---
title: "Prime Day Deals 2023 — £506K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/prime-day-deals-2023"
last_updated: "2026-07-31T13:29:05.879Z"
locale: en
meta:
description: "Niche score 54/100 · £506K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £506K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Prime Day Deals 2023 — £506K/yr Amazon UK Niche (2026) - Flapen"
---
# **prime day deals 2023**
**Worth a look**
Shows a sweet-spot price point ($25.17 avg), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 60Growth 21Conversion 76Competition 44Returns 90Price range 73Avg price 95Brand share 14Review moat 24Quality gap 76
**Avg price**
**Incredible****£25.17**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£2.07–£49.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£506K**
£506K/yr · 273K searches
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,503.96**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, prime day deals 2023 is a £506K/yr Amazon United Kingdom market (273K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **prime day deals 2023 market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£378K–£503K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **56%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**202**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 93%
**Open market**
**4%**
- Oral-B87% - 7AM2M2% - Coulax Pro2% - BIOMED1% - Euthymol1% - YTEATH PRO1% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/prime-day-deals-2023/trend)
## **Top prime day deals 2023 search terms**
- **oral b pro 1**45K/yr+18.5%4.6% conv. - **oral b vitality pro electric toothbrush**30K/yr-8.8%11.1% conv. - **pink electric toothbrush**33K/yr-15.5%4.9% conv. - **electric toothbrush pink**27K/yr-37.0%4.5% conv. - **pink toothbrush**18K/yr-11.4%3.4% conv. - **oral b pro series 1**14K/yr+11.0%4.0% conv. - **oral b vitality pro**15K/yr-5.6%7.8% conv. - **oral b pro 1 680**12K/yr+6.7%1.5% conv. - **oral b pro vitality toothbrush**8K/yr-7.4%3.9% conv. - **oral b pink electric toothbrush**9K/yr-15.3%4.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/prime-day-deals-2023/search-terms)
## **Top prime day deals 2023 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£25K10%£51K15%£76K20%£101K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Pro 1 Electric Toothbrush for Adults 1 Handle Pink - 3D Cleaning 1 Brush Head Gum Pressure Control Travel Rechargeable Toothbrush UK 2 Pin Plug**Oral-B**£25.68**4.2★3,007 rev](https://www.amazon.co.uk/dp/B0C141YWL4) [2**Oral-B Vitality Pro Electric Toothbrushes for Adults for Him/Her 1 Handle 2 Toothbrush Heads 3 Brushing Modes Including Sensitive Plus 2 Pin UK Plug Black**Oral-B**£18.45**4.1★24,095 rev](https://www.amazon.co.uk/dp/B0B18V92KS) [3**Oral-B Pro 1 Electric Toothbrush for Adults with 3D Cleaning 1 Toothbrush Head Gum Pressure Control 2 Pin UK Plug Blue**Oral-B**£25.99**4.2★3,007 rev](https://www.amazon.co.uk/dp/B0C13ZWW22) [4**Oral-B Vitality Pro Electric Toothbrushes Adults Oral B Electric Toothbrush 1 Handle 2 Toothbrush Heads 3 Brushing Modes Including Sensitive Plus Rechargeable Toothbrush 2 Pin UK Plug Blue**Oral-B**£18.66**4.1★24,095 rev](https://www.amazon.co.uk/dp/B0C3JBKSR7) [5**Oral-B Vitality Pro Electric Toothbrushes Adults 1 Handle 2 Oral B Electric Toothbrush Heads 3 Brushing Modes Including Sensitive Plus Rechargeable 2 Pin UK Plug Purple**Oral-B**£18.38**4.1★24,095 rev](https://www.amazon.co.uk/dp/B0B18Z7VRK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rotating Electric Toothbrush with 8 Brush Heads (2 Types) for Adults and Kids 60-Day Battery Life Wireless Wall Charging Station 5 Modes Power Toothbrush with Travel Case**YTEATH PRO**£17.57**2,032 rev1y