---
title: "Philips Norelco — £259K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/philips-norelco"
last_updated: "2026-07-31T21:10:05.263Z"
locale: en
meta:
description: "Niche score 47/100 · £259K/yr market · 115K searches/yr · £57.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £259K/yr market · 115K searches/yr · £57.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Philips Norelco — £259K/yr Amazon UK Niche (2026) - Flapen"
---
# **philips norelco**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 48Growth 26Conversion 49Competition 37Returns 82Price range 79Avg price 90Brand share 0Review moat 35Quality gap 67
**Avg price**
**Great****£57.39**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£25.67–£119.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£259K**
£259K/yr · 115K searches
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,951.53**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, philips norelco is a £259K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **philips norelco market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£172K–£230K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **79%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **—flat
**Sellers**
**200**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**0%**
- PHILIPS87% - Norelco13%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.
70K50KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jul, Nov, Dec · busiest ÷ quietest = 14.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/philips-norelco/trend)
## **Top philips norelco search terms**
- **philips norelco**27K/yr-23.7%1.7% conv. - **philips bodygroom 7000**11K/yr+60.7%5.1% conv. - **philips 7000**14K/yr+23.4%3.6% conv. - **philips 7000 series shaver**12K/yr+8.0%3.3% conv. - **philips series 7000**16K/yr-9.3%3.4% conv. - **phillips 7000 series**8K/yr+25.5%5.1% conv. - **phillips 7000**5K/yr+37.0%4.7% conv. - **phillips norelco**5K/yr-7.6%2.0% conv. - **philips 7000 series**4K/yr+11.5%1.8% conv. - **phillips series 7000**4K/yr-7.1%4.4% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/philips-norelco/search-terms)
## **Top philips norelco products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£13K10%£26K15%£39K20%£52K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Multigroom 7000 Series All-in-One 17-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7961/15**PHILIPS**£47.10**4.2★425 rev](https://www.amazon.co.uk/dp/B0FJM3WXX6) [2**Philips Multigroom 7000 Series All-in-One 19-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7962/30**PHILIPS**£47.66**4.5★929 rev](https://www.amazon.co.uk/dp/B0FJM2CGKJ) [3**Philips Body Groomer 7000 Series - Trimmer for Men with 2D Flexing Head Triple Protect Shave System Interchangeable Heads Intimate Trim & Shave 100% Showerproof 120 min. runtime Model BG7485/30**PHILIPS**£60.57**4.2★470 rev](https://www.amazon.co.uk/dp/B0FK5XZMGV) [4**Philips Norelco OneBlade 360 Face Hybrid Trimmer and Shaver Frustration Free Packaging QP2724/90**Norelco**£27.31**4.5★13,279 rev](https://www.amazon.co.uk/dp/B0BZQTSBWZ) [5**Philips Body Groomer 7000 Series - Trimmer for Men with 2D Flexing Head Triple Protect Shave System Interchangeable Heads Intimate Trim & Shave 100% Showerproof 120 min. Runtime Model BG7480/15**PHILIPS**£55.90**4.2★387 rev](https://www.amazon.co.uk/dp/B0FJM3ZVLJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Body Groomer 7000 Series - Trimmer for Men with 2D Flexing Head Triple Protect Shave System Interchangeable Heads Intimate Trim & Shave 100% Showerproof 120 min. runtime Model BG7485/30**PHILIPS**£60.57**470 rev10mo ago](https://www.amazon.co.uk/dp/B0FK5XZMGV) [**Philips Multigroom 7000 Series All-in-One 16-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 21 Length Settings (0.5-16 mm) Model MG7931/15**PHILIPS**£45.12**2,420 rev10mo ago](https://www.amazon.co.uk/dp/B0FPM96L6G) [**Philips Multigroom 7000 Series All-in-One 17-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7961/15**PHILIPS**£47.10**425 rev11mo ago](https://www.amazon.co.uk/dp/B0FJM3WXX6) [**Philips