---
title: "Preparation H Hemorrhoid Cream — £86K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/preparation-h-hemorrhoid-cream"
last_updated: "2026-07-31T17:27:03.619Z"
locale: en
meta:
description: "Niche score 29/100 · £86K/yr market · 88K searches/yr · £5.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £86K/yr market · 88K searches/yr · £5.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Preparation H Hemorrhoid Cream — £86K/yr Amazon UK Niche (2026) - Flapen"
---
# **preparation h hemorrhoid cream**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 12Conversion 100Competition 0Returns 100Price range 0Avg price 14Brand share 0Review moat 24Quality gap 20
**Conversion**
**Incredible****19.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****5,393**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£86K**
£86K/yr · 88K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£5.08**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-25.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.70–£6.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, preparation h hemorrhoid cream is a £86K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 29/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **preparation h hemorrhoid cream market data**
- **Units sold / yr**
- **15K–20K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£76K–£102K**
- units × avg price
- **Conversion rate**
- **19.3%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**57**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- WAITROSE75% - Germoloids10% - Anusol9% - JJH Medical6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.2% search growth over the last 90 days.
25K15KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 11.2×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/preparation-h-hemorrhoid-cream/trend)
## **Top preparation h hemorrhoid cream search terms**
- **preparation h hemorrhoid cream**48K/yr-28.9%18.8% conv. - **preparation h clear gel**12K/yr+27.7%19.8% conv. - **preparation h**18K/yr-26.9%11.4% conv. - **preparation h ointment**9K/yr-56.5%8.8% conv. - **preparation h max strength hemorrhoid cream**688/yr-91.3%0.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/preparation-h-hemorrhoid-cream/search-terms)
## **Top preparation h hemorrhoid cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£17K40%£35K60%£52K80%£69K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Preparation H Gel 25g**WAITROSE**£4.88**4.6★925 rev](https://www.amazon.co.uk/dp/B00KOR2S0Y) [2**Anusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)**Anusol**£3.70**4.6★5,535 rev](https://www.amazon.co.uk/dp/B000KUAHZS) [3**3 Way Action Clear Gel Cooling & Soothing Gel for Sore Skin Helps Relieve Itching Burning & Discomfort Clear Non-Greasy Formula Includes JJH Medical Leaflet**JJH Medical**£6.78**5.0★1 rev](https://www.amazon.co.uk/dp/B0GS6YT733) [4**Germoloids Haemorrhoid Cream Piles Treatment with Anaesthetic to Numb the Pain & Itch 55 g Pack of 1 (Packing may vary).**Germoloids**£4.95**4.6★10,968 rev](https://www.amazon.co.uk/dp/B000KKK4UG) [5**Germoloids Haemorrhoid Treatment & Piles Treatment Ointment Triple Action with Anaesthetic to Numb the Pain & Itch 55 ml ( Pack of 1)**Germoloids**£5.09**4.6★9,536 rev](https://www.amazon.co.uk/dp/B000KHVKSY)
### **Newest**
by launch date
[**3 Way Action Clear Gel Cooling & Soothing Gel for Sore Skin Helps Relieve Itching Burning & Discomfort Clear Non-Greasy Formula Includes JJH Medical Leaflet**JJH Medical**£6.78**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GS6YT733) [**Preparation H Gel 25g**WAITROSE**£4.88**925 rev12y ago](https://www.amazon.co.uk/dp/B00KOR2S0Y) [**Anusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)**Anusol**£3.70**5,535 rev17y ago](https://www.amazon.co.uk/dp/B000KUAHZS) [**Germoloids Haemorrhoid Cream Piles Treatment with Anaesthetic to Numb the Pain & Itch 55 g Pack of 1 (Packing may vary).**Germoloids**£4.95**10,968 rev19y ago](https://www.amazon.co.uk/dp/B000KKK4UG) [**Germoloids Haemorrhoid Treatment & Piles Treatment Ointment Triple Action with Anaesthetic to Numb the Pain & Itch 55 ml ( Pack of 1)**Germoloids**£5.09**9,536 rev19y ago](https://www.amazon.co.uk/dp/B000KHVKSY)
### **Trending**
90-day click momentum
[**3 Way Action Clear Gel Cooling & Soothing Gel for Sore Skin Helps Relieve Itching Burning & Discomfort Clear Non-Greasy Formula Includes JJH Medical Leaflet**JJH Medical**£6.78**5.0★**▲ 276%**](https://www.amazon.co.uk/dp/B0GS6YT733) [**Germoloids Haemorrhoid Cream Piles Treatment with Anaesthetic to Numb the Pain & Itch 55 g Pack of 1 (Packing may vary).**Germoloids**£4.95**4.6★**▲ 11%**](https://www.amazon.co.uk/dp/B000KKK4UG) [**Preparation H Gel 25g**WAITROSE**£4.88**4.6★**— 1%**](https://www.amazon.co.uk/dp/B00KOR2S0Y) [**Anusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)**Anusol**£3.70**4.6★**▼ 16%**](https://www.amazon.co.uk/dp/B000KUAHZS) [**Germoloids Haemorrhoid Treatment & Piles Treatment Ointment Triple Action with Anaesthetic to Numb the Pain & Itch 55 ml ( Pack of 1)**Germoloids**£5.09**4.6★**▼ 32%**](https://www.amazon.co.uk/dp/B000KHVKSY)
## **What buyers say about preparation h hemorrhoid cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**21%
*“It works as it should do”*
**Quality-Overall**16%
*“Best on market”*
**Efficiency**15%
*“Works perfectly”*
**Ease Of Use**10%
*“Ease of use”*
**Value For Money**9%
*“Great value”*
**Soothing Effect**3%
*“It calms the area almost immediately”*
**Allergies**3%
*“doesnt irritate sensitive skin”*
**Itch Relief**2%
*“Provide good relief from itching”*
**Thickness**2%
*“Just the job better than red one as this is a thicker cream”*
**Ease Of Application**2%
*“easy to apply”*
### **What buyers complain about **
**Allergies**11%
*“I had a very painful hemorrhoid”*
**Value For Money**8%
*“However over priced because half the size of my old one for same money that was bought in a pharmacy”*
**Quality-Overall**7%
*“its not quite as good as the leading brand, the one in the blue & white tubes”*
**Functionality-Overall**6%
*“Completely ineffective”*
**Taste-Overall**6%
*“Tastes horrible”*
**Adhesion/Stickiness**6%
*“it doesn't stick anything”*
**Wrinkles**6%
*“Didnt work for wrinkles”*
**Dilute/Watery**6%
*“the contents watered down”*
**Itch Relief**6%
*“I got this by mistake I usually get the cream, this stings when I put it on and after two days I have pain and terrible itching”*
**Thickness**6%
*“A bit thinner than the original”*
## **Common questions**
- **Is preparation h hemorrhoid cream profitable to sell on Amazon United Kingdom?**
- The niche generates £86K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Skip it (29/100).
- **How competitive is the preparation h hemorrhoid cream niche?**
- 4 brands and 57 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in preparation h hemorrhoid cream?**
- Top complaints mined from reviews: Allergies, Value For Money, Quality-Overall. The return rate is 0.0%.
- **When does demand for preparation h hemorrhoid cream peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 11.2× the quietest.
- **What does it cost to enter the preparation h hemorrhoid cream niche?**
- Listings span £3.70–£6.78; the average listing price is £5.08 (sweet spot $15–$100). The average incumbent carries 5,393 reviews — the moat a new listing must climb.
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