---
title: "Plasters — £993K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/plasters"
last_updated: "2026-07-31T19:33:39.273Z"
locale: en
meta:
description: "Niche score 52/100 · £993K/yr market · 1.6M searches/yr. Prices mostly outside the sweet spot ($1.18–$5.05) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £993K/yr market · 1.6M searches/yr. Prices mostly outside the sweet spot ($1.18–$5.05) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Plasters — £993K/yr Amazon UK Niche (2026) - Flapen"
---
# **plasters**
**Worth a look**
Shows searches that convert (21.1% search→purchase), but prices mostly outside the sweet spot ($1.18–$5.05) keeps it on the watch list.
Market size 77Growth 44Conversion 100Competition 24Returns 100Price range 0Avg price 8Brand share 27Review moat 37Quality gap 55
**Conversion**
**Incredible****21.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£993K**
£993K/yr · 1.6M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+15.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,823.13**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£3.01**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.18–£5.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plasters is a £993K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plasters market data**
- **Units sold / yr**
- **300K–400K**
- avg 20,000–25,000/product
- **Revenue / yr**
- **£903K–£1.2M**
- units × avg price
- **Conversion rate**
- **21.1%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**61**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**8%**
- Elastoplast63% - Lewis-Plast9% - Safety First Aid Group7% - TENERIS5% - Value Aid5% - Safe + Sound3% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.2% search growth over the last 90 days.
35K25KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/plasters/trend)
## **Top plasters search terms**
- **plasters**800K/yr+19.3%16.8% conv. - **plasters waterproof assorted**99K/yr+26.1%20.0% conv. - **elastoplast**99K/yr+16.8%10.2% conv. - **waterproof plasters**86K/yr+38.9%11.4% conv. - **plaster**108K/yr-7.5%6.0% conv. - **fabric plasters**60K/yr+3.3%16.4% conv. - **plasters fabric**50K/yr+8.7%17.7% conv. - **elastoplast fabric plasters**47K/yr+3.4%20.4% conv. - **plasters for wounds**51K/yr+2.7%6.5% conv. - **elastoplast waterproof plasters**24K/yr-4.6%12.4% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/plasters/search-terms)
## **Top plasters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£149K30%£298K45%£447K60%£596K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Elastoplast Extra Flexible Fabric Plaster Strips (40 Pieces) Extra Flexible Fabric Breathable Large Plasters Water-Repellent Strong Adhesion Tan**Elastoplast**£2.02**4.7★5,106 rev](https://www.amazon.co.uk/dp/B0152XTBX6) [2**Elastoplast Fabric Cut to Size (1 m x 6 cm) Extra Flexible Wound Care Moves with the Body Water-Repellent & Breathable 10 Strips**Elastoplast**£2.40**4.7★13,108 rev](https://www.amazon.co.uk/dp/B001RYQNGS) [3**Safety First Aid Group HypaPlast Pink Washproof Assorted (100) Sterile Hypoallergenic**Safety First Aid Group**£5.05**4.4★10,788 rev](https://www.amazon.co.uk/dp/B004DP9UMM) [4**Lewis-Plast Premium Assorted Breathable Sterile Hypoallergenic Fabric Plasters Box of 100 First Aid Medical Grade Plaster Suitable for All Types of Minor Cuts and Grazes**Lewis-Plast**£3.59**4.6★697 rev](https://www.amazon.co.uk/dp/B09FBG641M) [5**Value Aid Assorted Washproof Plasters - Pack of 100 Individually Wrapped Hypoallergenic Latex-Free Adhesive - 5 Popular Sizes for First Aid Kit & On-The-Go Medical Supplies**Value Aid**£3.50**4.4★799 rev](https://www.amazon.co.uk/dp/B07K7MZNC1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Teneris Universal Plasters - Pack of 100 Waterproof Hypoallergenic Latex-Free PE Wound Dressings with Strong Adhesive for Cuts Blisters & Grazes for Everyday Protection**TENERIS**£4.61**30 rev9mo ago](https://www.amazon.co.uk/dp/B0FVYHZZFY) [**Teneris Aqua Waterproof Plasters - Pack of 100 Transparent Hypoallergenic Latex-Free Wound Dressings for Cuts Blisters & Grazes Washproof Second-Skin Plasters for Everyday Protection**TENERIS**£4.52**86 rev9mo ago](https://www.amazon.co.uk/dp/B0FVYH6K3M) [**Lewis-Plast Premium Assorted Breathable Sterile Hypoallergenic Fabric Plasters Box of 100 First Aid Medical Grade Plaster Suitable for All Types of Minor Cuts and Grazes**Lewis-Plast**£3.59**697 rev1y ago](https://www.amazon.co.uk/dp/B09FBG641M) [**Lewis-Plast Premium Assorted Breathable Sterile Hypoallergenic Washproof Plasters Box of 100 First Aid Medical Grade Waterproof Plaster Suitable for All Types of Minor Cuts and Grazes**Lewis-Plast**£3.36**1,070 rev4y ago](https://www.amazon.co.uk/dp/B09FBG5QRF) [**Elastoplast Sensitive Hypoallergenic Plasters Light (20 Pieces) for Painless Removal Soft and Breathable Fabric Plasters Strong Adhesive Light Skin Tone for Sensitive Skin**Elastoplast**£2.08**2,134 rev5y ago](https://www.amazon.co.uk/dp/B08QX2MQVW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Teneris Universal Plasters - Pack of 100 Waterproof Hypoallergenic Latex-Free PE Wound Dressings with Strong Adhesive for Cuts Blisters & Grazes for Everyday Protection**TENERIS**£4.61**4.3★**▲ 114%**](https://www.amazon.co.uk/dp/B0FVYHZZFY) [**Dependaplast Advanced Fabric Plasters Assorted - Latex-Free Washproof Extra Flexible Low-Allergy Adhesive Lightweight Stretch - Wallet of 20**Dependaplast**£1.18**4.4★**▲ 98%**](https://www.amazon.co.uk/dp/B01N9VWP8L) [**Safe & Sound 20 Washproof Plasters**Safe + Sound**£1.27**4.5★**▲ 70%**](https://www.amazon.co.uk/dp/B0018LS24G) [**Teneris Aqua Waterproof Plasters - Pack of 100 Transparent Hypoallergenic Latex-Free Wound Dressings for Cuts Blisters & Grazes Washproof Second-Skin Plasters for Everyday Protection**TENERIS**£4.52**4.1★**▲ 68%**](https://www.amazon.co.uk/dp/B0FVYH6K3M) [**Value Aid Assorted Washproof Plasters - Pack of 100 Individually Wrapped Hypoallergenic Latex-Free Adhesive - 5 Popular Sizes for First Aid Kit & On-The-Go Medical Supplies**Value Aid**£3.50**4.4★**▲ 25%**](https://www.amazon.co.uk/dp/B07K7MZNC1)
**~~View all trending →~~**
## **What buyers say about plasters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Nice variety”*
**Value For Money**20%
*“Good value for money”*
**Adhesion/Stickiness**17%
*“Good adhesion”*
**Size-Overall**8%
*“All sizes”*
**Advertised Vs Actual Product**7%
*“Did the job”*
**Durability**3%
*“Holds well”*
**Ease Of Use**3%
*“Handy”*
**Water Resistance**3%
*“The waterproof protection works really well — they stay on securely even after washing hands or showering”*
**Washability**2%
*“Safety first aid group hypoplasia pink wash proof assorted”*
**Comfort-Overall**2%
*“Great, comfortable”*
### **What buyers complain about **
**Adhesion/Stickiness**39%
*“No stick”*
**Water Resistance**14%
*“Shower proof not water proof”*
**Quality-Overall**7%
*“Cheap”*
**Durability**6%
*“came off in seconds”*
**Value For Money**4%
*“Waste of money”*
**Allergies**3%
*“Allergy”*
**Size-Overall**3%
*“Not fit for purpose”*
**Ease Of Use**2%
*“They come off so easy”*
**Functionality-Overall**2%
*“They do not work at all”*
**Material Quality**2%
*“They are plasters and work ok. Cheap”*
### **Top return reasons **
**Adhesion/Stickiness**19%
**Water Resistance**19%
**Quality-Overall**17%
**Size-Overall**17%
**Accuracy-Overall**11%
**Thin**6%
**Contamination**6%
**Comfort-Overall**3%
**Defective Material/Parts**3%
## **Common questions**
- **Is plasters profitable to sell on Amazon United Kingdom?**
- The niche generates £993K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the plasters niche?**
- 9 brands and 61 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in plasters?**
- Top complaints mined from reviews: Adhesion/Stickiness, Water Resistance, Quality-Overall. The return rate is 0.0%.
- **When does demand for plasters peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the plasters niche?**
- Listings span £1.18–£5.05; the average listing price is £3.01 (sweet spot $15–$100). The average incumbent carries 2,823 reviews — the moat a new listing must climb.
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