---
title: "Plasters for First Aid Kit — £47K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/plasters-for-first-aid-kit"
last_updated: "2026-07-31T22:03:14.174Z"
locale: en
meta:
description: "Niche score 41/100 · £47K/yr market · 52K searches/yr · £4.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £47K/yr market · 52K searches/yr · £4.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plasters for First Aid Kit — £47K/yr Amazon UK Niche (2026) - Flapen"
---
# **plasters for first aid kit**
**Skip it**
Prices mostly outside the sweet spot ($2.02–$10.97) — this niche doesn't clear our bar today.
Market size 12Growth 42Conversion 100Competition 22Returns 100Price range 0Avg price 12Brand share 19Review moat 36Quality gap 52
**Conversion**
**Incredible****20.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+13.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,942.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£47K**
£47K/yr · 52K searches
**Avg price**
**Bad****£4.39**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.02–£10.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plasters for first aid kit is a £47K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plasters for first aid kit market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£55K–£66K**
- units × avg price
- **Conversion rate**
- **20.5%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**3%**
- Safety First Aid Group22% - Lewis-Plast22% - Elastoplast22% - Value Aid16% - St John Ambulance11% - Core Medical4% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.6% search growth over the last 90 days.
1K750Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/plasters-for-first-aid-kit/trend)
## **Top plasters for first aid kit search terms**
- **assorted plasters**15K/yr+19.4%17.8% conv. - **plasters for first aid kit**14K/yr+15.2%19.7% conv. - **first aid plasters**11K/yr+10.7%11.6% conv. - **plasters assorted**7K/yr+7.4%15.3% conv. - **assorted plasters for first aid box**2K/yr+11.4%22.1% conv. - **plaster kit**2K/yr+5.1%5.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/plasters-for-first-aid-kit/search-terms)
## **Top plasters for first aid kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Elastoplast Extra Flexible Fabric Plaster Strips (40 Pieces) Extra Flexible Fabric Breathable Large Plasters Water-Repellent Strong Adhesion Tan**Elastoplast**£2.02**4.7★5,106 rev](https://www.amazon.co.uk/dp/B0152XTBX6) [2**Lewis-Plast Premium Assorted Breathable Sterile Hypoallergenic Fabric Plasters Box of 100 First Aid Medical Grade Plaster Suitable for All Types of Minor Cuts and Grazes**Lewis-Plast**£3.59**4.6★697 rev](https://www.amazon.co.uk/dp/B09FBG641M) [3**Value Aid Assorted Washproof Plasters - Pack of 100 Individually Wrapped Hypoallergenic Latex-Free Adhesive - 5 Popular Sizes for First Aid Kit & On-The-Go Medical Supplies**Value Aid**£3.50**4.4★799 rev](https://www.amazon.co.uk/dp/B07K7MZNC1) [4**Safety First Aid Group HypaPlast Pink Washproof Assorted (100) Sterile Hypoallergenic**Safety First Aid Group**£5.05**4.4★10,788 rev](https://www.amazon.co.uk/dp/B004DP9UMM) [5**St John Ambulance Assorted Washproof Plasters - Pack of 100**St John Ambulance**£4.34**4.4★4,028 rev](https://www.amazon.co.uk/dp/B00KELAUZU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Core Medical Washproof Latex Free Plasters - Assorted Pack of 100 in Reusable Hard Box - Waterproof and Great stickability**Core Medical**£5.49**40 rev10mo ago](https://www.amazon.co.uk/dp/B0FRGC4JT6) [**Lewis-Plast Premium Assorted Breathable Sterile Hypoallergenic Fabric Plasters Box of 100 First Aid Medical Grade Plaster Suitable for All Types of Minor Cuts and Grazes**Lewis-Plast**£3.59**697 rev1y ago](https://www.amazon.co.uk/dp/B09FBG641M) [**CorePlast Sterile Fabric Plasters Hard Box Assorted Washproof Plaster Pack 100 Tough Sticky Finger Stretchable Medical Plasters Home Work First Aid