---
title: "Protein Powder Weight Loss — £174K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/protein-powder-weight-loss"
last_updated: "2026-07-31T13:29:42.779Z"
locale: en
meta:
description: "Niche score 52/100 · £174K/yr market · 306K searches/yr. A deep review moat (4,701 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £174K/yr market · 306K searches/yr. A deep review moat (4,701 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Protein Powder Weight Loss — £174K/yr Amazon UK Niche (2026) - Flapen"
---
# **protein powder weight loss**
**Worth a look**
Shows low returns (0.1%), but a deep review moat (4,701 avg reviews) keeps it on the watch list.
Market size 36Growth 29Conversion 38Competition 49Returns 100Price range 74Avg price 84Brand share 44Review moat 25Quality gap 72
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£18.76**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£8.03–£34.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£174K**
£174K/yr · 306K searches
**Growth**
**Okay****+3.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,700.58**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, protein powder weight loss is a £174K/yr Amazon United Kingdom market (306K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein powder weight loss market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£113K–£150K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 94%
**Open market**
**15%**
- Applied Nutrition43% - Warrior11% - PhD9% - Free Soul9% - Optimum Nutrition7% - USN6% - Open — no brand owns it (6 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/protein-powder-weight-loss/trend)
## **Top protein powder weight loss search terms**
- **protein powder weight loss**66K/yr-7.7%2.1% conv. - **weight loss protein powder**47K/yr+20.4%1.1% conv. - **protein powder for women**36K/yr+19.5%1.3% conv. - **low calorie protein powder**45K/yr-6.1%2.0% conv. - **lean protein powder**28K/yr-3.5%2.1% conv. - **protein powder for weight loss**20K/yr+4.2%1.7% conv. - **protein powder low calorie**15K/yr-6.4%2.4% conv. - **low sugar protein powder**11K/yr+21.5%2.1% conv. - **low carb protein powder**12K/yr-5.6%2.7% conv. - **diet protein powders weight loss**11K/yr-5.2%2.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/protein-powder-weight-loss/search-terms)
## **Top protein powder weight loss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£9K10%£17K15%£26K20%£35K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Vanilla)**Applied Nutrition**£9.25**4.3★460 rev](https://www.amazon.co.uk/dp/B084WP6Y51) [2**Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Strawberry Milkshake)**Applied Nutrition**£9.13**4.4★271 rev](https://www.amazon.co.uk/dp/B084WR73HC) [3**Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Salted Caramel)**Applied Nutrition**£9.62**4.3★188 rev](https://www.amazon.co.uk/dp/B0BSXKFLG3) [4![PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag [ Packaging May Vary ]](https://m.media-amazon.com/images/I/41pHGr2doiL.jpg)**PhD Nutrition Diet Whey Lean Protein Powder | Vanilla Crème Whey Protein Powder 1 kg Bag \[ Packaging May Vary \]**PhD**£19.21**4.4★4,084 rev](https://www.amazon.co.uk/dp/B003AXAG7G) [5**Warrior Whey Protein Powder 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Gluten Free Meal Replacement Shake Strawberry Milkshake**Warrior**£10.04**4.3★1,235 rev](https://www.amazon.co.uk/dp/B0D5HSRXH7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Free Soul Sculpt Protein Powder | 20g Protein | Hybrid Whey Protein | with Maca Iron Calcium Biotin B Vitamins & Digestive Enzymes | Chocolate Flavour | 20 Servings**Free Soul**£23.23**22 rev5mo ago](https://www.amazon.co.uk/dp/B0GJ5RZVLH) [**Bodyfuel Whey Protein Powder - 20g Protein for Muscle Recovery & Weight Management - Low-Calorie Keto-Friendly - (900g - 27 Servings) (Vanilla Milkshake)**Applied Nutrition**£14.35**42 rev1y