---
title: "Plaster Tape — £102K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/plaster-tape"
last_updated: "2026-07-31T22:02:05.583Z"
locale: en
meta:
description: "Niche score 44/100 · £102K/yr market · 105K searches/yr · £5.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £102K/yr market · 105K searches/yr · £5.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plaster Tape — £102K/yr Amazon UK Niche (2026) - Flapen"
---
# **plaster tape**
**Skip it**
Prices mostly outside the sweet spot ($1.77–$15.49) — this niche doesn't clear our bar today.
Market size 25Growth 35Conversion 98Competition 15Returns 99Price range 4Avg price 16Brand share 19Review moat 44Quality gap 77
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,086.9**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+8.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£102K**
£102K/yr · 105K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£5.69**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£1.77–£15.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plaster tape is a £102K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plaster tape market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£85K–£114K**
- units × avg price
- **Conversion rate**
- **17.1%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**4%**
- Firstaid4sport38% - Elastoplast32% - Leukoplast9% - Safety First Aid Group7% - SPORTTAPE6% - NanaCare3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.3% search growth over the last 90 days.
3K2KHoliday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/plaster-tape/trend)
## **Top plaster tape search terms**
- **plaster tape**29K/yr+6.9%13.4% conv. - **elastoplast tape**22K/yr+3.7%14.2% conv. - **plaster tape medical**14K/yr+11.3%17.0% conv. - **plaster roll**13K/yr+9.4%12.0% conv. - **fabric plaster roll**10K/yr+6.3%16.6% conv. - **elastoplast roll**7K/yr-10.8%13.0% conv. - **plaster roll medical tape**4K/yr+37.9%18.6% conv. - **elastoplast tape roll**3K/yr+39.2%15.8% conv. - **fabric strapping tape**3K/yr+17.8%12.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/plaster-tape/search-terms)
## **Top plaster tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£31K40%£41K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Firstaid4sport Straight Edge EAB 2.5cm x 4.5m (tan)**Firstaid4sport**£1.77**4.0★568 rev](https://www.amazon.co.uk/dp/B001FZYHEE) [2**Elastoplast Classic Fabric First Aid Tape 2 5cm x 5m**Elastoplast**£5.85**4.5★172 rev](https://www.amazon.co.uk/dp/B01MYGWSRL) [3**Elastoplast Fabric Cut to Size (1 m x 6 cm) Extra Flexible Wound Care Moves with the Body Water-Repellent & Breathable 10 Strips**Elastoplast**£2.40**4.7★13,108 rev](https://www.amazon.co.uk/dp/B001RYQNGS) [4**Leukoplast Classic Dressing Fixation Tape - High Adhesive Medical Tape to Fix Wound Dressings in Place - 1 x 5m x 1.25cm Tape Roll**Leukoplast**£3.96**4.4★745 rev](https://www.amazon.co.uk/dp/B091D1YNKM) [5**Safety First Aid Group HypaBand Tan EAB Tape Small (2.5cm x 4.5m) - Pack of 3**Safety First Aid Group**£6.14**4.0★1,357 rev](https://www.amazon.co.uk/dp/B09LR4PPDH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SPORTTAPE Tan EAB Fabric Strapping Tape - 2.5cm x 4.5m | Plaster Tape for Finger & Toe Taping Holding Dressings Splinting | Non-Tear Elastic Adhesive Bandage for Sport Medical First Aid**SPORTTAPE**£4.67**44 rev4mo ago](https://www.amazon.co.uk/dp/B0GP18SD66) [**12 Rolls Skin Color Self-Adhesive Wrap Tape 2.5cm x 5m Breathable Plaster Tape Flexible Adhesive Bandage for Dressing Fixing Sports & Daily Use**Miiqxx**£6.86**4 rev11mo ago](https://www.amazon.co.uk/dp/B0FKTF8N4B) [**Self Adhesive Bandage 3pcs Wound Tape Self-Adhesive Wrap Tape Surgical