Multigroom 7000 Series All-in-One 19-Piece Trimmer - Shaver and Clipper for Beard Nose Hair and Body Self-Sharpening Full Metal Blades 26 Length Settings (0.5-20 mm) Model MG7962/30**PHILIPS**£47.66**929 rev11mo ago](https://www.amazon.co.uk/dp/B0FJM2CGKJ) [**Philips Body Groomer 7000 Series - Trimmer for Men with 2D Flexing Head Triple Protect Shave System Interchangeable Heads Intimate Trim & Shave 100% Showerproof 120 min. Runtime Model BG7480/15**PHILIPS**£55.90**387 rev11mo ago](https://www.amazon.co.uk/dp/B0FJM3ZVLJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips Head Shaver Pro 7000 Series - Skull Shaver for Men and Women 360 Flexing Head & ComfortCut Blades for Clean Shave Gentle on Skin Model HS7980/15**PHILIPS**£61.17**4.5★**▲ 140%**](https://www.amazon.co.uk/dp/B0FJS72Z6H) [**Philips Multigroom 9000 Series All-in-One 19-Piece Trimmer Shaver & Clipper + OneBlade Trimmer for Men - All-Over Grooming Set for Beard Nose Hair & Body 27 Length Settings (0.2-20 mm) MG9556/15**PHILIPS**£63.18**4.4★**▲ 140%**](https://www.amazon.co.uk/dp/B0FJM42WGY) [**Philips Body Groomer 7000 Series - Trimmer for Men with 2D Flexing Head Triple Protect Shave System Interchangeable Heads Intimate Trim & Shave 100% Showerproof 120 min. runtime Model BG7485/30**PHILIPS**£60.57**4.2★**▲ 116%**](https://www.amazon.co.uk/dp/B0FK5XZMGV) [**Philips OneBlade 360 Authentic Face & Body Electric Beard Trimmer Shaver and Body Groomer 3X 360 Blades 4X Stubble Comb (1 2 3 5mm) 1x Body Kit QP2834/31**PHILIPS**£34.77**4.4★**▲ 113%**](https://www.amazon.co.uk/dp/B0DCFYVR1Z) [**Philips Body Groomer 5000 Series - Trimmer for Men with Triple Protect Shave System Intimate Trim & Shave Foldable Back Attachment 100% Showerproof 100 Min. Runtime Model BG5480/15**PHILIPS**£41.34**4.2★**▲ 106%**](https://www.amazon.co.uk/dp/B0FJM1C3GJ)
**~~View all trending →~~**
## **What buyers say about philips norelco**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Amazing quality”*
**Ease Of Use**12%
*“Easy to clean”*
**Value For Money**10%
*“Great value”*
**Add-Ons/Attachments**10%
*“Loads of accessories”*
**Battery Life**8%
*“Battery is amazing”*
**Charging**7%
*“recharges quickly”*
**Advertised Vs Actual Product**5%
*“Performs as per advertised”*
**Ease Of Cleaning**3%
*“Comes complete with cleaning fluid”*
**Efficiency**2%
*“Does the Job”*
**Soft Feel**2%
*“Smooth and easy”*
### **What buyers complain about **
**Quality-Overall**13%
*“Terrible quality control”*
**Value For Money**10%
*“Not worth the price”*
**Product Condition**9%
*“Product arrived used”*
**Durability**7%
*“It seemed like it could break very easily”*
**Charging**7%
*“Poor charger”*
**Strength**6%
*“alough many feel flimsy”*
**Add-Ons/Attachments**5%
*“Attachment gets apart whilst use it”*
**Functionality-Overall**4%
*“Not performant”*
**Comfort-Overall**3%
*“it just feels uncomfortable”*
**Instructions/User Manual/Troubleshooting**2%
*“in fact the worst manual I have ever seen - just silly confusing pictures”*
### **Top return reasons **
**Functionality-Overall**19%
**Product Condition**18%
**Charging**11%
**Quality-Overall**10%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Add-Ons/Attachments**4%
**Size-Overall**4%
**Damage/Burn Hair**2%
## **Common questions**
- **Is philips norelco profitable to sell on Amazon United Kingdom?**
- The niche generates £259K/yr across 19 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the philips norelco niche?**
- 2 brands and 200 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in philips norelco?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Product Condition. The return rate is 1.6%.
- **When does demand for philips norelco peak?**
- Demand peaks in Jan–Jul–Nov–Dec; the busiest month runs 14.5× the quietest.
- **What does it cost to enter the philips norelco niche?**
- Listings span £25.67–£119.06; the average listing price is £57.39 (sweet spot $15–$100). The average incumbent carries 2,952 reviews — the moat a new listing must climb.
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