---
title: "Protein and Creatine Powder — £450K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/protein-and-creatine-powder"
last_updated: "2026-07-31T11:00:28.221Z"
locale: en
meta:
description: "Niche score 47/100 · £450K/yr market · 234K searches/yr · £17.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £450K/yr market · 234K searches/yr · £17.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein and Creatine Powder — £450K/yr Amazon UK Niche (2026) - Flapen"
---
# **protein and creatine powder**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 58Growth 17Conversion 91Competition 15Returns 100Price range 70Avg price 81Brand share 0Review moat 44Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£17.35**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.77–£37.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£450K**
£450K/yr · 234K searches
**Review moat**
**Okay****2,060.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-15.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, protein and creatine powder is a £450K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein and creatine powder market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£347K–£434K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Myprotein85% - MaxiNutrition8% - Warrior4% - Nutrition Geeks3%
## **Top protein and creatine powder search terms**
- **my protein creatine**37K/yr-13.9%11.1% conv. - **myprotein creatine**37K/yr-12.7%11.0% conv. - **my protein creatine monohydrate**31K/yr-27.3%12.1% conv. - **impact creatine**18K/yr-17.1%16.9% conv. - **creatine my protein**19K/yr-32.4%9.8% conv. - **protein and creatine powder**10K/yr-13.4%2.8% conv. - **myprotein creatine monohydrate powder**7K/yr-18.6%11.0% conv. - **creatine myprotein**9K/yr-12.7%12.4% conv. - **maximuscle**9K/yr+1.5%1.6% conv. - **creatine protein powder**7K/yr-6.3%1.8% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/protein-and-creatine-powder/search-terms)
## **Top protein and creatine powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£45K20%£90K30%£135K40%£180K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Myprotein Impact Creatine Monohydrate Powder | 250 g | Micronised Creatine for Strength Power & Muscle Growth | 3 g Per Serving | Supports High-Intensity Training & Recovery | Unflavoured**Myprotein**£7.85**4.6★7,120 rev](https://www.amazon.co.uk/dp/B00HN8LE7A) [2**Myprotein Impact Pure Creatine Monohydrate Powder | 500 g (147 Servings) | Micronised Creatine for Strength & Muscle Growth | 3g Per Serving | Supports High-Intensity Training & Recovery | Unflavoured**Myprotein**£12.29**4.6★7,120 rev](https://www.amazon.co.uk/dp/B00CHJ3DW4) [3**Myprotein Impact Creatine Monohydrate Tablets High Strength Pure Creatine Pills to Boost High-Intensity Performance Micronised Creatine Supplement 250 Tablets (3 Months Supply) Vegan Friendly**Myprotein**£12.97**4.4★1,890 rev](https://www.amazon.co.uk/dp/B00LKE1Q44) [4**MaxiNutrition - Cyclone Vanilla - Premium Whey Protein Powder with Added Creatine Glutamine & HMB Low in Sugar and Fat Vegetarian-Friendly - 31g Protein 1.26kg. NO Artificial Colours OR Flavours**MaxiNutrition**£37.01**4.5★276 rev](https://www.amazon.co.uk/dp/B07YQP4PQJ) [5**Myprotein Impact Creatine Monohydrate Powder | 1 kg | Micronised Creatine for Strength Power & Muscle Growth | 3 g Per Serving | Supports High-Intensity Training & Recovery | Unflavoured**Myprotein**£22.07**4.6★1,341 rev](https://www.amazon.co.uk/dp/B00CHJ3D9W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Double Chocolate**Warrior**£15.05**117 rev1y ago](https://www.amazon.co.uk/dp/B0F1YK1YHB) [**Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Vanilla Ice-Cream**Warrior**£15.97**283 rev1y ago](https://www.amazon.co.uk/dp/B0DYFBFWHL) [**Myprotein Impact Pure Creatine Monohydrate Powder | 100 g (29 Servings) | Micronised Creatine for Strength & Muscle Growth | 3 g Per Serving | Supports High-Intensity Training & Recovery | Unflavoured**Myprotein**£5.77**61 rev1y