---
title: "Pqq — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/pqq"
last_updated: "2026-07-31T10:33:35.603Z"
locale: en
meta:
description: "Niche score 48/100 · £61K/yr market · 36K searches/yr · £21.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £61K/yr market · 36K searches/yr · £21.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pqq — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **pqq**
**Skip it**
Soft demand (-32.5% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 9Conversion 79Competition 22Returns 100Price range 91Avg price 91Brand share 37Review moat 90Quality gap 60
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£21.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£11.75–£76.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****192.92**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£61K**
£61K/yr · 36K searches
**Growth**
**Bad****-32.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pqq is a £61K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pqq market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£64K–£85K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#444**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**13%**
- Health Thru Nutrition40% - Toniiq18% - Fitimins11% - Balance Nutrition8% - Hellenia7% - welzo4% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -32.5% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/pqq/trend)
## **Top pqq search terms**
- **pqq**17K/yr-19.9%8.7% conv. - **pqq supplement**15K/yr-41.3%7.6% conv. - **pqq supplement 20mg**4K/yr-45.8%7.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/pqq/search-terms)
## **Top pqq products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PQQ 20mg Pyrroloquinoline Quinone as PureQQ | Vegan Certified Non-GMO Gluten Free | by Health Thru Nutrition (Pack of 120)**Health Thru Nutrition**£16.03**4.6★1,980 rev](https://www.amazon.co.uk/dp/B07CVNX2RV) [2**Ultra High Purity PQQ Capsules - 99%+ Highly Purified and Bioavailable -120 Capsules - 20mg Concentrated Formula - Pyrroloquinoline Quinone Supplement**Toniiq**£20.11**4.5★209 rev](https://www.amazon.co.uk/dp/B09SGM8G68) [3**PQQ 20mg 120 Capsules Pyrroloquinoline Quinone Supplement High Purity >99% - PQQ Disodium Salt Bioavailable Form - Vegan Anti-Aging Support - Mitochondrial Cellular Natural Energy Booster**Balance Nutrition**£15.96**4.2★36 rev](https://www.amazon.co.uk/dp/B0F63F2STX) [4**PQQ Supplement 20mg | Pure Pyrroloquinoline Quinone - High Strength | 60 Vegan PQQ Capsules | Energy Brain Cell Health Mitochondria & Anti-Ageing Support | 2-Month Supply Made in the UK by Hellenia**Hellenia**£11.99**4.0★19 rev](https://www.amazon.co.uk/dp/B0FPQT4JXC) [5**PQQ 20mg | High Strength 99% Pure Pyrroloquinoline Quinone | 4-Month Supply | 120 Vegan Capsules | UK-Made Supplement | Energy Brain Cell Health Mitochondria & Anti-Ageing Support | Fitimins**Fitimins**£15.11**4.9★21 rev](https://www.amazon.co.uk/dp/B0DQ53F6CW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Welzo PQQ 20mg 99%+ Ultra High Purity Pyrroloquinoline Quinone Bio-Identical Mitochondrial & Cellular Energy Support High Potency Antioxidant 60 Capsules**welzo**£21.86**7 rev5mo ago](https://www.amazon.co.uk/dp/B0GMJX7ZPT) [**Enevolve PQQ Gummies 20mg Supplement 2 Month Supply Mitochondrial Support Oxidative Stresss Reducer Cellular Energy & Brain Support Supplement Sugar & Gluten Free Non GMO**ENEVOLVE**£14.68**1 rev1y ago](https://www.amazon.co.uk/dp/B0F9LHF3WP) [**NR with PQQ | 300mg Nicotinamide Riboside + 20mg PQQ | Mitochondria Maximizer | Non-GMO | Pack of 60**Health Thru Nutrition**£16.39**101 rev1y ago](https://www.amazon.co.uk/dp/B0CDQJQ5C1) [**PQQ 20mg 120 Capsules Pyrroloquinoline Quinone