---
title: "Search terms — plaque remover for teeth - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/plaque-remover-for-teeth/search-terms"
last_updated: "2026-07-31T12:45:48.681Z"
locale: en
meta:
  description: "Niche score 66/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · £1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — plaque remover for teeth - Flapen"
---

# **plaque remover for teeth**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 87Growth 12Conversion 67Competition 65Returns 96Price range 67Avg price 81Brand share 72Review moat 25Quality gap 89

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****£1.6M**

£1.6M/yr · 1.5M searches

**Avg price**

**Great****£17.45**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£3.41–£38.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,324.85**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-25.8%**

90-day search growth — must beat 0% to launch