Kits. Easy-Open Cushioned Wound Support**Core Medical**£6.16**191 rev1y ago](https://www.amazon.co.uk/dp/B0DJ1SQPQL) [**Lewis-Plast Premium Assorted Breathable Sterile Hypoallergenic Washproof Plasters Box of 100 First Aid Medical Grade Waterproof Plaster Suitable for All Types of Minor Cuts and Grazes**Lewis-Plast**£3.36**1,070 rev4y ago](https://www.amazon.co.uk/dp/B09FBG5QRF) [**SOL 110pcs Waterproof Plasters & Dressing Supplies Assorted Sizes for Blisters Wounds & Cuts Breathable Soft Cushioned Pads Secure in Wet Conditions Ideal for Active Use & First Aid Kit Refill**SOL**£3.12**672 rev5y ago](https://www.amazon.co.uk/dp/B092QWDHFH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Core Medical Washproof Latex Free Plasters - Assorted Pack of 100 in Reusable Hard Box - Waterproof and Great stickability**Core Medical**£5.49**4.2★**▲ 226%**](https://www.amazon.co.uk/dp/B0FRGC4JT6) [**Value Aid Assorted Washproof Plasters - Pack of 100 Individually Wrapped Hypoallergenic Latex-Free Adhesive - 5 Popular Sizes for First Aid Kit & On-The-Go Medical Supplies**Value Aid**£3.50**4.4★**▲ 38%**](https://www.amazon.co.uk/dp/B07K7MZNC1) [**Lewis-Plast Premium Assorted Breathable Sterile Hypoallergenic Fabric Plasters Box of 100 First Aid Medical Grade Plaster Suitable for All Types of Minor Cuts and Grazes**Lewis-Plast**£3.59**4.6★**▲ 30%**](https://www.amazon.co.uk/dp/B09FBG641M) [**Elastoplast Water Resistant Plasters (40 Pieces) Dirt and Water Resistant Strip Bandage Waterproof Bandage Strong Adhesion All-Purpose First Aid Plasters Various Sized Tan**Elastoplast**£2.02**4.6★**▲ 23%**](https://www.amazon.co.uk/dp/B0152XT83O) [**Elastoplast Fabric Cut to Size (1 m x 6 cm) Extra Flexible Wound Care Moves with the Body Water-Repellent & Breathable 10 Strips**Elastoplast**£2.40**4.7★**▲ 17%**](https://www.amazon.co.uk/dp/B001RYQNGS)
**~~View all trending →~~**
## **What buyers say about plasters for first aid kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Nice variety”*
**Value For Money**19%
*“Good value for money”*
**Adhesion/Stickiness**17%
*“Super sticky”*
**Size-Overall**8%
*“All sizes”*
**Advertised Vs Actual Product**7%
*“Did the job”*
**Ease Of Use**4%
*“Handy”*
**Durability**4%
*“seem pretty durable”*
**Water Resistance**2%
*“Good selection of sizes and waterproof”*
**Washability**2%
*“The wash-proof design definitely works better than standard basic plasters”*
**Efficiency**1%
*“Effective”*
### **What buyers complain about **
**Adhesion/Stickiness**40%
*“No stick”*
**Water Resistance**13%
*“not water proof”*
**Quality-Overall**8%
*“cheap”*
**Value For Money**3%
*“It was costing my a fortune”*
**Durability**3%
*“came off in seconds”*
**Thickness**3%
*“Very thin”*
**Allergies**2%
*“They dont stick to skin”*
**Size-Overall**2%
*“The box is large”*
**Ease Of Use**2%
*“They come off so easy”*
**Moist/Dry**1%
*“the inside was wet”*
### **Top return reasons **
**Adhesion/Stickiness**28%
**Quality-Overall**14%
**Accuracy-Overall**11%
**Size-Overall**11%
**Water Resistance**11%
**Thin**6%
**Contamination**6%
**Durability**6%
**Comfort-Overall**3%
**Ease Of Use**3%
## **Common questions**
- **Is plasters for first aid kit profitable to sell on Amazon United Kingdom?**
- The niche generates £47K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the plasters for first aid kit niche?**
- 8 brands and 58 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in plasters for first aid kit?**
- Top complaints mined from reviews: Adhesion/Stickiness, Water Resistance, Quality-Overall. The return rate is 0.0%.
- **When does demand for plasters for first aid kit peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the plasters for first aid kit niche?**
- Listings span £2.02–£10.97; the average listing price is £4.39 (sweet spot $15–$100). The average incumbent carries 2,943 reviews — the moat a new listing must climb.
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