---
title: "Trend — protein powder - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/protein-powder/trend"
last_updated: "2026-07-31T11:40:21.531Z"
locale: en
meta:
  description: "Niche score 66/100 · £11.2M/yr market · 11.7M searches/yr · £21.80 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · £11.2M/yr market · 11.7M searches/yr · £21.80 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — protein powder - Flapen"
---

# **protein powder**

**Launch it**

A $11.2M/yr market growing +2.1% this quarter with returns at 0.1% — clears our launch bar.

Market size 100Growth 28Conversion 53Competition 73Returns 100Price range 86Avg price 92Brand share 40Review moat 25Quality gap 65

**Market size**

**Incredible****£11.2M**

£11.2M/yr · 11.7M searches

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£21.80**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£9.10–£59.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+2.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,843.43**

avg incumbent reviews — the moat a new listing must climb