Tapes for Fixing Catheters Wound Dressing Care(Skin Color 2.5cm*5m)**Eophmi**£4.51**14 rev1y ago](https://www.amazon.co.uk/dp/B0F91S9QVJ) [**Microporous Medical Tape Waterproof 4 Rolls 2.5cm x 10m + 10pc Gauze Pads - Hypoallergenic Surgical Tape for Wound Care Dressings & Face First Aid Waterproof Bandage for Sensitive Skin - NanaCare**NanaCare**£5.23**4,711 rev3y ago](https://www.amazon.co.uk/dp/B0C3BD71B4) [**Safety First Aid Group HypaBand Tan EAB Tape Small (2.5cm x 4.5m) - Pack of 3**Safety First Aid Group**£6.14**1,357 rev4y ago](https://www.amazon.co.uk/dp/B09LR4PPDH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SPORTTAPE Tan EAB Fabric Strapping Tape - 2.5cm x 4.5m | Plaster Tape for Finger & Toe Taping Holding Dressings Splinting | Non-Tear Elastic Adhesive Bandage for Sport Medical First Aid**SPORTTAPE**£4.67**3.2★**▲ 129%**](https://www.amazon.co.uk/dp/B0GP18SD66) [**12 Rolls Skin Color Self-Adhesive Wrap Tape 2.5cm x 5m Breathable Plaster Tape Flexible Adhesive Bandage for Dressing Fixing Sports & Daily Use**Miiqxx**£6.86**4.4★**▲ 94%**](https://www.amazon.co.uk/dp/B0FKTF8N4B) [**Self Adhesive Bandage 3pcs Wound Tape Self-Adhesive Wrap Tape Surgical Tapes for Fixing Catheters Wound Dressing Care(Skin Color 2.5cm*5m)**Eophmi**£4.51**4.4★**▲ 25%**](https://www.amazon.co.uk/dp/B0F91S9QVJ) [**Firstaid4sport Straight Edge EAB 2.5cm x 4.5m (tan)**Firstaid4sport**£1.77**4.0★**▲ 21%**](https://www.amazon.co.uk/dp/B001FZYHEE) [**Elastoplast Fabric Cut to Size (1 m x 6 cm) Extra Flexible Wound Care Moves with the Body Water-Repellent & Breathable 10 Strips**Elastoplast**£2.40**4.7★**— 1%**](https://www.amazon.co.uk/dp/B001RYQNGS)
**~~View all trending →~~**
## **What buyers say about plaster tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**20%
*“Sticks well”*
**Value For Money**18%
*“Good price”*
**Advertised Vs Actual Product**18%
*“As advertised”*
**Quality-Overall**16%
*“Good producr”*
**Size-Overall**4%
*“Fit for purpose”*
**Efficiency**2%
*“Most efficient and professional”*
**Ease Of Use**2%
*“Easy to use”*
**Allergies**2%
*“It's great for me as I am allergic to Elastoplast”*
**Stretchability/Expandability/Elasticity**1%
*“Decent elasticity tho”*
**Moist/Dry**1%
*“Dry handy to have in medicine cabinet”*
### **What buyers complain about **
**Adhesion/Stickiness**47%
*“Poor adhesive quality”*
**Quality-Overall**12%
*“Awful quality”*
**Size-Overall**3%
*“Dont buy its not fit for purpose”*
**Functionality-Overall**3%
*“not working”*
**Durability**2%
*“comes apart too often”*
**Water Resistance**2%
*“not 100% waterproof”*
**Skin Health**2%
*“The glue also leaves a mess on skin when removed”*
**Thickness**2%
*“Very thin and not sticky at all”*
**Value For Money**2%
*“Not worth the money”*
**Allergies**2%
*“I have developed an allergy to normal plasters”*
### **Top return reasons **
**Adhesion/Stickiness**53%
**Quality-Overall**8%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Water Resistance**5%
**Thin**3%
**Size-Overall**2%
**Durability**2%
**Functionality-Overall**2%
**Strength**2%
## **Common questions**
- **Is plaster tape profitable to sell on Amazon United Kingdom?**
- The niche generates £102K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the plaster tape niche?**
- 8 brands and 51 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in plaster tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 0.2%.
- **When does demand for plaster tape peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the plaster tape niche?**
- Listings span £1.77–£15.49; the average listing price is £5.69 (sweet spot $15–$100). The average incumbent carries 2,087 reviews — the moat a new listing must climb.
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