---
title: "Protein Shots — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/protein-shots"
last_updated: "2026-07-31T12:27:49.857Z"
locale: en
meta:
description: "Niche score 45/100 · £38K/yr market · 58K searches/yr · £16.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £38K/yr market · 58K searches/yr · £16.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein Shots — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **protein shots**
**Skip it**
A small market ($38K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 13Conversion 49Competition 22Returns 100Price range 47Avg price 80Brand share 40Review moat 84Quality gap 91
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****321.86**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£16.89**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£8.13–£21.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-23.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£38K**
£38K/yr · 58K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, protein shots is a £38K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein shots market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£42K–£51K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#193**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **79%**
- **Out of stock**
- **14.9%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**15%**
- FUELE+27% - TERRAMOON24% - Athletic Banker13% - NutriFuel12% - Gaelwell5% - Free Soul4% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — -23.8% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/protein-shots/trend)
## **Top protein shots search terms**
- **protein gummies**45K/yr-23.3%3.3% conv. - **protein gummies for women**7K/yr-22.3%2.5% conv. - **protein gummies for men**6K/yr-30.5%4.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/protein-shots/search-terms)
## **Top protein shots products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£11K40%£15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Protein Gummies 9g Protein Per Serving 90 Gummies 30-Day Supply with BCAA and Electrolytes**TERRAMOON**£21.07**4.5★21 rev](https://www.amazon.co.uk/dp/B0FGWJS83R) [2**Whey Protein Gummies Berry Blast Flavor 12g Protein Per Serving (4 Gummies) Protein Snack Alternative No Added Sugar Convenient On-the-Go Protein Supplement 60 Gummies**FUELE+**£20.79**3.1★4 rev](https://www.amazon.co.uk/dp/B0GWF1C61D) [3**Whey Protein Gummies Peach Flavour 5g Protein per Serving Low Sugar Vegetarian Protein Supplement with Amino Acids Vitamins & Minerals for Muscle Recovery 60 Gummies Formulated in The UK**Athletic Banker**£19.45**4.5★41 rev](https://www.amazon.co.uk/dp/B0FCKQ5R8J) [4**Protein Gummies - 4 Grams per Serving | Strawberry Splash Flavour | 60 Count | Vegan Essential Amino Acids for Recovery & Performance by NutriFuel**NutriFuel**£17.49**3.8★36 rev](https://www.amazon.co.uk/dp/B0G4RRK16W) [5**Whey Protein Gummies 12g Protein per Serving Protein + Creatine + Collagen Muscle & Energy Support Berry Mixed Flavour Sugar Free Gluten Free Vegetarian 60 Gummies Gaelwell**Gaelwell**£20.09**2.5★10 rev](https://www.amazon.co.uk/dp/B0GLHZ2JY9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hybrid Health Whey Protein Gummies - 12g Protein Per Serving 60 Gummies Natural Blueberry Flavour Sugar-Free High Protein for Muscle Growth & Maintenance**Hybrid Health**£12.39**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H3QL4KT7) [**Whey Protein Gummies Peach Flavour 5g Protein per Serving Low Sugar Vegetarian Protein Supplement with Amino Acids Vitamins & Minerals for Muscle Recovery 60 Gummies Formulated in The UK**Athletic Banker**£19.45**41 rev1mo ago](https://www.amazon.co.uk/dp/B0FCKQ5R8J) [**Whey Protein Gummies Berry Blast Flavor 12g Protein Per Serving (4 Gummies) Protein Snack Alternative No Added Sugar Convenient On-the-Go Protein Supplement 60 Gummies**FUELE+**£20.79**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GWF1C61D) [**Nutrition