---
title: "Propolis — £111K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/propolis"
last_updated: "2026-07-31T12:59:06.498Z"
locale: en
meta:
description: "Niche score 46/100 · £111K/yr market · 101K searches/yr · £12.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £111K/yr market · 101K searches/yr · £12.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Propolis — £111K/yr Amazon UK Niche (2026) - Flapen"
---
# **propolis**
**Skip it**
Soft demand (-25.3% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 12Conversion 81Competition 29Returns 100Price range 78Avg price 58Brand share 31Review moat 76Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****£6.40–£46.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****473.22**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.97**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£111K**
£111K/yr · 101K searches
**Growth**
**Bad****-25.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, propolis is a £111K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **propolis market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£104K–£130K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**10%**
- Bee Health34% - Natural Answers21% - Naturalma19% - Raw Pot6% - ALPHA016% - Just Bee4% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.
3K2KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/propolis/trend)
## **Top propolis search terms**
- **propolis**68K/yr-24.7%6.6% conv. - **bee propolis**20K/yr-29.3%7.0% conv. - **propolis liquid**8K/yr-3.0%8.3% conv. - **propolis tincture**5K/yr-46.7%6.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/propolis/search-terms)
## **Top propolis products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£33K40%£44K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bee Health Propolis Liquid 30ml Pack of 2**Bee Health**£8.40**4.6★1,132 rev](https://www.amazon.co.uk/dp/B008E4O6Q8) [2**Propolis (Propolis) Resin Alcohol-Free Mother Tincture Naturalma - Liquid Extract Drops 120 ml - Food Supplement**Naturalma**£13.71**4.6★2,189 rev](https://www.amazon.co.uk/dp/B08PVQR7NK) [3**Natural Answers Pure Bee Propolis 2000mg 270 Capsules 135 Servings - 100% Suitable for Vegetarians Bees Propoli**Natural Answers**£18.91**4.6★732 rev](https://www.amazon.co.uk/dp/B0753GRBR4) [4**Bee Propolis Liquid 30ml (1 Bottle) Alcohol-Free Propolis Liquid Extract Tincture Skin Healing Throat and Mouth Health by Natural Answers. -**Natural Answers**£9.31**4.5★295 rev](https://www.amazon.co.uk/dp/B09B2N9DTC) [5**RAW POT - ORGANIC RAW PROPOLIS EXTRACT - Alcohol-Free 100% Pure Unpasteurised Natural Bee Propolis Liquid for Sore Throat & Cold Immunity Support Skin Hair Dental Care | Kids & Adults Drops (50ml)**Raw Pot**£24.86**4.4★56 rev](https://www.amazon.co.uk/dp/B0C4Q2H13B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour**Just Bee**£10.00**124 rev7mo ago](https://www.amazon.co.uk/dp/B0G4X7BTLK) [**Vimergy PropolisPureTM (57 Servings) 1220mg Propolis Extract Standardized to polyphenols Vegetarian Supplement Formulated Without Sugar or Binders Non-GMO & Gluten-Free (115 ml)**Vimergy**£46.67**852 rev3y ago](https://www.amazon.co.uk/dp/B09VPZKV8F) [**RAW POT - ORGANIC RAW PROPOLIS EXTRACT - Alcohol-Free 100% Pure Unpasteurised Natural Bee Propolis Liquid for Sore Throat & Cold Immunity Support Skin Hair Dental Care | Kids & Adults Drops (50ml)**Raw Pot**£24.86**56 rev3y ago](https://www.amazon.co.uk/dp/B0C4Q2H13B) [**RAW POT - Organic RAW Propolis Spray for Kids 1+ - Alcohol-Free Pure Unpasteurised Natural Bee Propolis Liquid for Sore Throat Relief Children Immune Support Immunity Supplement for Kids (20ml)**Raw Pot**£13.13**79 rev3y ago](https://www.amazon.co.uk/dp/B0C4Q8HKNF) [**Bee Propolis Cream 60ml - Moisturising Natural Propolis Balm Ointment Remedy for Dry Skin Cold Sores and Spots - UK Manufactured**Natural Answers**£10.92**294 rev4y ago](https://www.amazon.co.uk/dp/B09N7FJGBL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour**Just Bee**£10.00**4.5★**▲ 241%**](https://www.amazon.co.uk/dp/B0G4X7BTLK) [**Bee Propolis Extract 4800mg Standardised 108mg Flavonoids 180 Vegan Capsules High Strength Propolis Supplement - Resealable and Recyclable Pouch by Alpha01**ALPHA01**£10.60**4.6★**▲ 67%**](https://www.amazon.co.uk/dp/B0D15YVLDK) [**Vimergy PropolisPureTM (57 Servings) 1220mg Propolis Extract Standardized to polyphenols Vegetarian Supplement Formulated Without Sugar or Binders Non-GMO & Gluten-Free (115 ml)**Vimergy**£46.67**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B09VPZKV8F) [**Natural Answers Pure Bee Propolis 2000mg 270 Capsules 135 Servings - 100% Suitable for Vegetarians Bees Propoli**Natural Answers**£18.91**4.6★**▲ 25%**](https://www.amazon.co.uk/dp/B0753GRBR4) [**Bee Propolis Cream 60ml - Moisturising Natural Propolis Balm Ointment Remedy for Dry Skin Cold Sores and Spots - UK Manufactured**Natural Answers**£10.92**4.4★**▲ 10%**](https://www.amazon.co.uk/dp/B09N7FJGBL)
**~~View all trending →~~**
## **What buyers say about propolis**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Honest & reliable company”*
**Cough Relief**10%
*“Cough has gone”*
**Taste-Overall**7%
*“Tastes good”*
**Advertised Vs Actual Product**7%
*“Does the job”*
**Value For Money**7%
*“Great value”*
**Cold Relief**5%
*“Prevents colds alot”*
**Efficiency**4%
*“I think it is effective”*
**Spray/Flow**3%
*“Just throat spray very easy to take the tast is nice to”*
**Strength**2%
*“Effective”*
**Immunity Booster**2%
*“Help me a lot for my immune health”*
### **What buyers complain about **
**Taste-Overall**17%
*“Tastes pretty grim”*
**Value For Money**9%
*“More effective products in the market at cheaper price than this”*
**Allergies**7%
*“Allergic reaction”*
**Cough Relief**5%
*“I used to get terrible tonsillitis”*
**Advertised Vs Actual Product**5%
*“Misleading name”*
**Thickness**5%
*“it used to be much thicker sadly”*
**Pain Relief-Overall**5%
*“Did not ease the pain at all very disappointed”*
**Recycle/Reuse**5%
*“wont replenish”*
**Natural Ingredients**3%
*“this is definitely not all natural”*
**Functionality-Overall**3%
*“Non effective”*
### **Top return reasons **
**Flammable**25%
**Natural Ingredients**25%
**Moist/Dry**25%
**Advertised Vs Actual Product**13%
**Ingredients-Overall**13%
## **Common questions**
- **Is propolis profitable to sell on Amazon United Kingdom?**
- The niche generates £111K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the propolis niche?**
- 10 brands and 36 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in propolis?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Allergies. The return rate is 0.1%.
- **When does demand for propolis peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the propolis niche?**
- Listings span £6.40–£46.67; the average listing price is £12.97 (sweet spot $15–$100). The average incumbent carries 473 reviews — the moat a new listing must climb.
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