---
title: "Trend — plant sterols - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/plant-sterols/trend"
last_updated: "2026-07-31T21:46:13.938Z"
locale: en
meta:
  description: "Niche score 52/100 · £382K/yr market · 159K searches/yr · £14.63 avg price. Soft demand (-21.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £382K/yr market · 159K searches/yr · £14.63 avg price. Soft demand (-21.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — plant sterols - Flapen"
---

# **plant sterols**

**Worth a look**

Shows low returns (0.0%), but soft demand (-21.7% this quarter) keeps it on the watch list.

Market size 55Growth 14Conversion 98Competition 19Returns 100Price range 69Avg price 72Brand share 38Review moat 73Quality gap 48

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****16.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****574.42**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£14.63**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£7.31–£32.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£382K**

£382K/yr · 159K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****77%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-21.7%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")