---
title: "Trend — protein powder weight loss - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/protein-powder-weight-loss/trend"
last_updated: "2026-07-31T13:33:46.690Z"
locale: en
meta:
  description: "Niche score 52/100 · £174K/yr market · 306K searches/yr. A deep review moat (4,701 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £174K/yr market · 306K searches/yr. A deep review moat (4,701 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — protein powder weight loss - Flapen"
---

# **protein powder weight loss**

**Worth a look**

Shows low returns (0.1%), but a deep review moat (4,701 avg reviews) keeps it on the watch list.

Market size 36Growth 29Conversion 38Competition 49Returns 100Price range 74Avg price 84Brand share 44Review moat 25Quality gap 72

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£18.76**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£8.03–£34.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£174K**

£174K/yr · 306K searches

**Growth**

**Okay****+3.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,700.58**

avg incumbent reviews — the moat a new listing must climb