---
title: "Plaque Remover Toothpaste — £716K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/plaque-remover-toothpaste"
last_updated: "2026-07-31T17:11:21.814Z"
locale: en
meta:
description: "Niche score 46/100 · £716K/yr market · 439K searches/yr · £10.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £716K/yr market · 439K searches/yr · £10.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plaque Remover Toothpaste — £716K/yr Amazon UK Niche (2026) - Flapen"
---
# **plaque remover toothpaste**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 69Growth 17Conversion 97Competition 23Returns 99Price range 35Avg price 40Brand share 0Review moat 65Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£716K**
£716K/yr · 439K searches
**Review moat**
**Good****900.07**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.74**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£4.92–£20.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-16.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, plaque remover toothpaste is a £716K/yr Amazon United Kingdom market (439K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plaque remover toothpaste market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£537K–£644K**
- units × avg price
- **Conversion rate**
- **15.2%**
- **Avg BSR**
- **#324**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**27**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- Euthymol97% - Caliko3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
12K8KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/plaque-remover-toothpaste/trend)
## **Top plaque remover toothpaste search terms**
- **euthymol toothpaste**272K/yr-18.3%12.0% conv. - **euthymol**65K/yr-15.6%7.1% conv. - **euthymol whitening toothpaste**44K/yr-9.8%6.7% conv. - **toothpaste euthymol**20K/yr-13.5%13.3% conv. - **euthymol toothpaste whitening**14K/yr+0.2%5.3% conv. - **euthymol original toothpaste**10K/yr-42.9%14.0% conv. - **antibacterial toothpaste**7K/yr+2.9%0.5% conv. - **euthymol toothpaste pink**5K/yr-27.0%7.3% conv. - **euthymol toothpaste 1**486/yr-38.0%12.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/plaque-remover-toothpaste/search-terms)
## **Top plaque remover toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£36K10%£72K15%£107K20%£143K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Euthymol Original Toothpaste Bundle 2 x 75ml Fluoride-Free Toothpaste for Plaque Removal Antibacterial Cavity & Gum Care Healthy Enamel Daily Oral Hygiene**Euthymol**£7.45**4.7★1,892 rev](https://www.amazon.co.uk/dp/B012FS2PSY) [2**Euthymol Original Toothpaste 75ml x 6 No Fluoride Anti-Plaque Antibacterial Cavity Protection Teeth & Gums Clean and Healthy Cool Mint Refresh Daily Oral Enamel Dental Care**Euthymol**£14.16**4.8★2,883 rev](https://www.amazon.co.uk/dp/B007XVSIZS) [3**Euthymol Whitening Toothpaste 75ml x 3 Contains Fluoride Non-GMO Gluten Free Plaque Removal Cavity Protection Antibacterial White Clean Teeth Freshens Breath Refreshing Dental Care**Euthymol**£10.67**4.5★379 rev](https://www.amazon.co.uk/dp/B0CL4GX2GJ) [4**Euthymol Original Toothpaste 75ml x 6 Fluoride Free Anti-Plaque Antibacterial Cavity Teeth Gums Clean Healthy Protection Refresh Daily Oral Enamel Dental Care**Euthymol**£14.27**4.7★1,227 rev](https://www.amazon.co.uk/dp/B089DDSMLN) [5**Euthymol Original Toothpaste Bundle 4 x 75ml Fluoride Free Anti-Plaque Antibacterial Cavity Teeth Gums Clean Healthy Protection Refresh Daily Oral Enamel Dental Care**Euthymol**£11.79**4.8★4,286 rev](https://www.amazon.co.uk/dp/B00P2MBPPA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Original Fluoride-Free Toothpaste 75ml Packs 2 - Natural Mint Flavor Gentle Clean Antibacterial Oral Care Fresh Breath Cavity Protection (Pack of 2)**Caliko**£8.79**47 rev9mo ago](https://www.amazon.co.uk/dp/B0FVFS5TYW) [**Euthymol Original Toothpaste Pack of 5**Euthymol**£19.84**21 rev11mo ago](https://www.amazon.co.uk/dp/B0FLVZH3HJ) [**Euthymol Sensitive Toothpaste 75ml Fluoride Toothpaste for Sensitive Teeth Plaque Removal Cavity Protection Antibacterial Gluten-Free