---
title: "Pine Essential Oil — £13K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/pine-essential-oil"
last_updated: "2026-07-31T15:14:12.638Z"
locale: en
meta:
description: "Niche score 44/100 · £13K/yr market · 27K searches/yr · £5.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £13K/yr market · 27K searches/yr · £5.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pine Essential Oil — £13K/yr Amazon UK Niche (2026) - Flapen"
---
# **pine essential oil**
**Skip it**
Prices mostly outside the sweet spot ($3.67–$7.74) — this niche doesn't clear our bar today.
Market size 3Growth 2Conversion 81Competition 57Returns 97Price range 0Avg price 16Brand share 60Review moat 24Quality gap 84
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,295.11**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.77**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£13K**
£13K/yr · 27K searches
**Growth**
**Bad****-45.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.67–£7.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pine essential oil is a £13K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pine essential oil market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£14K–£17K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#73**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **74%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 100%
**Open market**
**25%**
- MAYJAM22% - NPOW14% - EVOKE OCCU12% - nikura11% - HIQILI11% - Mystery Of Nature7%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -45.6% search growth over the last 90 days.
800600Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/pine-essential-oil/trend)
## **Top pine essential oil search terms**
- **pine essential oil**15K/yr-63.6%10.2% conv. - **pine oil**6K/yr-10.5%5.8% conv. - **pine needle essential oil**3K/yr+4.7%12.8% conv. - **pine scent**4K/yr-30.5%2.8% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/pine-essential-oil/search-terms)
## **Top pine essential oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5228%£1K12%£2K16%£2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NPOW Pine Needle Essential Oil - Pines Needle Oils Pine Tree Essential Oils Diffuser Pure Essentials Oil for Candle Scents - 10ml**NPOW**£4.02**3.8★44 rev](https://www.amazon.co.uk/dp/B0C7LMN6RQ) [2**EVOKE OCCU Pine Needle Essential Oil for Diffuser Aromatherapy Hair Care**EVOKE OCCU**£7.69**4.1★876 rev](https://www.amazon.co.uk/dp/B09NBFRM85) [3**Nikura | Pine Needle (Scots Pine) Essential Oil - 10ml - 100% Pure**nikura**£4.97**4.3★480 rev](https://www.amazon.co.uk/dp/B081HBBJ1W) [4**HIQILI Pine Needle Essential Oil for Diffuser Aromatherapy**HIQILI**£5.94**4.0★1,165 rev](https://www.amazon.co.uk/dp/B08YL2ZSX2) [5**MAYJAM Pine Needles Essential Oils 100ML Pine Needles Oil for Diffuser Humidifier DIY Home Office**MAYJAM**£6.87**4.3★15,267 rev](https://www.amazon.co.uk/dp/B0BRKGMF79)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mystery Of Nature Pine Needle Essential Oil 30ml 100% Pure Pine Essential Oils for Diffusers for Home Air Freshener Diffuser Oil with Glass Dropper Aromatherapy & DIY Home**Mystery Of Nature**£6.33**7 rev7mo ago](https://www.amazon.co.uk/dp/B0G1MXG285) [**MAYJAM Forest Pine Fragrance Oil Essential Oil for Diffusers for Home Premium Grade Forest Pine Oil for Humidifier Long Lasting Scented Oils for DIY Bath Bomb Soap Candle Making - 100ML**MAYJAM**£7.48**2,157 rev9mo ago](https://www.amazon.co.uk/dp/B0FVDZBHSH) [**MAYJAM Fragrance Oil 10ML Forest Pine Aromatherapy Oil with Glass Dropper Diffuser Oil for Making Candle Soap Bath Bombs**MAYJAM**£3.67**5,489 rev2y ago](https://www.amazon.co.uk/dp/B0CYY5J5W1) [**HIQILI Pine Needle Essential Oil for Skin Candle Making Cleaning Spray**HIQILI**£7.64**1,165 rev2y ago](https://www.amazon.co.uk/dp/B09CPYRRRK) [**MAYJAM Pine Needles Essential Oils 30ML Pine Needles Oil for Diffuser Humidifier DIY Home Wardrobes**MAYJAM**£5.22**15,267 rev2y ago](https://www.amazon.co.uk/dp/B0BQ41PPM6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mystery Of Nature Pine Needle Essential Oil 30ml 100% Pure Pine Essential Oils for Diffusers for Home Air Freshener Diffuser Oil with Glass Dropper Aromatherapy & DIY Home**Mystery Of Nature**£6.33**3.7★**▲ 370%**](https://www.amazon.co.uk/dp/B0G1MXG285) [**MAYJAM Fragrance Oil 10ML Forest Pine Aromatherapy Oil with Glass Dropper Diffuser Oil for Making Candle Soap Bath Bombs**MAYJAM**£3.67**4.3★**▲ 271%**](https://www.amazon.co.uk/dp/B0CYY5J5W1) [**MAYJAM Forest Pine Fragrance Oil Essential Oil for Diffusers for Home Premium Grade Forest Pine Oil for Humidifier Long Lasting Scented Oils for DIY Bath Bomb Soap Candle Making - 100ML**MAYJAM**£7.48**4.1★**▲ 174%**](https://www.amazon.co.uk/dp/B0FVDZBHSH) [**MAYJAM Pine Needles Essential Oils 30ML Pine Needles Oil for Diffuser Humidifier DIY Home Wardrobes**MAYJAM**£5.22**4.3★**▲ 154%**](https://www.amazon.co.uk/dp/B0BQ41PPM6) [**MAYJAM Pine Needles Essential Oils 100ML Pine Needles Oil for Diffuser Humidifier DIY Home Office**MAYJAM**£6.87**4.3★**▲ 127%**](https://www.amazon.co.uk/dp/B0BRKGMF79)
**~~View all trending →~~**
## **What buyers say about pine essential oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Great smell”*
**Quality-Overall**8%
*“These White Winter Fir sticks are high quality”*
**Value For Money**5%
*“Good transaction”*
**Freshness**4%
*“Soo fresh”*
**Advertised Vs Actual Product**3%
*“Its as described”*
**Durability**1%
*“One bottle lasted us the whole season”*
**Natural Ingredients**1%
*“I can however vouch that it's natural”*
**Size-Overall**1%
*“its a great sized bottle so it will last me a long time”*
### **What buyers complain about **
**Smell**50%
*“Body odor”*
**Strength**12%
*“Not very strong”*
**Durability**5%
*“Doesn't last long at all”*
**Side Effects**3%
*“Do not eat, drink or smoke when using this product”*
**Allergies**3%
*“May cause an allergic skin reaction”*
**Ingredients-Overall**3%
*“30ml of pine needle essential oil - feel scammed”*
**Dilute/Watery**3%
*“has been extremely heavily diluted”*
### **Top return reasons **
**Smell**68%
**Leak-Proof**10%
**Ingredients-Overall**8%
**Vegan/Organic**5%
**Value For Money**3%
**Advertised Vs Actual Product**3%
**Strength**3%
**Dosage**3%
## **Common questions**
- **Is pine essential oil profitable to sell on Amazon United Kingdom?**
- The niche generates £13K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -45.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the pine essential oil niche?**
- 13 brands and 40 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in pine essential oil?**
- Top complaints mined from reviews: Smell, Strength, Durability. The return rate is 0.5%.
- **What does it cost to enter the pine essential oil niche?**
- Listings span £3.67–£7.74; the average listing price is £5.77 (sweet spot $15–$100). The average incumbent carries 5,295 reviews — the moat a new listing must climb.
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