---
title: "Trend — prime day deals 2023 - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/prime-day-deals-2023/trend"
last_updated: "2026-07-31T13:34:11.029Z"
locale: en
meta:
  description: "Niche score 54/100 · £506K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £506K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — prime day deals 2023 - Flapen"
---

# **prime day deals 2023**

**Worth a look**

Shows a sweet-spot price point ($25.17 avg), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Market size 60Growth 21Conversion 76Competition 44Returns 90Price range 73Avg price 95Brand share 14Review moat 24Quality gap 76

**Avg price**

**Incredible****£25.17**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£2.07–£49.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£506K**

£506K/yr · 273K searches

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,503.96**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-8.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand