritional Content**3%
*“I had had enough of a good diet on its own not working”*
**Advertised Vs Actual Product**2%
*“Doesn't look like pictures”*
**Quality-Overall**2%
*“Not as good as it was”*
## **Common questions**
- **Is psyllium husk powder profitable to sell on Amazon United Kingdom?**
- The niche generates £127K/yr across 16 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the psyllium husk powder niche?**
- 11 brands and 14 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in psyllium husk powder?**
- Top complaints mined from reviews: Taste-Overall, Texture/Consistency-Overall, Solubility. The return rate is 0.0%.
- **When does demand for psyllium husk powder peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the psyllium husk powder niche?**
- Listings span £7.99–£26.61; the average listing price is £13.24 (sweet spot $15–$100). The average incumbent carries 3,105 reviews — the moat a new listing must climb.
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