Supplement High Purity >99% - PQQ Disodium Salt Bioavailable Form - Vegan Anti-Aging Support - Mitochondrial Cellular Natural Energy Booster**Balance Nutrition**£15.96**36 rev1y ago](https://www.amazon.co.uk/dp/B0F63F2STX) [**PQQ 20mg | High Strength 99% Pure Pyrroloquinoline Quinone | 4-Month Supply | 120 Vegan Capsules | UK-Made Supplement | Energy Brain Cell Health Mitochondria & Anti-Ageing Support | Fitimins**Fitimins**£15.11**21 rev1y ago](https://www.amazon.co.uk/dp/B0DQ53F6CW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CoQ10 500mg High Strength Capsules 300 Vegan Softgels with PQQ Omega 3 Sunflower Lecithin & BioPerine High Absorption Coenzyme Q10 Supplement Energy Heart & Cellular Support 2 Daily**Shezi & co**£13.13**4.3★**▲ 226%**](https://www.amazon.co.uk/dp/B0GQ753TW8) [**Welzo PQQ 20mg 99%+ Ultra High Purity Pyrroloquinoline Quinone Bio-Identical Mitochondrial & Cellular Energy Support High Potency Antioxidant 60 Capsules**welzo**£21.86**4.8★**▲ 137%**](https://www.amazon.co.uk/dp/B0GMJX7ZPT) [**Enevolve PQQ Gummies 20mg Supplement 2 Month Supply Mitochondrial Support Oxidative Stresss Reducer Cellular Energy & Brain Support Supplement Sugar & Gluten Free Non GMO**ENEVOLVE**£14.68**5.0★**▲ 54%**](https://www.amazon.co.uk/dp/B0F9LHF3WP) [**NR with PQQ | 300mg Nicotinamide Riboside + 20mg PQQ | Mitochondria Maximizer | Non-GMO | Pack of 60**Health Thru Nutrition**£16.39**4.3★**▲ 47%**](https://www.amazon.co.uk/dp/B0CDQJQ5C1) [**Pure Encapsulations CoQ10 SR with PQQ - Protects from oxidative Stress Supports Immune System - 60 Capsules**Pure Encapsulations**£76.71**4.5★**▲ 27%**](https://www.amazon.co.uk/dp/B0CTTQBJNF)
**~~View all trending →~~**
## **What buyers say about pqq**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Energy Level**14%
*“boosting energy”*
**Quality-Overall**11%
*“the quality feels consistent with that”*
**Ease Of Chewing/Swallowing**11%
*“These CoQ10 capsules are easy to take and feel high-quality”*
**Value For Money**8%
*“I think its worth the price”*
**Ingredients-Overall**8%
*“Great quality ingredients”*
**Vitamin**7%
*“Good value supplement”*
**Dosage**4%
*“I like that the dosage is clearly stated at 2 capsules per day”*
**Nutritional Content**4%
*“delivers a clear everyday benefit”*
**Side Effects**3%
*“I haven't noticed any drop in benefits I've gained so this is definitely effective”*
**Focus Enhancement**3%
*“steady improvement in mental CLARITY”*
### **What buyers complain about **
**Value For Money**12%
*“It is a bit expensive”*
**Energy Level**8%
*“Theres no obvious change in energy, focus, or overall performance”*
**Oily/Greasy**6%
*“Snake oil”*
**Accuracy-Overall**3%
*“it is difficult to test the actual contents of these things”*
**Size-Overall**2%
*“They are slightly larger than average”*
**Focus Enhancement**2%
*“Theres no obvious change in energy, focus, or overall performance”*
**Vitamin**1%
*“I had to knock this supplement down a peg because for me it was a disaster”*
**Taste-Overall**1%
*“They have no particular taste or smell”*
**Smell**1%
*“no strong smell or taste”*
## **Common questions**
- **Is pqq profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the pqq niche?**
- 11 brands and 12 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in pqq?**
- Top complaints mined from reviews: Value For Money, Energy Level, Oily/Greasy. The return rate is 0.0%.
- **When does demand for pqq peak?**
- Demand peaks in Feb; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the pqq niche?**
- Listings span £11.75–£76.71; the average listing price is £21.33 (sweet spot $15–$100). The average incumbent carries 193 reviews — the moat a new listing must climb.
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