King Protein Gummies Strawberry Flavour 60 Gummies | Whey Protein Supplement with Vitamin B12 B6 Biotin & Hyaluronic Acid | High Protein Vitamin Gummies |**NUTRITION KING**£15.17**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GQP18KKL) [**Whey Protein Gummies 12g Protein per Serving Protein + Creatine + Collagen Muscle & Energy Support Berry Mixed Flavour Sugar Free Gluten Free Vegetarian 60 Gummies Gaelwell**Gaelwell**£20.09**10 rev5mo ago](https://www.amazon.co.uk/dp/B0GLHZ2JY9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hybrid Health Whey Protein Gummies - 12g Protein Per Serving 60 Gummies Natural Blueberry Flavour Sugar-Free High Protein for Muscle Growth & Maintenance**Hybrid Health**£12.39**5.0★**▲ 208%**](https://www.amazon.co.uk/dp/B0H3QL4KT7) [**Whey Protein Gummies Berry Blast Flavor 12g Protein Per Serving (4 Gummies) Protein Snack Alternative No Added Sugar Convenient On-the-Go Protein Supplement 60 Gummies**FUELE+**£20.79**3.1★**▲ 207%**](https://www.amazon.co.uk/dp/B0GWF1C61D) [**Whey Protein Gummies - Grape Twist Flavour 12g High Protein per Serving - Protein Powder Alternative No Added Sugar Vegetarian Convenient Whey Protein Supplement Muscle Recovery (90 Grape Twist)**FUELE+**£20.80**4.0★**▲ 206%**](https://www.amazon.co.uk/dp/B0F9R9DGD4) [**Whey Protein Gummies - Zesty Apple Flavour 12g High Protein per Serving - Protein Powder Alternative No Added Sugar Vegetarian Convenient Whey Protein Supplement Muscle Recovery (90 Zesty Apple)**FUELE+**£20.79**4.0★**▲ 206%**](https://www.amazon.co.uk/dp/B0F94G8CZX) [**Nutrition King Protein Gummies Strawberry Flavour 60 Gummies | Whey Protein Supplement with Vitamin B12 B6 Biotin & Hyaluronic Acid | High Protein Vitamin Gummies |**NUTRITION KING**£15.17**5.0★**▲ 116%**](https://www.amazon.co.uk/dp/B0GQP18KKL)
**~~View all trending →~~**
## **What buyers say about protein shots**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Good Taste”*
**Flavor**8%
*“Flavour is sweet”*
**Quality-Overall**7%
*“They seem well made”*
**Ease Of Chewing/Swallowing**5%
*“Easy to chew”*
**Value For Money**5%
*“Excellent value for money”*
**Ease Of Use**5%
*“Ease of use”*
**Sweetness**4%
*“They are sugar free”*
**Advertised Vs Actual Product**4%
*“As described”*
**Nutritional Content**3%
*“A good quality protein supplement that is easy to take”*
**Texture/Consistency-Overall**2%
*“The texture is not too tough”*
### **What buyers complain about **
**Taste-Overall**26%
*“Tastes so artificial now”*
**Nutritional Content**7%
*“The nutrition facts simply do not add up”*
**Value For Money**5%
*“Bad value”*
**Flavor**5%
*“Disgusting flavour”*
**Sweetness**4%
*“Too sweet”*
**Artificial Sweeteners**3%
*“Tastes artificial now its changed”*
**Ingredients-Overall**3%
*“Changed ingredient and texture and not for the better”*
**Texture/Consistency-Overall**3%
*“Horrible texture and after taste”*
**Ease Of Chewing/Swallowing**2%
*“A bit chewy, pea based, caused my tummy to be a bit funny”*
**Smell**2%
*“Smell and taste horrible”*
### **Top return reasons **
**Smell**21%
**Advertised Vs Actual Product**21%
**Nutritional Content**21%
**Dosage**14%
**Stale/Rotten/Spoiled**7%
**Taste-Overall**7%
**Value For Money**7%
## **Common questions**
- **Is protein shots profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 14 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the protein shots niche?**
- 12 brands and 20 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in protein shots?**
- Top complaints mined from reviews: Taste-Overall, Nutritional Content, Value For Money. The return rate is 0.0%.
- **When does demand for protein shots peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the protein shots niche?**
- Listings span £8.13–£21.07; the average listing price is £16.89 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.
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