ago](https://www.amazon.co.uk/dp/B0DSCFGXM5) [**Pure Creatine Monohydrate Powder - 315g (90 Servings) - Easy Dissolve Creatine Powder Unflavoured & Micronised (Not Creatine Gummies or Creatine Tablets) Vegan Creatine for Women and Men**Nutrition Geeks**£8.18**5,215 rev1y ago](https://www.amazon.co.uk/dp/B0DQQDZGCW) [**Myprotein Impact Pure Creatine Monohydrate Powder | 250 g (55 Servings) | Micronised Creatine for Strength & Muscle Growth | 3 g Per Serving | Supports Training & Recovery | Berry Burst**Myprotein**£9.48**71 rev4y ago](https://www.amazon.co.uk/dp/B07GZ75QYR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Myprotein Impact Pure Creatine Monohydrate Powder | 250 g (55 Servings) | Micronised Creatine for Strength & Muscle Growth | 3 g Per Serving | Supports Training & Recovery | Berry Burst**Myprotein**£9.48**4.8★**▲ 160%**](https://www.amazon.co.uk/dp/B07GZ75QYR) [**MaxiNutrition - Cyclone Vanilla - Premium Whey Protein Powder with Added Creatine Glutamine & HMB Low in Sugar and Fat Vegetarian-Friendly - 31g Protein 1.26kg. NO Artificial Colours OR Flavours**MaxiNutrition**£37.01**4.5★**▲ 75%**](https://www.amazon.co.uk/dp/B07YQP4PQJ) [**Warrior Whey Protein Powder + Creatine 500g 20 Servings High Protein Shake Supplement for Muscle Growth Recovery & Weight Loss Low Sugar Low Carb Meal Replacement Shake Double Chocolate**Warrior**£15.05**4.4★**▲ 61%**](https://www.amazon.co.uk/dp/B0F1YK1YHB) [**Myprotein Impact Creatine Monohydrate Powder | 1 kg | Micronised Creatine for Strength Power & Muscle Growth | 3 g Per Serving | Supports High-Intensity Training & Recovery | Unflavoured**Myprotein**£22.07**4.6★**▲ 56%**](https://www.amazon.co.uk/dp/B00CHJ3D9W) [**Myprotein Impact Pure Creatine Monohydrate Powder | 500 g (147 Servings) | Micronised Creatine for Strength & Muscle Growth | 3g Per Serving | Supports High-Intensity Training & Recovery | Unflavoured**Myprotein**£12.29**4.6★**▲ 16%**](https://www.amazon.co.uk/dp/B00CHJ3DW4)
**~~View all trending →~~**
## **What buyers say about protein and creatine powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good Quality”*
**Value For Money**12%
*“Amazing price”*
**Taste-Overall**8%
*“No nasty taste”*
**Solubility**7%
*“Mixes well”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Ease Of Use**5%
*“Easy to use”*
**Blend/Ratio**3%
*“Overall, it mixes well and works as it should”*
**Energy Level**3%
*“consistent energy on you”*
**Nutritional Content**3%
*“its still the best protein shake Ive had”*
**Mixing/Blending**2%
*“Excellent value and very easy to mix”*
### **What buyers complain about **
**Taste-Overall**13%
*“taste was pretty artificial”*
**Solubility**7%
*“Doesnt dissolve”*
**Flavor**6%
*“I thought it will have no flavour”*
**Side Effects**5%
*“started getting what I can only describe as hangover headaches and grogginess/brain fog”*
**Dosage**4%
*“Only 1 gram per tablet”*
**Value For Money**4%
*“Bit expensive”*
**Size-Overall**3%
*“The tablets are absolutely massive”*
**Residue**3%
*“there is residue left around my bottle”*
**Regulates Digestion**2%
*“They did seem to make me quite constipated though despite drinking more than enoigh liquids”*
**Measurement/Reading Accuracy**2%
*“which isnt ideal of wanting to take accurate measures”*
### **Top return reasons **
**Side Effects**100%
## **Common questions**
- **Is protein and creatine powder profitable to sell on Amazon United Kingdom?**
- The niche generates £450K/yr across 12 tracked products. 90-day search growth is -15.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the protein and creatine powder niche?**
- 4 brands and 33 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in protein and creatine powder?**
- Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.0%.
- **What does it cost to enter the protein and creatine powder niche?**
- Listings span £5.77–£37.01; the average listing price is £17.35 (sweet spot $15–$100). The average incumbent carries 2,061 reviews — the moat a new listing must climb.
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