---
title: "Permethrin Cream — £287K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/permethrin-cream"
last_updated: "2026-07-31T19:37:31.667Z"
locale: en
meta:
description: "Niche score 37/100 · £287K/yr market · 357K searches/yr · £6.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £287K/yr market · 357K searches/yr · £6.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Permethrin Cream — £287K/yr Amazon UK Niche (2026) - Flapen"
---
# **permethrin cream**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 13Conversion 95Competition 0Returns 100Price range 0Avg price 18Brand share 0Review moat 24Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£287K**
£287K/yr · 357K searches
**Review moat**
**Bad****6,508.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.33**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-23.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.99–£10.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, permethrin cream is a £287K/yr Amazon United Kingdom market (357K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **permethrin cream market data**
- **Units sold / yr**
- **50K–60K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£317K–£380K**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Eurax88% - Generic8% - VNEUOL4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.0% search growth over the last 90 days.
7K5KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/permethrin-cream/trend)
## **Top permethrin cream search terms**
- **eurax cream for itching**77K/yr+18.1%21.3% conv. - **permethrin cream for scabies**48K/yr-52.6%0.6% conv. - **eurax**29K/yr+5.5%18.6% conv. - **scabies cream**40K/yr-41.3%0.4% conv. - **permethrin cream**51K/yr-29.6%0.1% conv. - **eurax cream**24K/yr-6.3%16.2% conv. - **lyclear scabies cream**29K/yr-37.6%0.3% conv. - **eurax cream for itching 500g**14K/yr-40.8%17.0% conv. - **eurax hc cream**6K/yr+69.5%3.2% conv. - **permethrin 5% cream**6K/yr-21.1%0.4% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/permethrin-cream/search-terms)
## **Top permethrin cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£57K40%£115K60%£172K80%£229K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 100g**Eurax**£5.16**4.5★15,636 rev](https://www.amazon.co.uk/dp/B001IC5TLE) [2**Eurax Cooling Itch Relief Gel For Dry Itchy and Irritated Skin Instant Cooling Hydrates and Soothes Reduces the Urge to Scratch Clinically Proven 1 x 75g**Eurax**£4.71**4.4★1,130 rev](https://www.amazon.co.uk/dp/B07SD3LWKP) [3**Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 30g**Eurax**£2.99**4.5★15,636 rev](https://www.amazon.co.uk/dp/B001RYOSM4) [4**Rapid Itch Relief Cream 30g | Lasts Up to 8 Hours for Relief of: Eczema Allergic rashes Hives Chickenpox Insect Bites & Stings Sunburn**Generic**£10.30**4.6★46 rev](https://www.amazon.co.uk/dp/B0FLTDW7SP) [5**Antifungal Cream Itch &Effective Relief Itch Ringworm Eczema Natural ensitive Skin Relieves Itchy Skin Disinfection Antibacterial Athletes Foot**VNEUOL**£8.51**4.1★96 rev](https://www.amazon.co.uk/dp/B0FL82B1TB)
### **Newest**
by launch date
[**Antifungal Cream Itch &Effective Relief Itch Ringworm Eczema Natural ensitive Skin Relieves Itchy Skin Disinfection Antibacterial Athletes Foot**VNEUOL**£8.51**96 rev11mo ago](https://www.amazon.co.uk/dp/B0FL82B1TB) [**Rapid Itch Relief Cream 30g | Lasts Up to 8 Hours for Relief of: Eczema Allergic rashes Hives Chickenpox Insect Bites & Stings Sunburn**Generic**£10.30**46 rev1y ago](https://www.amazon.co.uk/dp/B0FLTDW7SP) [**Eurax Cooling Itch Relief Gel For Dry Itchy and Irritated Skin Instant Cooling Hydrates and Soothes Reduces the Urge to Scratch Clinically Proven 1 x 75g**Eurax**£4.71**1,130 rev7y ago](https://www.amazon.co.uk/dp/B07SD3LWKP) [**Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 30g**Eurax**£2.99**15,636 rev17y ago](https://www.amazon.co.uk/dp/B001RYOSM4) [**Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 100g**Eurax**£5.16**15,636 rev17y ago](https://www.amazon.co.uk/dp/B001IC5TLE)
### **Trending**
90-day click momentum
[**Rapid Itch Relief Cream 30g | Lasts Up to 8 Hours for Relief of: Eczema Allergic rashes Hives Chickenpox Insect Bites & Stings Sunburn**Generic**£10.30**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B0FLTDW7SP) [**Eurax Cooling Itch Relief Gel For Dry Itchy and Irritated Skin Instant Cooling Hydrates and Soothes Reduces the Urge to Scratch Clinically Proven 1 x 75g**Eurax**£4.71**4.4★**— 7%**](https://www.amazon.co.uk/dp/B07SD3LWKP) [**Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 100g**Eurax**£5.16**4.5★**— 5%**](https://www.amazon.co.uk/dp/B001IC5TLE) [**Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 30g**Eurax**£2.99**4.5★**▼ 29%**](https://www.amazon.co.uk/dp/B001RYOSM4) [**Antifungal Cream Itch &Effective Relief Itch Ringworm Eczema Natural ensitive Skin Relieves Itchy Skin Disinfection Antibacterial Athletes Foot**VNEUOL**£8.51**4.1★**▼ 37%**](https://www.amazon.co.uk/dp/B0FL82B1TB)
## **What buyers say about permethrin cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Itch Relief**21%
*“eases the itching”*
**Advertised Vs Actual Product**12%
*“Works well does exactly as stated”*
**Efficiency**10%
*“Works well”*
**Allergies**10%
*“Instant relief, no irritation”*
**Value For Money**9%
*“Decent price”*
**Quality-Overall**8%
*“is superior to the cream”*
**Smell**2%
*“Doesnt sting or smell bad”*
**Absorbency**2%
*“Absorbent”*
**Size-Overall**2%
*“Nice big tube”*
**Fever Relief**2%
*“It was help me to reduced the itchiness”*
### **What buyers complain about **
**Allergies**24%
*“I get very badly irritated skin every so often”*
**Functionality-Overall**16%
*“Ineffective”*
**Smell**10%
*“The smell is chemical”*
**Itch Relief**10%
*“Didnt take the itching away for hours”*
**Quality-Overall**4%
*“Not very good at all”*
**Skin Health**2%
*“Does nothing to sooth my irritable skin”*
**Dilute/Watery**2%
*“Didn't work and felt like liquid putty”*
**Dosage**2%
*“Dose wot it says on the box”*
**Instructions/User Manual/Troubleshooting**2%
*“Disappointed. Instructions in Chinese”*
**Value For Money**2%
*“Ineffective and pricey”*
### **Top return reasons **
**Ingredients-Overall**50%
**Itch Relief**50%
## **Common questions**
- **Is permethrin cream profitable to sell on Amazon United Kingdom?**
- The niche generates £287K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (37/100).
- **How competitive is the permethrin cream niche?**
- 3 brands and 32 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in permethrin cream?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.0%.
- **When does demand for permethrin cream peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the permethrin cream niche?**
- Listings span £2.99–£10.30; the average listing price is £6.33 (sweet spot $15–$100). The average incumbent carries 6,509 reviews — the moat a new listing must climb.
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