ago](https://www.amazon.co.uk/dp/B0DWSFDQTN) [**Oral-B Pro 1 680 Electric Toothbrush Design Edition Rechargeable Black with White case**Oral-B**£28.24**30 rev1y ago](https://www.amazon.co.uk/dp/B0DWL39RT9) [**Oral-B Pro 1 680 Electric Toothbrush Design Edition Rechargeable Pink with White case**Oral-B**£24.57**34 rev1y ago](https://www.amazon.co.uk/dp/B0DWKZW8CW) [**Oral-B Pro 1 Electric Toothbrush**Oral-B**£26.65**45 rev1y ago](https://www.amazon.co.uk/dp/B0DQYCR855) [**Euthymol Whitening Toothbrush (Pink) Compact Small Full Head High-Strength Micro Soft bristles Deep Cleaning Sensitive Gums Teeth Daily Oral Enamel Dental Care**Euthymol**£4.75**783 rev1y ago](https://www.amazon.co.uk/dp/B0CKTH2M32)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oral-B Pro 1 Electric Toothbrush**Oral-B**£26.65**4.3★**▲ 105%**](https://www.amazon.co.uk/dp/B0DQYCR855) [**Oral-B Pro 1 680 Electric Toothbrush Design Edition Rechargeable Black with White case**Oral-B**£28.24**4.2★**▲ 97%**](https://www.amazon.co.uk/dp/B0DWL39RT9) [**Oral-B Pro 1 Electric Toothbrush for Adults with 3D Cleaning 1 Toothbrush Head Gum Pressure Control 2 Pin UK Plug Blue**Oral-B**£25.99**4.2★**▲ 91%**](https://www.amazon.co.uk/dp/B0C13ZWW22) [**Rotating Electric Toothbrush with 8 Brush Heads (2 Types) for Adults and Kids 60-Day Battery Life Wireless Wall Charging Station 5 Modes Power Toothbrush with Travel Case**YTEATH PRO**£17.57**4.3★**▲ 69%**](https://www.amazon.co.uk/dp/B0DWSFDQTN) [**Euthymol Whitening Toothbrush (Pink) Compact Small Full Head High-Strength Micro Soft bristles Deep Cleaning Sensitive Gums Teeth Daily Oral Enamel Dental Care**Euthymol**£4.75**4.6★**▲ 41%**](https://www.amazon.co.uk/dp/B0CKTH2M32)
**~~View all trending →~~**
## **What buyers say about prime day deals 2023**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**31%
*“Very good for gum health too”*
**Value For Money**16%
*“Excellent value”*
**Quality-Overall**10%
*“Great value and quality arrived quickly”*
**Charging**4%
*“Easy charging”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Cleaning**3%
*“Cleans well”*
**Ease Of Use**2%
*“Simple to use”*
**Battery Life**2%
*“Long lasting battery”*
**Color**2%
*“Colours very bright”*
**Efficiency**2%
*“Works well”*
### **What buyers complain about **
**Charging**33%
*“Not charging”*
**Battery Life**10%
*“Short battery life”*
**Oral Hygiene**10%
*“I feel it has damaged my gums, cant recommend”*
**Durability**6%
*“Broke within a week”*
**Quality-Overall**6%
*“Disappointing Quality”*
**Strength**3%
*“Not powerful enough”*
**Value For Money**3%
*“Waste of money”*
**Ease Of Cleaning**2%
*“no cleaning ability”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Vibration/Speed Control**2%
*“Too much vibration”*
### **Top return reasons **
**Charging**46%
**Functionality-Overall**10%
**Oral Hygiene**6%
**Battery Life**5%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Strength**3%
**Compatibility-Overall**3%
**Durability**3%
**Color**2%
## **Common questions**
- **Is prime day deals 2023 profitable to sell on Amazon United Kingdom?**
- The niche generates £506K/yr across 27 tracked products. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the prime day deals 2023 niche?**
- 10 brands and 202 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in prime day deals 2023?**
- Top complaints mined from reviews: Charging, Battery Life, Oral Hygiene. The return rate is 1.3%.
- **When does demand for prime day deals 2023 peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the prime day deals 2023 niche?**
- Listings span £2.07–£49.37; the average listing price is £25.17 (sweet spot $15–$100). The average incumbent carries 5,504 reviews — the moat a new listing must climb.
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