Thymol & Menthol Freshens Breath Gentle Dental Care**Euthymol**£6.25**25 rev1y ago](https://www.amazon.co.uk/dp/B0F9GPQTFV) [**Euthymol Original Whitening Toothpaste 75ml (1) Made in Korea 9.6X Whiter Teeth Double Action Fluoride & Vitamin E Fights Cavities & Gingivitis Non-GMO Gluten-Free Recyclable Packaging**Euthymol**£5.30**5 rev1y ago](https://www.amazon.co.uk/dp/B0F44H3J6Z) [**Euthymol Original Toothpaste 75 ml Pack of 2 with Colgate Toothbrush**Euthymol**£8.21**105 rev1y ago](https://www.amazon.co.uk/dp/B0DDR6PQ36)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Euthymol Original Whitening Toothpaste 75ml (1) Made in Korea 9.6X Whiter Teeth Double Action Fluoride & Vitamin E Fights Cavities & Gingivitis Non-GMO Gluten-Free Recyclable Packaging**Euthymol**£5.30**4.5★**▲ 240%**](https://www.amazon.co.uk/dp/B0F44H3J6Z) [**Euthymol Original Toothpaste 75ml x 6 No Fluoride Anti-Plaque Antibacterial Cavity Protection Teeth & Gums Clean and Healthy Cool Mint Refresh Daily Oral Enamel Dental Care**Euthymol**£14.16**4.8★**▲ 128%**](https://www.amazon.co.uk/dp/B007XVSIZS) [**Euthymol Original Toothpaste Gift Box Set Fluoride-Free Toothpaste for Plaque Removal Antibacterial Cavity & Gum Care Healthy Enamel Daily Oral Hygiene**Euthymol**£11.35**4.7★**▲ 120%**](https://www.amazon.co.uk/dp/B01GR2MVW4) [**Euthymol Whitening Toothpaste 75ml x 3 Contains Fluoride Non-GMO Gluten Free Plaque Removal Cavity Protection Antibacterial White Clean Teeth Freshens Breath Refreshing Dental Care**Euthymol**£10.67**4.5★**▲ 30%**](https://www.amazon.co.uk/dp/B0CL4GX2GJ) [**Euthymol Original Toothpaste Bundle 2 x 75ml Fluoride-Free Toothpaste for Plaque Removal Antibacterial Cavity & Gum Care Healthy Enamel Daily Oral Hygiene**Euthymol**£7.45**4.7★**▲ 24%**](https://www.amazon.co.uk/dp/B012FS2PSY)
**~~View all trending →~~**
## **What buyers say about plaque remover toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**41%
*“Excellent toothpaste”*
**Value For Money**9%
*“Good value”*
**Taste-Overall**8%
*“Strong taste”*
**Tooth Brightening**7%
*“Great toothpaste looks after your teeth”*
**Quality-Overall**6%
*“Excellent product”*
**Tooth Sensitivity**3%
*“Great value and doesnt half focus your attention on your teeth”*
**Flavor**2%
*“Really nice flavour”*
**Cleansing**2%
*“I use it for that amazing fresh clean feeling”*
**Ease Of Use**2%
*“easy to use”*
**Ease Of Cleaning**2%
*“Cleans thoroughly”*
### **What buyers complain about **
**Oral Hygiene**16%
*“Not a good mouthwash”*
**Taste-Overall**9%
*“Terrible taste”*
**Flavor**7%
*“Not nice flavour”*
**Value For Money**6%
*“It was very expensive”*
**Thickness**6%
*“This mouthwash is thick”*
**Dispensing Mechanism**5%
*“While this toothpaste remains good they've recently changed packaging so toothpaste dispensers don't work anymore”*
**Dilute/Watery**5%
**Tooth Sensitivity**5%
*“Not a fan of this toothpaste as in my case it didnt help with sensitivity”*
**Size-Overall**3%
*“Not really fit for purpose”*
**Metal Quality**3%
*“The metal tube is to strong for this”*
### **Top return reasons **
**Value For Money**22%
**Taste-Overall**12%
**Size-Overall**9%
**Ingredients-Overall**8%
**Advertised Vs Actual Product**7%
**Oral Hygiene**7%
**Quality-Overall**7%
**Functionality-Overall**5%
**Smell**3%
**Tooth Sensitivity**3%
## **Common questions**
- **Is plaque remover toothpaste profitable to sell on Amazon United Kingdom?**
- The niche generates £716K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the plaque remover toothpaste niche?**
- 2 brands and 27 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in plaque remover toothpaste?**
- Top complaints mined from reviews: Oral Hygiene, Taste-Overall, Flavor. The return rate is 0.1%.
- **When does demand for plaque remover toothpaste peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the plaque remover toothpaste niche?**
- Listings span £4.92–£20.53; the average listing price is £10.74 (sweet spot $15–$100). The average incumbent carries 900 reviews — the moat a new listing must climb.
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