---
title: "Products — pregnancy test - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/pregnancy-test/products"
last_updated: "2026-07-31T12:45:32.378Z"
locale: en
meta:
  description: "Niche score 59/100 · £4.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £4.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — pregnancy test - Flapen"
---

# **pregnancy test**

**Worth a look**

Shows searches that convert (19.2% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 97Growth 24Conversion 99Competition 36Returns 99Price range 33Avg price 21Brand share 30Review moat 25Quality gap 86

**Conversion**

**Incredible****19.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£4.2M**

£4.2M/yr · 2.9M searches

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****£2.64–£21.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,205**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-2.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.42**

avg listing price — sweet spot $15–$100