---
title: "Picaridin Insect Repellent — £488K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/picaridin-insect-repellent"
last_updated: "2026-07-31T07:24:10.398Z"
locale: en
meta:
description: "Niche score 52/100 · £488K/yr market · 212K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £488K/yr market · 212K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Picaridin Insect Repellent — £488K/yr Amazon UK Niche (2026) - Flapen"
---
# **picaridin insect repellent**
**Worth a look**
Shows demand growing +552.0% this quarter, but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 59Growth 100Conversion 100Competition 0Returns 99Price range 6Avg price 40Brand share 0Review moat 41Quality gap 35
**Growth**
**Incredible****+552.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Incredible****21.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£488K**
£488K/yr · 212K searches
**Review moat**
**Okay****2,421**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.84**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****£5.09–£15.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, picaridin insect repellent is a £488K/yr Amazon United Kingdom market (212K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **picaridin insect repellent market data**
- **Units sold / yr**
- **40K–50K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£434K–£542K**
- units × avg price
- **Conversion rate**
- **21.2%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **20%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Smidge that midge57% - VORAGA43%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +552.0% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 25.1×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/picaridin-insect-repellent/trend)
## **Top picaridin insect repellent search terms**
- **smidge insect repellent**103K/yr+542.6%19.1% conv. - **smidge**73K/yr+560.2%15.4% conv. - **smidge insect repellent spray**22K/yr+513.2%20.9% conv. - **smidge spray**10K/yr+733.7%12.6% conv. - **smidge midge repellent**4K/yr+690.3%13.4% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/picaridin-insect-repellent/search-terms)
## **Top picaridin insect repellent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£73K30%£146K45%£220K60%£293K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Smidge REPELLENT 75ML 8 HOUR MIDGE & BITING INSECT PROTECTION-2 Pack**VORAGA**£15.62**4.7★699 rev](https://www.amazon.co.uk/dp/B07DPW8W66) [2**Smidge Insect Repellent Cream (75ml)**Smidge that midge**£8.26**4.5★10,396 rev](https://www.amazon.co.uk/dp/B00413715E) [3**Smidge Insect Repellent (30ml)**Smidge that midge**£5.09**4.4★131 rev](https://www.amazon.co.uk/dp/B0D3GTRVVB) [4**Smidge Spray - to prevent midge mosquitoes horse fly sand fly flea and tick bites**Smidge that midge**£9.58**4.5★266 rev](https://www.amazon.co.uk/dp/B00XHPKCWQ) [5**Smidge That Midge Insect Repellent - 75ml (Pack of 2)**Smidge that midge**£15.66**4.6★613 rev](https://www.amazon.co.uk/dp/B01C7ASN04)
### **Newest**
by launch date
[**Smidge Insect Repellent (30ml)**Smidge that midge**£5.09**131 rev2y ago](https://www.amazon.co.uk/dp/B0D3GTRVVB) [**Smidge REPELLENT 75ML 8 HOUR MIDGE & BITING INSECT PROTECTION-2 Pack**VORAGA**£15.62**699 rev8y ago](https://www.amazon.co.uk/dp/B07DPW8W66) [**Smidge That Midge Insect Repellent - 75ml (Pack of 2)**Smidge that midge**£15.66**613 rev10y ago](https://www.amazon.co.uk/dp/B01C7ASN04) [**Smidge Spray - to prevent midge mosquitoes horse fly sand fly flea and tick bites**Smidge that midge**£9.58**266 rev11y ago](https://www.amazon.co.uk/dp/B00XHPKCWQ) [**Smidge Insect Repellent Cream (75ml)**Smidge that midge**£8.26**10,396 rev20y ago](https://www.amazon.co.uk/dp/B00413715E)
### **Trending**
90-day click momentum
[**Smidge REPELLENT 75ML 8 HOUR MIDGE & BITING INSECT PROTECTION-2 Pack**VORAGA**£15.62**4.7★**— 9%**](https://www.amazon.co.uk/dp/B07DPW8W66) [**Smidge That Midge Insect Repellent - 75ml (Pack of 2)**Smidge that midge**£15.66**4.6★**— 1%**](https://www.amazon.co.uk/dp/B01C7ASN04) [**Smidge Insect Repellent (30ml)**Smidge that midge**£5.09**4.4★**— 2%**](https://www.amazon.co.uk/dp/B0D3GTRVVB) [**Smidge Insect Repellent Cream (75ml)**Smidge that midge**£8.26**4.5★**— 7%**](https://www.amazon.co.uk/dp/B00413715E) [**Smidge Spray - to prevent midge mosquitoes horse fly sand fly flea and tick bites**Smidge that midge**£9.58**4.5★**▼ 10%**](https://www.amazon.co.uk/dp/B00XHPKCWQ)
## **What buyers say about picaridin insect repellent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**19%
*“Works well”*
**Pest/Insect Control**16%
*“The only mosquito deterrent that works for me”*
**Smell**13%
*“Ive been impressed so far - a lovely fresh smell”*
**Quality-Overall**10%
*“Excellent product”*
**Advertised Vs Actual Product**9%
*“Done the Job”*
**Spray/Flow**6%
*“This stuff t by far the best spray I have used”*
**Ease Of Application**5%
*“Easy to apply”*
**Protection**3%
*“It gave hours of protection from Scottish isle midges”*
**Soft Feel**3%
*“It is gentle”*
**Strength**3%
*“reliable & effective”*
### **What buyers complain about **
**Functionality-Overall**18%
*“Doesnt work”*
**Pest/Insect Control**14%
*“I am constantly bitten by midges and horseflies”*
**Value For Money**11%
*“yes its pricey”*
**Quality-Overall**9%
*“Garbage”*
**Skin Health**9%
*“Not effective against fleas”*
**Allergies**6%
*“I am allergic to insect bites”*
**Smell**5%
*“The smell is very subtle”*
**Itch Relief**3%
*“Horsefly bites are the worst pain and itch wise”*
**Size-Overall**2%
*“The 30ml is smaller than I expected -”*
### **Top return reasons **
**Leak-Proof**25%
**Age Suitability**17%
**Advertised Vs Actual Product**17%
**Functionality-Overall**17%
**Size-Overall**17%
**Smell**8%
## **Common questions**
- **Is picaridin insect repellent profitable to sell on Amazon United Kingdom?**
- The niche generates £488K/yr across 5 tracked products. 90-day search growth is +552.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the picaridin insect repellent niche?**
- 2 brands and 18 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in picaridin insect repellent?**
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.1%.
- **When does demand for picaridin insect repellent peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 25.1× the quietest.
- **What does it cost to enter the picaridin insect repellent niche?**
- Listings span £5.09–£15.66; the average listing price is £10.84 (sweet spot $15–$100). The average incumbent carries 2,421 reviews — the moat a new listing must climb.
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