---
title: "Products — picaridin insect repellent - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/picaridin-insect-repellent/products"
last_updated: "2026-07-31T10:50:55.408Z"
locale: en
meta:
  description: "Niche score 52/100 · £488K/yr market · 212K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £488K/yr market · 212K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — picaridin insect repellent - Flapen"
---

# **picaridin insect repellent**

**Worth a look**

Shows demand growing +552.0% this quarter, but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 59Growth 100Conversion 100Competition 0Returns 99Price range 6Avg price 40Brand share 0Review moat 41Quality gap 35

**Growth**

**Incredible****+552.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Incredible****21.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Good****£488K**

£488K/yr · 212K searches

**Review moat**

**Okay****2,421**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£10.84**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****£5.09–£15.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")