---
title: "Pink Candles — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/pink-candles"
last_updated: "2026-07-31T17:14:13.771Z"
locale: en
meta:
description: "Niche score 49/100 · £44K/yr market · 152K searches/yr · £8.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £44K/yr market · 152K searches/yr · £8.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Candles — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **pink candles**
**Skip it**
Soft demand (-37.4% this quarter) — this niche doesn't clear our bar today.
Market size 11Growth 6Conversion 42Competition 82Returns 93Price range 16Avg price 24Brand share 89Review moat 63Quality gap 68
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****992.09**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£8.61**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.49–£17.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£44K**
£44K/yr · 152K searches
**Growth**
**Bad****-37.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pink candles is a £44K/yr Amazon United Kingdom market (152K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink candles market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£52K–£69K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#205**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **18.1%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**46%**
Top 20: 90%
**Top-5 click share**
**33%**
Top 20: 74%
**Open market**
**49%**
- Nordring23% - BOYUJK7% - Spaas7% - ugbem5% - Storm&Lighthouse5% - CHILLFLAME5%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -37.4% search growth over the last 90 days.
6K4KSpike '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/pink-candles/trend)
## **Top pink candles search terms**
- **pink candles**70K/yr-37.6%3.7% conv. - **pink candle**47K/yr-26.4%1.5% conv. - **pink candle sticks**6K/yr-61.3%4.5% conv. - **pink taper candles**6K/yr-47.9%6.7% conv. - **candle pink**5K/yr-32.4%1.5% conv. - **pink dinner candles**6K/yr-59.8%6.3% conv. - **candles pink**4K/yr-25.9%2.6% conv. - **pink tapered candles**3K/yr-34.4%6.8% conv. - **pink candlesticks**4K/yr-56.5%4.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/pink-candles/search-terms)
## **Top pink candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£8864%£2K6%£3K8%£4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nordring 12 Tapered Candles 2.3 x 25 cm Mauve**Nordring**£8.29**4.4★643 rev](https://www.amazon.co.uk/dp/B0DFQ294L6) [2**Nordring 8 Taper Candles 2.2 x 18 cm Antique Pink**Nordring**£7.87**4.6★450 rev](https://www.amazon.co.uk/dp/B0DFQ61C5G) [3**BOYUJK Scented Candles Gift Set for Anxiety | 3 Scented Filled Votive Candles | Relaxation Gifts for Women (Pink Season Collection)**BOYUJK**£6.96**4.4★2,817 rev](https://www.amazon.co.uk/dp/B0BB3B2WDX) [4**Nordring Tapered Candles 2.3 cm x 25 cm High Antique Pink Pack of 12**Nordring**£8.46**4.4★125 rev](https://www.amazon.co.uk/dp/B0D6Z86QS7) [5**Spaas Rustic Pillar Candle 70/95 mm 35h Light Pink**Spaas**£2.49**4.4★1,735 rev](https://www.amazon.co.uk/dp/B091FHWCZ5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ugbem 4-Pack Soy Wax Pillar Candles 5x10cm Rose Scented Pillar Candles Multipack Non Toxic Candles Cotton Wick for Home Decor Church Candles**ugbem**£13.60**46 rev2mo ago](https://www.amazon.co.uk/dp/B0GQL2DNNP) [**Morandi Light Pink Twisted Long Taper Candles - Elegant 4Pcs Spiral Design with 4-7 Hour Drip-Free Burn for Candlesticks Wedding Christmas Halloween Birthday Party and Table Decor**CAYLEKI**£7.25**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GTHVM3WJ) [**6 Pack Pink Tapered Dinner Candles 10 Inch**ugbem**£9.06**35 rev5mo ago](https://www.amazon.co.uk/dp/B0GL11QGD5) [**Rose Soy Wax Scented Candle 210g Hand-Poured Double Cotton Wicks Soft Herbal Floral Scent Medium Strength Clean-Burning Textured Glass Jar for Relaxation & Gifting**mepure**£13.20**9 rev6mo ago](https://www.amazon.co.uk/dp/B0FXWM6Q7R) [**LIVEN 24 Pack Pink Taper Candles 7-8 Hours Burn Time Unscented Smokeless and Dripless 0.75 x 10 Inch Dinner Candle Set for Valentines Day Household Wedding Party and Home Décor Candlesticks**LIVEN**£11.82**164 rev8mo ago](https://www.amazon.co.uk/dp/B0G1JXPLJB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ugbem 4-Pack Soy Wax Pillar Candles 5x10cm Rose Scented Pillar Candles Multipack Non Toxic Candles Cotton Wick for Home Decor Church Candles**ugbem**£13.60**3.8★**▲ 500%**](https://www.amazon.co.uk/dp/B0GQL2DNNP) [**Morandi Light Pink Twisted Long Taper Candles - Elegant 4Pcs Spiral Design with 4-7 Hour Drip-Free Burn for Candlesticks Wedding Christmas Halloween Birthday Party and Table Decor**CAYLEKI**£7.25**4.0★**▲ 485%**](https://www.amazon.co.uk/dp/B0GTHVM3WJ) [**6 Pack Pink Tapered Dinner Candles 10 Inch**ugbem**£9.06**4.6★**▲ 200%**](https://www.amazon.co.uk/dp/B0GL11QGD5) [**Taper Dinner Candles 50 Pack Pink Non-Drip Table Candlesticks Unscented 7-Hour Burn Time Paraffin Wax with Cotton Wicks Long-Burning Tapered Candles**Ledivion**£14.49**4.4★**▲ 146%**](https://www.amazon.co.uk/dp/B0FXM79B6Y) [**Storm&Lighthouse 24x Pink Party Candles with Candle Holders for Birthday Cakes Pink Spiral Celebration Candles**Storm&Lighthouse**£3.37**4.5★**▲ 112%**](https://www.amazon.co.uk/dp/B0F6KK1ZNZ)
**~~View all trending →~~**
## **What buyers say about pink candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**29%
*“The scent is beautiful”*
**Brightness/Shine/Glow**13%
*“Nice candles”*
**Color**12%
*“Beautiful colour”*
**Quality-Overall**11%
*“I think they are well made”*
**Gifting Purpose**6%
*“pretty gift and I'm happy with it”*
**Design-Overall**3%
*“it looks beautiful”*
**Value For Money**3%
*“Great value for money”*
**Ease Of Cleaning**2%
*“Lovely clean candles”*
**Strength**2%
*“Beautiful and stronger and Jo Malone”*
**Fire Resistance**1%
*“Burned well”*
### **What buyers complain about **
**Color**19%
*“The pink was so pale it looked like the colour was a mistake :”*
**Smell**14%
*“No smell”*
**Value For Money**12%
*“overpriced at £9”*
**Size-Overall**10%
*“the fit could definitely be better”*
**Quality-Overall**5%
*“Look very cheap”*
**Flammable**3%
*“Burn to farst”*
**Thickness**3%
*“Very thin and fragile”*
**Leak-Proof**1%
*“They do drip”*
**Durability**1%
*“Not 8 hours”*
**Advertised Vs Actual Product**1%
*“Also, Ugbem need to proofread their description”*
### **Top return reasons **
**Color**52%
**Size-Overall**25%
**Display Colors**5%
**Smell**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**2%
**Thin**1%
**Gifting Purpose**1%
**Material Quality**1%
**Flammable**1%
## **Common questions**
- **Is pink candles profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 53 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -37.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the pink candles niche?**
- 34 brands and 47 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in pink candles?**
- Top complaints mined from reviews: Color, Smell, Value For Money. The return rate is 1.1%.
- **When does demand for pink candles peak?**
- Demand peaks in Feb–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the pink candles niche?**
- Listings span £2.49–£17.32; the average listing price is £8.61 (sweet spot $15–$100). The average incumbent carries 992 reviews — the moat a new listing must climb.
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