---
title: "Search terms — protein powder 5kg - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/protein-powder-5kg/search-terms"
last_updated: "2026-07-31T15:42:34.219Z"
locale: en
meta:
  description: "Niche score 54/100 · £321K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £321K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — protein powder 5kg - Flapen"
---

# **protein powder 5kg**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 52Growth 21Conversion 55Competition 41Returns 100Price range 87Avg price 95Brand share 0Review moat 58Quality gap 89

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£37.21**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£26.41–£107.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,171.28**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£321K**

£321K/yr · 188K searches

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-8.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand