---
title: "Trend — pine essential oil - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/pine-essential-oil/trend"
last_updated: "2026-07-31T17:24:18.375Z"
locale: en
meta:
  description: "Niche score 44/100 · £13K/yr market · 27K searches/yr · £5.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £13K/yr market · 27K searches/yr · £5.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — pine essential oil - Flapen"
---

# **pine essential oil**

**Skip it**

Prices mostly outside the sweet spot ($3.67–$7.74) — this niche doesn't clear our bar today.

Market size 3Growth 2Conversion 81Competition 57Returns 97Price range 0Avg price 16Brand share 60Review moat 24Quality gap 84

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****8.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,295.11**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£5.77**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£13K**

£13K/yr · 27K searches

**Growth**

**Bad****-45.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£3.67–£7.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100