ago](https://www.amazon.co.uk/dp/B0DNFMQXZR) [**Warrior Whey Protein Powder 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Gluten Free Meal Replacement Shake Strawberry Milkshake**Warrior**£10.04**1,235 rev2y ago](https://www.amazon.co.uk/dp/B0D5HSRXH7) [**Warrior Whey Protein Powder 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Gluten Free Meal Replacement Shake White Chocolate**Warrior**£10.50**705 rev2y ago](https://www.amazon.co.uk/dp/B0D5HSDPGW) [**Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Salted Caramel)**Applied Nutrition**£9.62**188 rev3y ago](https://www.amazon.co.uk/dp/B0BSXKFLG3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bulk Pure Whey Protein Powder Vanilla 1kg**BULK POWDERS**£18.70**4.4★**▲ 93%**](https://www.amazon.co.uk/dp/B00HF63AYA) [**Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Chocolate Dessert)**Applied Nutrition**£9.10**4.3★**▲ 92%**](https://www.amazon.co.uk/dp/B0846WCFSF) [**SERIOUS PROTEIN Protein Powder 4kg Low Carb Supports Lean Muscle Growth Recovery Supplement - The Bulk Protein Company - 133 Servings (Chocolate)**The Bulk Protein Company**£30.55**3.9★**▲ 90%**](https://www.amazon.co.uk/dp/B01CCSJRP6) [**Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (450g - 18 Servings) (Strawberry Milkshake)**Applied Nutrition**£9.13**4.4★**▲ 84%**](https://www.amazon.co.uk/dp/B084WR73HC) [**Free Soul Sculpt Protein Powder | 20g Protein | Hybrid Whey Protein | with Maca Iron Calcium Biotin B Vitamins & Digestive Enzymes | Chocolate Flavour | 20 Servings**Free Soul**£23.23**4.8★**▲ 82%**](https://www.amazon.co.uk/dp/B0GJ5RZVLH)
**~~View all trending →~~**
## **What buyers say about protein powder weight loss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“it tastes delicious”*
**Nutritional Content**17%
*“Great protein boost”*
**Flavor**9%
*“the flavour is also very tasty”*
**Value For Money**7%
*“Excellent value for money”*
**Quality-Overall**7%
*“Reliable seller of a quality item”*
**Blend/Ratio**4%
*“Blends well”*
**Solubility**3%
*“mixes well”*
**Ease Of Use**2%
*“Easy to use”*
**Sweetness**2%
*“It has balanced taste not too chalky or too sweet”*
**Texture/Consistency-Overall**2%
*“Texture was good”*
### **What buyers complain about **
**Taste-Overall**30%
*“Didnt like the taste”*
**Nutritional Content**8%
*“Basically ruined 3 meals for me i cant eat any more of it”*
**Flavor**7%
*“Absolutely disgusting flavour”*
**Sweetness**4%
*“TOO SWEET”*
**Value For Money**4%
*“Bit expensive”*
**Texture/Consistency-Overall**3%
*“The texture is also a bit gritty”*
**Dilute/Watery**2%
*“very watery when made as per the instructions”*
**Thickness**2%
*“Doesnt take thick like other ones Ive tried”*
**Artificial Sweeteners**2%
*“It does contain artificial sweeteners”*
**Smell**2%
*“Chemical smell”*
### **Top return reasons **
**Flavor**32%
**Taste-Overall**19%
**Leak-Proof**7%
**Texture/Consistency-Overall**5%
**Advertised Vs Actual Product**3%
**Ingredients-Overall**3%
**Sweetness**2%
**Nutritional Content**2%
**Value For Money**2%
**Contamination**2%
## **Common questions**
- **Is protein powder weight loss profitable to sell on Amazon United Kingdom?**
- The niche generates £174K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the protein powder weight loss niche?**
- 12 brands and 73 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in protein powder weight loss?**
- Top complaints mined from reviews: Taste-Overall, Nutritional Content, Flavor. The return rate is 0.1%.
- **When does demand for protein powder weight loss peak?**
- Demand is steady year-round — the busiest month runs 2.4× the quietest.
- **What does it cost to enter the protein powder weight loss niche?**
- Listings span £8.03–£34.53; the average listing price is £18.76 (sweet spot $15–$100). The average incumbent carries 4,701 reviews — the moat a new listing must climb.
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