---
title: "Phosphatidylserine — £101K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/phosphatidylserine"
last_updated: "2026-07-31T17:24:48.152Z"
locale: en
meta:
description: "Niche score 49/100 · £101K/yr market · 49K searches/yr · £17.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £101K/yr market · 49K searches/yr · £17.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Phosphatidylserine — £101K/yr Amazon UK Niche (2026) - Flapen"
---
# **phosphatidylserine**
**Skip it**
Soft demand (-15.0% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 17Conversion 95Competition 19Returns 100Price range 72Avg price 80Brand share 47Review moat 69Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£17.03**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.57–£34.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****750.27**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£101K**
£101K/yr · 49K searches
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, phosphatidylserine is a £101K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 49/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **phosphatidylserine market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£68K–£85K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#1,317**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**18%**
- Vinco Supplements45% - Double Wood Supplements10% - ALZURO LABS8% - Time Health7% - NutriMali6% - DEAL SUPPLEMENT5% - Open — no brand owns it (5 brands, 18%)
## **Demand**
Weekly Amazon search volume, last 38 weeks — -15.0% search growth over the last 90 days.
1K750Black Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/phosphatidylserine/trend)
## **Top phosphatidylserine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£15K30%£30K45%£45K60%£60K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vinco Phosphatidylserine Supplement - 120 High Strength Phosphatidylserine Capsules - 300mg Per Serving - Non GMO & Gluten Free (White)**Vinco Supplements**£13.51**4.4★124 rev](https://www.amazon.co.uk/dp/B0GDQQ6GZ7) [2**Double Wood Phosphatidylserine Supplement | 90 High Strength Phosphatidylserine Capsules - 300mg per Serving | Non-GMO & Gluten Free**Double Wood Supplements**£29.88**4.5★5,952 rev](https://www.amazon.co.uk/dp/B0B9HDZ77H) [3**Alzuro Labs Phosphatidylserine | 200mg | 180 Vegan Capsules | Sunflower-Derived Soy-Free | 6-Month Supply | GMP & 3rd Party Lab Tested**ALZURO LABS**£21.51**4.7★122 rev](https://www.amazon.co.uk/dp/B0FFJ43RZK) [4**Phosphatidylserine - 160mg per Capsule - Naturally Derived from Sunflower Seeds - Premium Brand SunPS - Soy Free - Vegan - Zero Additives - Pullulan (60 Capsules)**Time Health**£17.14**4.4★123 rev](https://www.amazon.co.uk/dp/B082Q2N22Y) [5**Phosphatidylserine Capsules | High Strength Formula - 200mg | 90 Vegan Capsules | Food Supplement Non GMO | By NutriMali**NutriMali**£11.38**4.7★6 rev](https://www.amazon.co.uk/dp/B0GWVG896H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Phosphatidylserine Capsules | High Strength Formula - 200mg | 90 Vegan Capsules | Food Supplement Non GMO | By NutriMali**NutriMali**£11.38**6 rev3mo ago](https://www.amazon.co.uk/dp/B0GWVG896H) [**Vinco Phosphatidylserine Supplement - 120 High Strength Phosphatidylserine Capsules - 300mg Per Serving - Non GMO & Gluten Free (White)**Vinco Supplements**£13.51**124 rev6mo ago](https://www.amazon.co.uk/dp/B0GDQQ6GZ7) [**Nutrality Phosphatidylserine 300mg Nootropic Supplement 60 Vegan Capsules**Nutrality**£9.95**36 rev9mo ago](https://www.amazon.co.uk/dp/B0FX2XFCSB) [**Alzuro Labs Phosphatidylserine | 200mg | 180 Vegan Capsules | Sunflower-Derived Soy-Free | 6-Month Supply | GMP & 3rd Party Lab Tested**ALZURO LABS**£21.51**122 rev1y ago](https://www.amazon.co.uk/dp/B0FFJ43RZK) [**Phosphatidylserine 200mg | High Strength Nootropic Supplement | 60 Vegan Capsules | 2-Month Supply | Memory Stress & Anxiety Relief Concentration & Brain Health Support | UK-Made | Fitimins**Fitimins**£10.08**17 rev1y ago](https://www.amazon.co.uk/dp/B0DQ5DR5Z6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Phosphatidylserine Capsules | High Strength Formula - 200mg | 90 Vegan Capsules | Food Supplement Non GMO | By NutriMali**NutriMali**£11.38**4.7★**▲ 218%**](https://www.amazon.co.uk/dp/B0GWVG896H) [**Vinco Phosphatidylserine Supplement - 120 High Strength Phosphatidylserine Capsules - 300mg Per Serving - Non GMO & Gluten Free (White)**Vinco Supplements**£13.51**4.4★**▲ 59%**](https://www.amazon.co.uk/dp/B0GDQQ6GZ7) [**Nutrality Phosphatidylserine 300mg Nootropic Supplement 60 Vegan Capsules**Nutrality**£9.95**4.4★**▲ 19%**](https://www.amazon.co.uk/dp/B0FX2XFCSB) [**Alzuro Labs Phosphatidylserine | 200mg | 180 Vegan Capsules | Sunflower-Derived Soy-Free | 6-Month Supply | GMP & 3rd Party Lab Tested**ALZURO LABS**£21.51**4.7★**▲ 17%**](https://www.amazon.co.uk/dp/B0FFJ43RZK) [**Aminolab - Phosphatidylserine 300mg 30 Soft Gels**Generic**£7.57**5.0★**— 8%**](https://www.amazon.co.uk/dp/B0CF5JR96P)
**~~View all trending →~~**
## **What buyers say about phosphatidylserine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Well manufactured capsules”*
**Sleep Quality**13%
*“providing me with better sleep”*
**Vitamin**10%
*“Brilliant value supplement”*
**Focus Enhancement**8%
*“Been using this as part of a daily stack and its a decent addition if youre looking to support focus and memory”*
**Stress/Anxiety**8%
*“I like this product, and absolutely see the benefits for mood regulation and stress”*
**Locally Manufactured**6%
*“is made in the UK”*
**Heart Health**5%
*“For health conscious people”*
**Ease Of Chewing/Swallowing**4%
*“Ease of swallowing: The capsules are relatively small”*
**Value For Money**3%
*“This is cheaper than my usual buy”*
**Side Effects**3%
*“Good value and works with no side effects”*
### **What buyers complain about **
**Dosage**26%
*“I want to try a lower dose so will have to try a different product as these can't be split”*
**Quality-Overall**12%
*“Poor quality”*
**Magnesium**8%
*“the only thing I noticed was that I missed the magnesium when I tried the PD alone”*
**Sleep Quality**8%
*“Otherwise taking later - disturbing my sleep”*
**Focus Enhancement**8%
*“Nowadays we had so many distractions and its difficult to always manage to focus and perform”*
**Strength**5%
*“Reduced strength”*
**Size-Overall**4%
*“The capsules are quite large”*
**Advertised Vs Actual Product**4%
*“the listing is incorrect”*
**Value For Money**3%
*“Not worth it”*
**Acid Regulator/Stomach Ache Relief**1%
*“I do have a sensitive stomach”*
## **Common questions**
- **Is phosphatidylserine profitable to sell on Amazon United Kingdom?**
- The niche generates £101K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the phosphatidylserine niche?**
- 11 brands and 17 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in phosphatidylserine?**
- Top complaints mined from reviews: Dosage, Quality-Overall, Magnesium. The return rate is 0.0%.
- **What does it cost to enter the phosphatidylserine niche?**
- Listings span £7.57–£34.36; the average listing price is £17.03 (sweet spot $15–$100). The average incumbent carries 750 reviews — the moat a new listing must climb.
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